"VCons are incredible. You can take all your phone calls online, analyze them, and unlock insights like never before." – Claude Hayne, Founder of AdJumps and MindMaking. At ITEXPO 2025, Claude Hayne, founder of AdJumps and MindMaking, joined Technology Reseller News to discuss how VCons (Voice Conversations) and AI are revolutionizing the way businesses—particularly small and medium-sized enterprises (SMBs)—engage with their customers, optimize sales, and improve marketing strategies. With decades of experience in advertising and communications technology, Hayne has closely followed the evolution of SIP, VoIP, and AI-driven analytics. His latest venture, MindMaking, is designed to help businesses capture, analyze, and act on the wealth of insights hidden in customer conversations.

What Are VCons and Why Do They Matter?

VCons, or Voice Conversations, represent a new frontier in business communications. These AI-enhanced, data-rich call records allow companies to not only store customer interactions but turn them into searchable, actionable data.

Hayne explains:

"Imagine being able to Google your business conversations. Instead of manually listening to hundreds of recorded calls, businesses can now instantly search and analyze their customer interactions. AI can tell you: Who are your best customers? What are they asking for that you don’t yet offer? What common complaints do you receive? These insights have never been this accessible before."

MindMaking: Bringing Enterprise-Level AI to SMBs

One of the biggest challenges for small businesses and independent professionals—from doctors and lawyers to retail stores and service providers—is access to high-quality marketing intelligence. Large corporations invest millions in customer analytics, call center insights, and AI-driven decision-making tools. MindMaking aims to bridge this gap by providing a federated AI-powered platform that small businesses can easily adopt and use.

With MindMaking, SMBs can:

✅ Digitally store and analyze their customer interactions in a centralized platform

✅ Use AI-driven search capabilities to extract key business insights

✅ Identify trends and opportunities to enhance products, services, and customer engagement

✅ Optimize sales and marketing strategies with real-time data

The Evolution of VCons and AI in Customer Engagement

Hayne’s journey toward developing MindMaking began four years ago when he was searching for ways to optimize ad performance and analyze customer interactions. After an introduction to Thomas Howe, a key figure in the VCon space, he quickly recognized the transformative potential of AI-enhanced voice conversations.

"Businesses are sitting on a goldmine of customer data hidden in phone conversations," Hayne explains. "With AI, we can surface that data and provide meaningful insights that drive growth and efficiency."

What’s Next for MindMaking?

While MindMaking and AdJumps are still in early development, the foundation is set for businesses to start leveraging AI-driven voice analytics in new and powerful ways.

"We’re finalizing the core functionality of MindMaking now," Hayne says. "Once it’s in place, we’ll integrate AdJumps to create a seamless solution for SMBs to not only analyze their interactions but use that data to drive smarter marketing campaigns."

As AI continues to reshape customer interactions, marketing, and decision-making, MindMaking’s VCon-powered platform is positioned to offer SMBs the same competitive advantages that large enterprises enjoy.

Learn More

Stay updated on MindMaking at mindmaking.com

Discover how AdJumps is evolving marketing tech at adjumps.com

#VCons #AI #BusinessIntelligence #SMBTech #MarketingTech #ITExpo2025