This week, we’re excited to welcome Andy Krainak, the president of VeeFriends, Gary Vaynerchuk’s NFT project. The collection launched in May 2021, with the goal of providing a blueprint on how to add real value, utility and community to NFTs. 

In this episode, we cover:

- What VeeFriends is and how it works

- The project’s core utility elements

- How Krainak plans to keep iterating upon community utility

- How Krainak fosters and manages such an engaged community

- How to balance creating value for NFT holders with the barrier to entry as prices rise

- Krainak’s advice for NFT creators and artists on how they can create value

- Lessons Krainak has learned building and launching VeeFriends

- Projects that are innovating upon community and utility

- What’s next for VeeFriends

- And much more!

To sign up for the nft now newsletter, where we break down the NFT market into actionable insights each week, go to https://www.nftnow.com

To follow Andy on Twitter, go here: https://twitter.com/krainak

To follow VeeFriends on Instagram, go here: https://www.instagram.com/veefriends/

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