Total Retail Talks

Vera Bradley Creates Seamless Customer Experiences With the Help of a CDP


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In episode 210 of Total Retail Talks, Executive Editor Joe Keenan interviews Daren Hull, chief customer officer of Vera Bradley, a women's quilted luggage, backpack, and accessories retailer. Listen in as Hull discusses why Vera Bradley has recently invested in a customer data platform (CDP), his goals to democratize access and utilization of customer data throughout…
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Total Retail TalksBy Total Retail

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