Adam Blumenfeld is the CEO of Varsity Brands. With sales over $1.9 Billion, they touch tens of thousands of school systems throughout the country and abroad. But it's not all sports equipment, uniforms, and the like. An undeniable parallel exists between a student's activities, their school pride, and their GPA. It's an ancillary value they offer that is sorely needed and, frankly, keeps Amazon at bay.