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In this episode of Quilting on the Side, hosts Andi and Tori chat with their guest Ashli Montgomery about her journey as a quilter and author.  Ashli discusses her diverse interests, including her writing career and her non-profit business, Quilt to End Alzheimer's. She explains how she balances her various pursuits and the importance of time blocking. She also shares the inspiration behind starting Quilt to End ALZ and the different ways people can get involved. Plus Ashli discusses the benefits of being a published author and how it lends expertise and authority to her work. This conversation really gets you thinking about all the possibilities in your business. 

Takeaways

• Being a published author lends expertise and authority to your work, attracting more followers and engagement.
• Building an audience is about creating relationships and community, allowing followers to feel connected and supported.
• Launching new products or projects can generate excitement and engagement, but it's important to find a balance and avoid constantly being in launch mode.
• The Longest Day campaign provides an opportunity for quilters to contribute to Alzheimer's disease awareness and fundraising.

Learn more about Tori & Andi here.

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