Want to stand out in the market and become the TOP choice for consumers? Then you shouldn't ignore the power of branding.

But what is a brand and how do you actually build one? That's what Hogan and I talk about in this podcast.

We covered:

⚡ How to create fully engaged consumers

⚡ The ROI of 'memorable brand experiences'

⚡ A new agency model that empowers team members to actually care

Hogan Shrum is an entrepreneur, brand & consumer engagement expert, CPG Marketing Executive, and founder of A Little Bird brand agency. Hogan has worked with numerous Fortune 500 brands such as PepsiCo, Danone and Harman. His passion is getting to the core of what makes a brand memorable, and driving growth for companies that positively impact the world.

You can find more about Hogan here:LinkedIn: https://www.linkedin.com/in/hoganshrum/

A Little Bird's website: https://alittle-bird.com/

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Valuetising is a movement. We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free training: How to Scale Your Business & Turn It Into a “Valuable, Sellable Enterprise” - www.myplantoscale.com

YouTube: https://www.youtube.com/@santiagophoenix/?sub_confirmation=1

Instagram: ⁠https://www.instagram.com/santiagodigitale

LinkedIn: ⁠https://www.linkedin.com/in/santiagophoenix

Becoming a great marketer is about way more than ads or copy. It's about mindset, skill, discipline, and becoming a well-rounded person.

That's what we talk about with Deividas inside this episode. He is an expert media buyer with more than $20M in profitable ad spend, a senior e-commerce growth expert, and a deep thinker.Deividas has achieved many marketings feats at a young age, like helping to scale an eCommerce brand from 0.5M a year to 25/year, getting companies in the Inc 5000 list, and generating more than $35M with Facebook, TikTok, and Snapchat ads.

You can find more about Deividas here: https://www.linkedin.com/in/deividas-tokaris-media-buyer/

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Valuetising is a movement. We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free training: How to Scale Your Business & Turn It Into a “Valuable, Sellable Enterprise” - www.myplantoscale.com

YouTube: https://www.youtube.com/@santiagophoenix/?sub_confirmation=1

Instagram: ⁠https://www.instagram.com/santiagodigitale

LinkedIn: ⁠https://www.linkedin.com/in/santiagophoenix

Are you struggling to convert ads, social posts, emails, and websites into actual sales?

If so, copywriting is the one skill you need. By learning how to write persuasively and present your message in a compelling way, you'll attract MORE sales from the right type of clients that you want.

In this episode, I speak with Rich Oka. Rich is an A-List copywriter in the makings, a super passionate guy, and an expert in sales & hiring funnels. We spoke about:

✍️ The timeless principles of magnetic copy

✍️ How to speak to the heart and SOUL of your target market

✍️ What it takes to become an expert copywriter

If you're a copywriter, a content creator or a small business owner looking to shape the world and gain more customers through your words... this is for you.

Rich Oka is an A-lister trained copywriter, sales funnel expert and staffing pro. You can find more about Rich here: https://www.facebook.com/rich.oka

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Valuetising is a movement. We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free training: How to Scale Your Business & Turn It Into a “Valuable, Sellable Enterprise” - www.myplantoscale.com

YouTube: https://www.youtube.com/@santiagophoenix/?sub_confirmation=1

Instagram: ⁠https://www.instagram.com/santiagodigitale

LinkedIn: ⁠https://www.linkedin.com/in/santiagophoenix

Don't start a business... buy one.

If you are a new or seasoned entrepreneur, you're going to want to tune in to this podcast to learn:

-How buying businesses can save you YEARS of trial and error

-Why entrepreneurs should think more like investors

-Why relationships could be the key to funding your first deal

Yelitza Mora is a private investor, CEO, and growth strategist. She is the co-founder of BuildTx Solutions, a construction company that provides home remodeling services in Dallas, Texas. She also invests in companies and mentors business owners to grow, scale and exit their companies.

You can find out more about her below:

-Instagram: https://www.instagram.com/yelitzamora/

-TikTok: https://www.tiktok.com/@yelitza.mora

-LinkedIn: https://www.linkedin.com/in/yelitza-mora-19900585/

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Valuetising is a movement. We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free training: How to Scale Your Business & Turn It Into a “Valuable, Sellable Enterprise” - www.myplantoscale.com

YouTube: ⁠https://www.youtube.com/@santiagophoenix

Instagram: ⁠https://www.instagram.com/santiagodigitale

LinkedIn: ⁠https://www.linkedin.com/in/santiagophoenix

Is picking ONE career hard for you? Do you struggle to balance your desire to succeed and do fulfilling work, with our natural need for stability?

If so, listening to this podcast is seriously a must. After it, you won't ever feel guilty again for wanting to do (and be) too many things.

We spoke about:

-Ways to find balance between financial stability, fulfilling work AND personal freedom

-The ONLY way to achieve security in these uncertain times

-Why society traps us into career definitions that don't let us shine in our uniqueness and power

This is seriously one of my favorite podcasts to date. For anyone looking to redefine work, play, exploration, and success in the remote work era... this is for you.

Camille Attell is the founder and creator of the Remote Work School. She's a free spirit who has traveled the United States full-time WHILE working full-time from her RV, a pro at digital marketing, and a thought leader who has helped almost 1,000 people create a life on their own terms through remote work.

You can find more about Camille on her website (https://www.camilleattell.com/), Instagram (https://www.instagram.com/camille.attell/) and podcast (https://www.camilleattell.com/podcast).

Valuetising is a movement. We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free training: How to Scale Your Business & Turn It Into a “Valuable, Sellable Enterprise” - www.myplantoscale.com

YouTube: ⁠https://www.youtube.com/@santiagophoenix/?sub_confirmation=1

Instagram: ⁠https://www.instagram.com/santiagodigitale

LinkedIn: ⁠https://www.linkedin.com/in/santiagophoenix

Most entrepreneurs started their business looking for freedom, profits & impact. But once they hit a big milestone in growth (like $1M in revenue), many business owners start to feel too overworked and overwhelmed to take things to the next level.

That's where Jessica comes in. As a Fractional Chief Marketing Officer, she leads the marketing team to predictably turn cold audiences into raving fans.

Jessica Shirra is the Chief Marketing Officer for Jenna Kutcher and other high-growth DTC brands. In this podcast, we spoke about what is working right now to win BIG at marketing, while creating success that's sustainable.

If you're a business owner, creator, or marketer looking to create a profitable brand that's LOVED by your customers, I think you're going to adore this podcast :)

You can find out more about Jessica on her website: https://www.jessicashirra.com/

And LinkedIn: https://www.linkedin.com/in/jessicashirra/

Valuetising is a movement. We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free scaling assessment: ⁠https://phoenixgrowth.org/assessment⁠

YouTube: ⁠https://www.youtube.com/@santiagophoenix%E2%81%A0

Instagram: ⁠https://www.instagram.com/santiagodigitale/

LinkedIn: ⁠https://www.linkedin.com/in/santiagophoenix/

In this podcast I speak with Chandler Yan, an enrollment coach who helped me say YES to my dream of becoming a copywriter.

Chandler speaks about his mindset when communicating with others, in order to help them get real about what they TRULY want.

You can find out more about Chandler on his LinkedIn: https://www.linkedin.com/in/chandleryan/

Most consultants have been taught the "fee for services" model, but this podcast will show you a different way.

Can you sell your business as a personal brand?

One of the biggest problems for coaches, consultants, and course creators is that most of the businesses we create rely on US as the driving force for attention, clients, and growth.

This means that we cannot sell our business... or can we?

In this video, I go over 3 ways I see that, as an M&A student, I see that personal brands could build scalable & sellable businesses. Let me know what you think in the comments!

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Valuetising is a movement.

We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Free scaling assessment: https://phoenixgrowth.org/assessment

YouTube: https://www.youtube.com/@santiagophoenix/?sub_confirmation=1

Instagram: https://www.instagram.com/santiagodigitale/

LinkedIn: https://www.linkedin.com/in/santiagophoenix/

The key to scaling to 7 & 8 figures as a coach, consultant, or educator may not be what you think.

Sure, your funnel and copy and offers are all important... but in this video Kevin Weiss goes deeper into:

-What should be the #1 focus when scaling

-How to keep motivated when things get tough

-Why running profitable Facebook ads today requires a contrarian strategy

Kevin is an entrepreneur, digital marketing expert, family-man and Christian. He has managed Facebook and Instagram advertising budgets of up to $350,000 per month, returning an average of 5.5x ROAS for his coaching, consulting and course creator clients since 2021.

So if you want to get more customers, fill up your online programs, and create a business that funds your BEST life, this episode is for you.

To learn more about Kevin, you. can go to: https://www.thecontrarianstrategy.com/

7 simple machines to scale to 7-figures Masterclass: https://www.thecontrarianstrategy.com/learn-b

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Valuetising is a movement.

We want to scale multi-million dollar brands, impact the world AND live our best lives.

If you resonate with this, let's connect on social media!

Complimentary Growth Strategy Call (only 3 per month): myplantoscale.com

YouTube: https://www.youtube.com/@santiagophoenix/?sub_confirmation=1

Instagram: https://www.instagram.com/santiagodigitale/

LinkedIn: https://www.linkedin.com/in/santiagophoenix/