Vaulted by PROOF

By PROOF/Yuga LabsArts Visual Arts

Vaulted by PROOF episodes

September 26, 2024 Physical Fashion: The Use Case for Real World Assets
Colby Mugrabi, Founder of MMerch, and Seedphrase, Collector and Entrepreneur, join Eli Scheinman to discuss the future of generative fashion in Web3. Topics include Seedphrase’s collecting thesis around AI art, integrating digital art and NFTs into real-world fashion, and a look inside our guests’ Vaults.
Hosts and Guests
Host: Eli Scheinman, Director of Art
Guest 1: Colby Mugrabi, Founder of MMerch - x.com/MinnieMuse_eth
Guest 2: Seedphrase, Collector, Entrepreneur - x.com/seedphrase
Thumbnail Art
Sunday Math School for Adults by Helena Sarin
Artists Mentioned
Helena Sarin
Larva Labs
Crypto DickButts
Andy Warhol
Martin Grasser
Oskar Schlemmer
Claire Silver
Recently Collected Choices
Colby: CryptoPunk #954 by Larva Labs - cryptopunks.app/cryptopunks/details/954
Seedphrase: Sunday Math School for Adults by Helena Sarin - verisart.com/works/helena-sarin-3d369c80-7f91-4f02-b389-af17c2def999
What's in Your Vault Choices
Colby: Chromie Squiggle #8925 by Snowfro - artblocks.io/marketplace/asset/0x059edd72cd353df5106d2b9cc5ab83a52287ac3a/8925
Seedphrase: CryptoPunk #8348 - cryptopunks.app/cryptopunks/details/8348
38 min
September 12, 2024 The Next Generation of Physical Art Collectors
Abigail Miller, Tech + Art Lead at Avant Arte joins Eli Scheinman and guest host akaStevey to discuss how physical art is playing a role in onboarding the next generation of art collectors.
Topics include:
➔ Social strategy and collector engagement
➔ Bridging physical and digital collecting communities
➔ A look inside our guests’ Vaults
🎨 Thumbnail Art:
Iskra Velitchkova - “Eyelessness”
🖌️ Artists Mentioned:
• Iskra Velitchkova
• Anne Riddler
• Mat Deslauries
• Snowfro
• Etholvants
• ACK
• William Mapan
• Grant Yun
• LarvaLabs
⏰ YouTube Timestamps:
00:00 - Intro
1:55 - Picks of the Week
6:22 - Engaging Collectors on IG
13:10 - The Physical & Digital Bridge
24:00 - What's in your Vault
📌 Picks of the Week:
• Amanda: Snowfro x AOTM x Museum of Art + Light x Matr Labs - Chromie Squiggle Auction and Physical
https://manifold-collection.aotm.gallery/aotm-iconic-moal
• Abigail: Iskra Velitchkova - “Eyelessness”
https://avantarte.com/products/iskra-velitchkova-eyenessless
💼 What’s in Your Vault:
• Abigail: Anna Ridler - “Myriad (Tulips)”
https://annaridler.com/myriad-tulips
• Amanda: Etholvant #8880
https://etholvants.com/#/explore
34 min
September 05, 2024 Investing in Culture: Digital Art, NFTs & The Future of Collecting
Ben Roy, co-founder of Accelerate Art, and R4v3n, artist/engineer, are joined by Eli Scheinman to discuss how narratives can often shape sentiment and culture. Topics include: consumer crypto trends in digital art, revisiting Ben’s “Fat Cryptopunks Thesis” in 2024, and, as always, a look inside our guests’ Vaults.
Thumbnail Art:
➤ "a distance overlooked" by 0xdiid
Artists Mentioned:
➤ Kim Asendorf
➤ 0xdiid
➤ Jimmy Herdberg
➤ Andrew Semark
➤ Lucas Rey
➤ Larva Labs
➤ Dmitri
YouTube Timestamps:
00:00 - Intro
02:30 - Recently Collected
08:20 - Investing in Culture
18:00 - NFT Money Flow
21:35 - Fat Punks Thesis
25:25 - What's in Your Vault
Recently Collected Choices:
➤ R4v3n: Reading a book by Kim Asendorf
https://x.com/kimasendorf
https://www.fxhash.xyz/marketplace/generative/86
➤ Ben Roy: VeilOfFrequencies by Lucas Rey
https://www.fxhash.xyz/generative/0x08168Cc18064d66D864ACAC0950AbCe8841737c3
➤ Eli: a distance overlooked by 0xdiid
https://foundation.app/mint/eth/0x54547CE00e762e60027257C4fAd00e84045FEe54/8
What’s in Your Vault Choices:
➤ R4v3n: Growing Mind #1 by Jimmy Herdberg
(no X account)
➤ Ben Roy: Hollow by Andrew Semark
https://x.com/Anjsemark
32 min
August 22, 2024 The Founder's Journey
Erick Calderon (Snowfro), Founder of Art Blocks, and Alejandro Cartagena, Founder of Fellowship, join Eli Scheinman to discuss their experiences over the last 4 years as founders and pioneers of digital art platforms.
⏰ YouTube Timestamps:
00:00 ▶️ Intro
03:35 ▶️ Recently Collected
11:00 ▶️ Highs and Lows
18:47 ▶️ Balancing Supply and Demand
27:25 ▶️ What's in Your Vault
Topics include:
Building an art platform without a blueprint
Balancing market dynamics while supporting artists
A peek inside their most treasured pieces of digital art
🎨 Thumbnail Art:
Artists Mentioned:
Douglxss
Littlecakes
Stina Jones
Noper
Mowgly Lee
Larva Labs
💎 Recently Collected Choices:
Snowfro: “𝟭𝟭𝟰 𝗨𝗦-𝟵𝟬, 𝗠𝗮𝗿𝗳𝗮 𝗧𝗫” by Douglxss
https://foundation.app/mint/eth/0xB72490948bb8bf1A3e6A8b93441Ce7D0C0a8144A/21
Alejandro: “mourning the passage of time” by Littlecakes
https://daily.xyz/artwork/0xf6d60f7b7b43fd992b583464c2090eb15de71dd8/1210003
🔒 What's in Your Vault Choices:
Snowfro: “1 Up” by Stina Jones
https://stinajones.co.uk/project/1up-artdrop/
Alejandro: “destroyshit” by Noper
https://daily.xyz/artwork/0xf6d60f7b7b43fd992b583464c2090eb15de71dd8/240012
36 min
August 15, 2024 The Art of Art Repping
Eli Scheinmann, Director of Art at PROOF/Yuga Labs, is joined by Sofia Garcia, founder of ArtxCode, and Blondie, founder of White Walls, to discuss the business of supporting artists.
Topics include:
How their teams are addressing artist pain points
Digital art in physical spaces
How to onboard a new generation of artists and collectors
🎨 Thumbnail Art:
“Adam’s Rib” by Yatreda
👩‍🎨 Artists Mentioned:
Yatreda
Kevin Esherick
Sam Spratt
Mario Klingemann
Helena Sarin
⏰ Timestamps:
00:00 - Intro
06:48 - Artist Pain Points
14:45 - Physical Spaces
Different Voices
What's In Your Vault
Outro
🖼️ Recently Collected Choices:
Blondie: Adam’s Rib by Yatreda
https://magiceden.io/item-details/ethereum/0xd9e9900ab5480e1dd3b5b9e222ad395bb17019ef/6
Sofia: SKU-422 by Kevin Esherick
https://magiceden.io/item-details/ethereum/0xa13aba387362cd68e2cbb3985dce3de644017eb7/422
🗄️ What’s in Your Vault Choices:
Blondie: Player #184 by Sam Spratt
https://magiceden.io/item-details/ethereum/0xda6558fa1c2452938168ef79dfd29c45aba8a32b/184
Sofia: Screenshot this NFT by Mario Klingemann
https://magiceden.io/item-details/ethereum/0x9498e391ca49722988fc4da4d0d8c9c987ce8961/36
Once Upon an Art Marathon by Helena Sarin
https://superrare.com/artwork/eth/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/14786
41 min
August 08, 2024Freedom to Opt Out With Jack Butcher and Jalil Wahdatehagh
Jack Butcher and Jalil Wahdatehagh on Building a Digital Art Museum with Consensus and Curation
Jack Butcher and Jalil Wahdatehagh from Visualize Value, Opepen, and Checks join Eli this week to discuss using consensus and curation to build a new kind of digital art museum.
Topics include:
Opepen dynamics and its growing network of collaborators

Building using first principles

The story behind Jack’s Grails IV piece “Epiphany”

The artists and movements that have inspired their work
Thumbnail art:
Consensus Met by Visualize Value
Artists mentioned:
Larva Labs

Snowfro

Josef Müller-Brockmann

PIV

Like Lewis

Jack Butcher

Jalil
YouTube timestamps:
00:00 ➔ Intro

02:02 ➔ Recently Collected

06:13 ➔ Opepen: A Digital Museum

13:58 ➔ "Consensus Met"

21:10 ➔ Working Together

26:48 ➔ Behind "Epiphany"

29:30 ➔ What's in Your Vault
Recently Collected choices:
Jack Butcher: The Cost of Fun by Like Lewis
https://opepen.art/collect?s=5bf52250-eaf6-41c8-8e52-bc287bcccb5d

Jalil Wahdatehagh: onezerozeroone.eth wallet
https://magiceden.io/u/0x06d49cf038eb536b83d605220861b9fa50674f3f?chain=ethereum
What’s in Your Vault choices:
Jack Butcher: Six Marilyns by PIV
https://foundation.app/mint/eth/0x2A20E89f5fcb50543e952E81241c3e367De22892/1

Jalil Wahdatehagh: Time, Presence, and Perspective triptych by Visualize Value
https://foundation.app/@meditations
41 min
July 25, 2024Beyond the Banana Zone: Macro Trends in Digital Art
Raoul Paul (CEO of Real Vision) and OSF (artist/collector) join Eli to discuss how macroeconomics play a role in investing in crypto and digital art.
Topics include:
An overview of the “Banana Zone” theory

The difference between ETH and BTC ETFs

Collecting art history vs culture
Artist Mentioned
XCOPY

Beeple

OSF

Diewiththemostlikes
Timestamps
00:00 Intro

01:58 Recently Collected

04:39 Banana Zone Explained

11:15 ETH ETFs

16:09 "Be Picky"

22:28 What’s in Your Vault?

28:54 Outro
Vaulted
Raoul Pal: Several works from Beeple and XCOPY

OSF: Beef Brothko by diewiththemostlikes
https://magiceden.io/collections/ethereum/0xa471f4da9b79645f4f5358e102c62f59c1329aa5
31 min
July 18, 2024Future-Proofing Your Digital Art Portfolio
First-ever PROOF Podcast guest DCInvestor returns with Matt Zhang (Founder, Hivemind Capital) to discuss future-proofing your digital art portfolio. Topics include collecting styles, time horizons, and strategies for collecting digital art that will remain relevant for years, even decades, to come.
Thumbnail Art:
Winds of Yawanawa by Refik Anadol
Artists Mentioned:
Tyler Hobbs

Refik Anadol

Larva Labs

Chris Burden

Emily Xie

Dmitri Cherniak
YouTube Timestamps:
00:00 - Intro
02:36 - Recently Collected
09:28 - Time Horizons
16:36 - Collecting Thesis
20:43 - Avoiding Bubbles
25:57 - ETH ETFs
26:15 - What’s in Your Vault?
39:28 - Outro

Recently Collected:
DCInvestor: ⁠Harbor Scene by Tyler Hobbs⁠
Matt: ⁠Winds of Yawanawa⁠

Vault picks:
DCInvestor: ⁠Autoglyph #135 by Larva Labs⁠
Matt: ⁠Path to Xanadu by Chris Burden⁠
42 min
July 11, 2024 Layer 2 Summer: Innovative Digital Art Distribution
Sam (Market Analyst/CCO, Memeland) and CJ (Generative Artist and Engineer) join Eli Scheinman (Director of Art, PROOF/Yuga Labs) to discuss their experiences as creators on L2s, network effects, and favorite pieces of digital art in their vault.
Thumbnail Art: Midnight Breeze by Dutchtide https://www.midnightbreeze.io/
Follow Sam: https://x.com/punk9059
Follow CJ: https://x.com/r4v3n_art
Follow Eli: https://x.com/eli_schein
Follow PROOF: https://x.com/proof_xyz
00:00 Intro
01:43 Recently collected
04:43 Creating on L2s
13:12 L2 Ecosystem Adoption
18:02 What's In Your Vault
27:11 Outro
- CJ: Incomplete Control https://magiceden.io/collections/ethereum/0xa7d8d9ef8d8ce8992df33d8b8cf4aebabd5bd270%3A228000000
- Sam: Midnight Breeze https://magiceden.io/collections/ethereum/0xd9c036e9eef725e5aca4a22239a23feb47c3f05d
Outro
30 min
July 11, 2024 Make Digital Art Fun Again
Amanda akaStevey (Community/Art, PROOF/Yuga Labs) makes her triumphant return to the show, joining KOL 787 (Collector/Artist) to chat with Eli Scheinman (PROOF/Yuga Labs’ Director of Art) about all things digital art.
Thumbnail Art: Hexagons by Nix https://hexagons.art/
Follow Amanda: https://x.com/akasteveyyy
Follow 787: https://x.com/FKA787
Follow Eli: https://x.com/eli_schein
Follow PROOF: https://x.com/proof_xyz
00:00 Intro
01:52 Recently Collected
-Amanda: Hexagons by Nix - https://hexagons.art/
-787: Fragile Strength by Kyle Hoffman
https://magiceden.io/collections/ethereum/0xc51997889ee08b0c2bd649209febf421622dc00f
-Eli: Recent PROOF purchases
https://magiceden.io/u/0x14f0830a439a77b9c09f6598bb28679fc7a754de?chain=ethereum
06:51 Make Digital Art Fun Again
18:45 Free-ish Mints
24:33 What’s in your vault?
- Amanda: Terraforms https://magiceden.io/collections/ethereum/0x4e1f41613c9084fdb9e34e11fae9412427480e56
-787: Plate 18, Eternal Connection - Jessica Cardelucci https://magiceden.io/collections/ethereum/0xfcc83bb00b2c3e51ec580d2b5ca4890f3a40dcf0?evmItemDetailsModal=1%7E0xfcc83bb00b2c3e51ec580d2b5ca4890f3a40dcf0%7E18
30:50 Outro
32 min

About Vaulted by PROOF

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Vaulted by PROOF is a podcast that delves into the world of collecting and creating digital art collectibles. Each episode covers a wide range of topics within the digital art sphere, featuring a…