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Veganz's Journey in Becoming a Cutting-edge FoodTech Company by Anja Brachmüller, Veganz | CIRCULAZE Summit
Inventing a new Vertical Farming Business
What happens when the local farmers refuse to work with you? You build your own vertical farming factory.
In this episode, Anja Brachmüller, COO at Veganz, shares the company's remarkable 13-year evolution from a single supermarket to an innovative food tech powerhouse with three factories across Europe. Discover how a small cashew cheese operation transformed Veganz's business model, and learn about their groundbreaking vertical farming technology that grows protein-rich peas using just 5% of the water required for traditional agriculture - potentially solving food security challenges worldwide.
This episode is part of the series about the CIRCULAZE Summit from November 2024.
People
Anja Brachmüller, Chief Operating Officer and Member of the Board, Veganz Group AG
https://www.linkedin.com/in/anja-brachm%C3%BCller-928441140/
Patrick Hypscher, Circular Business Strategist, PaaS Expert
https://www.linkedin.com/in/hypscher/
About
Veganz Group AG is a Berlin-based publicly traded company specializing in plant-based food products, offering over 165 items like vegan cheese, meat alternatives, and sweets across 26 countries. Founded in 2011, it operates as a multi-category provider with products available in over 15,000 retail locations, emphasizing sustainability and innovation. The company focuses on in-house production expansion and aims to be Europe’s largest producer of plant-based cheese alternatives
Further Links
https://veganz.com/
https://vegconomist.de/agrarwirtschaft/veganz-und-die-koerber-technologies-orbifarm/
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/veganzs-journey-in-becoming-a-cutting-edge-foodtech-company-by-anja-brachmuller-veganz/
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By Patrick Hypscher
5
11 ratings
Inventing a new Vertical Farming Business
What happens when the local farmers refuse to work with you? You build your own vertical farming factory.
In this episode, Anja Brachmüller, COO at Veganz, shares the company's remarkable 13-year evolution from a single supermarket to an innovative food tech powerhouse with three factories across Europe. Discover how a small cashew cheese operation transformed Veganz's business model, and learn about their groundbreaking vertical farming technology that grows protein-rich peas using just 5% of the water required for traditional agriculture - potentially solving food security challenges worldwide.
This episode is part of the series about the CIRCULAZE Summit from November 2024.
People
Anja Brachmüller, Chief Operating Officer and Member of the Board, Veganz Group AG
https://www.linkedin.com/in/anja-brachm%C3%BCller-928441140/
Patrick Hypscher, Circular Business Strategist, PaaS Expert
https://www.linkedin.com/in/hypscher/
About
Veganz Group AG is a Berlin-based publicly traded company specializing in plant-based food products, offering over 165 items like vegan cheese, meat alternatives, and sweets across 26 countries. Founded in 2011, it operates as a multi-category provider with products available in over 15,000 retail locations, emphasizing sustainability and innovation. The company focuses on in-house production expansion and aims to be Europe’s largest producer of plant-based cheese alternatives
Further Links
https://veganz.com/
https://vegconomist.de/agrarwirtschaft/veganz-und-die-koerber-technologies-orbifarm/
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/veganzs-journey-in-becoming-a-cutting-edge-foodtech-company-by-anja-brachmuller-veganz/
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