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In this episode of Verify Infield, host Jacob Edmond sits down with the family team behind Rise Up Label—founder Brad Klingman and his daughters Kalli and Hannah—to explore how a simple but powerful solution is changing how cabinet and millwork shops manage labeling.

With decades of experience and a heart for service, Brad shares the story of how Rise Up Label was born from a real need in the woodworking industry: finding labels that stick when they’re supposed to and come off clean every time. Alongside Kalli and Hannah, who are bringing modern marketing energy to the business, the Rise Up team is showing how a small family company can make a massive difference.

About Our Guests

Brad Klingman started in the paper and forms business in the 1990s, supplying everything from office products to labels. Over the years, he became a trusted solutions provider for cabinet shops and millwork companies needing better label performance—especially for wood surfaces that require clean removability for finishing. In 2019, Brad launched Rise Up Label, focusing exclusively on creating high-performance, residue-free labeling solutions for the woodworking industry.

Today, with his daughters Kalli and Hannah leading marketing, customer engagement, and business development, Rise Up Label is expanding rapidly across North America and beyond—while staying true to their small business values of integrity, service, and relationship-building.

Where to Learn More

Explore Rise Up Label’s solutions, request samples, or connect directly:
- Website: https://www.riseuplabel.com/
- Instagram: https://www.instagram.com/riseupenterprise/
- Facebook:https://www.facebook.com/profile.php?id=61557645572567
- LinkedIn: https://www.linkedin.com/company/riseuplabel/

- Tiktok: riseuplabel (@riseuplabels) | TikTok

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In this episode of 'Verify in Field,' host Jacob Edmond welcomes back guest Jonah Coleman for a third installment to discuss the significant news of Innergy's acquisition of Microvellum. The episode delves into the strategic and cultural alignment between the two companies, emphasizing their shared focus on the woodworking industry and software solutions. Jonah highlights how the acquisition will enable both companies to address industry challenges more effectively, introduce new technological advancements, and improve customer experiences. Key topics include the integration of Microvellum's extensive product library into Innergy's design software, shared technological benefits such as improved nesting algorithms, and long-term plans for innovation. The discussion also touches on the crucial role of education in the industry and how both companies aim to enhance training and support for their users.

About Our Guest

Jonah Coleman is the Head of Product at Innergy, a leading cloud-native ERP and design software company built specifically for the woodworking and millwork industries. With a background as an engineer, Jonah brings a unique perspective to product development—grounded in hands-on shop experience and visionary thinking. His passion for solving complex industry problems is evident in his work and his mission: to create raving fans by delivering smarter, faster solutions for millwork teams.

Where to Learn More
Explore the partnership, read the open forums, or request a demo of Innergy or Microvellum:

- Jonah's first episode: https://duckworksmw.com/podcasts/jonah-coleman-part-1-of-2-millwork-engineering-department-structures/
- Jonah's second episode: https://duckworksmw.com/podcasts/jonah-coleman-part-2-of-2-innergys-new-design-software/
- Learn more about Innergy: innergy.com
- Learn more about Microvellum: microvellum.com
- Microvellum Forums: https://community.microvellum.com/portal/en/community/recent

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In this episode, host Jacob Edmond sits down with Negus Negesti, also known as the Millwork Drafter, to discuss his newly released book, 'The Freelancers Guide to Millwork Drafting.' Negus shares his extensive experience in the millwork industry, detailing his journey from a truck loader to an expert drafter with over 20 years of experience. The conversation explores the 'three pillars of drafting'—drafting the right thing, drafting the thing right, and drafting fast—and offers insights into how these principles apply to the millwork drafting process. Negus also discusses the importance and challenges of freelance drafting in the industry and shares his vision for the future, including advancements in technology like virtual reality and point cloud systems. Tune in to learn from Negus's rich experiences and valuable advice on succeeding in the competitive world of millwork drafting.

About Our Guest

Negus Negesti is a seasoned professional in the millwork industry with over two decades of experience. His career began in 2002 on the shop floor of a contract furniture company and evolved into a path that now includes national projects, training outsourcing teams, and writing The Freelancer’s Guide to Millwork Drafting. Based on the East Coast, Negus has worked for high-end millwork firms like Allen Architectural Millwork in New York, gaining fast-paced, high-pressure experience that shaped his understanding of the full project lifecycle.

More from our Guest:

Negus’s book, The Freelancer’s Guide to Millwork Drafting, is available now on Amazon and at themillworkdrafter.com. Whether you’re building your drafting team or just getting started in the industry, it’s a must-read roadmap from someone who’s done it all.

Connect with Negus Online

• Instagram
• LinkedIn

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Welcome to another episode of Verify in Field, the Millwork podcast.
In today's episode, we have the pleasure of speaking with Chris Brooks, the Division President at Wood Systems. Chris has had an intriguing journey from starting in the food and beverage industry to becoming a leader in the millwork sector. With experience spanning operations and project management, Chris has been instrumental in integrating two facilities at Wood Systems, bringing together different cultures and processes to operate as one cohesive unit.

Join us as we dive into the unique challenges of merging multi-site operations, the importance of aligning team efforts around a shared set of goals, and the key role that people play in the success of our industry. Chris shares insights on managing customer relationships, adapting to ever-evolving technological advancements, and the critical importance of communication and trust in building successful projects. This episode is packed with valuable lessons for anyone in the millwork industry.
Let's dive in!

About Our Guest

Chris Brooks is a highly skilled professional known for his expertise in multi-site business integration and management. With a wealth of experience in leading complex projects, Chris excels at unifying diverse teams and processes to achieve cohesive operational success. His ability to navigate cultural differences within organizations and his strategic approach to aligning goals make him a valuable asset in any business setting. Chris is committed to fostering collaboration and driving efficiency across various operational environments.

Listen to the episode

What You’ll Learn

00:00 From Restaurants to Millwork Transition

03:52 From Operations to Leadership Transition

08:46 "Aligning Similarities, Addressing Differences"

09:56 Begin Projects with Process Integration

13:53 Streamlining Engineering and Production Processes

16:32 Optimizing Dual Assembly Line Operations

21:04 Collaborative Resource Management Strategies

24:26 Learn to Commit to Consistency

28:20 Millwork Industry's Future and Opportunities

29:13 Balancing Automation with Human Roles

33:14 Building Trust for Efficient Manufacturing

35:53 Inside Our Facility: Collaborative Insights

39:44 Tech Career Insights for Youth

More from Chris Brooks:

• Brad Cairns – LinkedIn
• Stolbek Machines – LinkedIn
• Stolbek Machines – Web

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• Spotify
• Youtube

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• Website
• Li

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In this episode of Verify in Field, we delve into the world of fractional marketing tailored specifically for the construction industry. Our host, Jacob Edmond, is joined by experts from Alt CMO, Ryan Kovach, Chief Marketing Officer, and Perryn Olson, a fractional CMO for hire. Together, they explore the concept of fractional marketing, how it provides executive-level insights without the cost, and why specializing in the construction niche is crucial for impactful marketing. Discover how Alt CMO's expertise helps companies in the construction sector navigate the complexities of modern marketing, attract the right clients, and embrace innovation like AI to stay ahead in a rapidly evolving market. Whether you're in millwork, general contracting, or trades, this episode is packed with valuable insights to elevate your marketing strategy. Tune in to learn how to leverage marketing to not only grow your business but also build stronger relationships with clients and attract top-notch talent.

About our guests

Ryan Kovach is a visionary marketing strategist and the driving force behind AltCMO, a pioneering fractional marketing agency. Recognizing the gap between the need for high-level marketing expertise and the financial constraints faced by many companies, Ryan spearheaded AltCMO to provide executive-level marketing insight without the hefty price tag. Under his leadership, AltCMO stands out by not only devising comprehensive marketing strategies but also executing them through dedicated project management and delivery teams. 

Perryn Olson's career journey began nearly two decades ago with a referral from an IT firm, which led to a transformative mentorship with a CEO. This pivotal moment launched Perrin into a professional realm that included work with several construction companies. A significant event in his career was the aftermath of Hurricane Katrina in 2005, as the influx of reconstruction projects and funding in New Orleans significantly impacted the local market and shaped the trajectory of his work. With years of experience and expertise, Perrin has navigated the evolving industry's challenges and opportunities, cementing his role as a seasoned professional.

What You'll Learn

00:00 "Discover AltCMO's Fractional Marketing Approach"

07:30 Understanding Digital Marketing Essentials

12:10 Understanding Construction Industry Marketing

17:45 Adapting to Fast Construction Trends

22:39 Mastering Talent Acquisition Storytelling

31:13 Impact of Branding on Perception

33:17 The Purpose of Unbranded Trucks

37:50 Flaws in Lead-Focused Marketing

46:05 Maximizing Local Clientele Strategies

50:46 Understanding AI's Competitive Edge

55:59 AI Enhances Construction Imagery

01:01:58 Embracing Innovation in Construction

01:05:14 "Stay Updated: Industry Insights"

More from AltCMO:

• AltCMO - LinkedIn
• Perryn Olson - LinkedIn
• AltCMO - Web

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Welcome back to another episode of "Verify In Field," the podcast that delves into the millwork industry with expert insights and engaging interviews. In today's episode, our host Jacob Edmond sits down with Norm Fink, the global sales director at Crowsnest Software. With extensive experience in ERP solutions tailored specifically for the woodworking sector, Norm shares his journey from a family-run architectural woodworking business to pioneering software development that revolutionized project management in the industry. Discover the evolution of ERP systems, the unique features of Crowsnest Software, and how these solutions are transforming the way woodworking companies manage their projects. 

About our guest

Norm Fink graduated from college in 1974, entering an era when automation was just beginning to emerge, predominantly in larger industries. In the late '70s, his family business, a smaller woodworking venture, saw an opportunity for innovation when a family member joined after earning a master's degree in computer science. This prompted a pivotal shift toward computerization, despite initial concerns about the high costs of technology at the time. Driven by a commitment to improvement and inspired by his family member's expertise in software development, Norm became self-taught in computer science, transforming the business landscape with newfound technological capabilities.

What You'll Learn

00:00 "Transitioning to Business Automation"

06:05 Estimating Efficiency in Subcontracting

07:15 Introduction to Early CAD and Panel Optimization

10:43 Comprehensive Overview of Woodworking ERP

13:28 "Understanding Cloud ERP in Woodworking"

19:28 Unique Customization and Data-Centric Focus

22:33 Tracking Dates in Construction Projects

24:26 Learning Flexible Implementation Strategies

26:27 Customizing and Integrating Software Solutions

30:52 "How Data Insights Boost Efficiency"

36:10 ERP Strategy: Integration vs. Specialization

37:33 "Infrastructure and Innovation Strategy"

40:37 Understanding AI's Limits in Bidding

44:02 Mill Industry Updates & Insights

More from Norm:

• Norman Fink - LinkedIn
• Crows Nest Software - LinkedIn
• Crows Nest Software - Web
• Norm's Phone: 410 960 2940.

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• Spotify
• Youtube

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• Website
• LinkedIn
• Instagram

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 Welcome back to a brand new season of Verify in Field! In this exciting first episode of season two, our CEO and host Jacob Edmond sits down with Brad Cairns, a seasoned entrepreneur and fellow podcast host, who has made waves in the woodworking industry. Brad is the founder of multiple innovative ventures including Stolbeck Machines, My Door Factory, Quantum Lean, and Kaizenify. His journey is a testament to the power of innovation and problem-solving in business. Today, Brad shares how his lean journey started from his woodworking roots and evolved into a multi-faceted enterprise impacting the industry. Get ready to dive deep into the world of lean manufacturing, automation, and cutting-edge solutions as Brad reveals the secrets behind his success and how he continues to propel the woodworking industry forward. Whether you're a woodworking enthusiast or an industry professional, this episode promises to deliver valuable insights and inspiration. Join us as we kick off the season with this captivating conversation that is sure to leave you eager for more. 

What You'll Learn

00:00 "Unlocking Efficiency in Woodworking"

05:29 Creating a Lean Sanding Robot

09:14 Benefits of Hiring Key Executives

12:05 Easier Leads to Faster, Cheaper Production

15:27 Optimizing Shipment Processes Efficiently

18:32 Invent vs. Adapt: Decision Strategies

21:18 Partner with Local Industry for Success

24:00 Key Hiring Insight: Essential Lean Coordinator

29:08 Learn Key Lean Woodworking Metrics

32:52 Understanding and Calculating Throughput Dollars

35:07 "Essential Data for Chart Generation"

40:24 Transitioning from Consulting to Industry Impact

43:03 Regret of Delayed Automation

46:08 Understanding Wealthy Customers

49:16 Learn More: Join Our Newsletter

More from Brad:

• Brad Cairns - LinkedIn
• Stolbek Machines - LinkedIn
• Stolbek Machines - Web

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• Apple
• Spotify
• Youtube

More from DuckWorks Millwork Solutions:

• Website
• LinkedIn
• Instagram
• Facebook

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Welcome to the year-end wrap-up episode of Verify in Field, the Millwork Podcast! Join Jacob Edmond as he takes a solo journey through the highlights and exciting plans that 2024 brought and what's coming up for 2025. As the podcast gears up for a new season debuting in February, Jacob provides insights on the recent innovations at Duckworks, particularly the launch of their much-anticipated Microvellum CAD template. This episode delves deep into the evolving landscape of the millwork industry, focusing on the transformative role of technology and AI, with examples like ChatGPT and TogalAI spearheading changes in drafting and estimating processes. Explore the strides made in industry advancements, community engagements through events like IWF, and the roles in technology task forces. With a mix of personal anecdotes and professional milestones, Jacob offers a comprehensive recap while setting the stage for future content and guest interviews. This episode not only reflects on the past year but also casts an optimistic glance toward the innovations and discussions awaiting listeners in the new year. Thank you for your ongoing support and engagement as we continue this journey together!

What You'll Learn

00:00 Buy Microvelum CAD template from our store.

05:39 Using modern templates improves industry efficiency significantly.

07:32 AWI task force educates on industry technology.

12:22 AI aids communication refinement and personal organization.

16:21 AI tools and real-time job site data.

19:49 Seeking podcast guest suggestions, offering industry content.

21:31 Visit ductworksmw.com for industry updates.

More from Jacob:

• Jacob Edmond- LinkedIn

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• Spotify
• Youtube

More from DuckWorks Millwork Solutions:

• Website
• LinkedIn
• Instagram
• Facebook

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Welcome back to "Verify In Field: The Millwork Podcast." In this insightful episode, we're diving into the world of waste management and compaction with our expert guests, Fred Miller from Junk Crusher in Pittsburgh and Peyton Finical from Sasquatch Waste in Baton Rouge, LA. We'll explore the groundbreaking mobile trash compaction services offered by their companies and delve into how these services revolutionize the waste industry by maximizing space, reducing costs, and promoting efficiency. From the mechanics of heavy compaction trucks to overcoming skepticism in the industry, Fred and Peyton share their experiences and insights on the evolving landscape of waste management. Stay tuned as we also discuss the environmental impact of waste solutions and the potential for future innovations. Whether you're part of the woodworking industry or simply interested in sustainable practices, this episode offers valuable knowledge and practical tips for optimizing your waste management systems.

About Our Guests

Peyton Finical is the co-founder of Sasquatch, a company at the forefront of innovative waste management solutions. With a passion for technology and sustainability, Peyton has dedicated his career to revolutionizing how waste is processed. He also plays a key role at United Waste Compaction, where he collaborates with industry leaders like Fred Miller. Peyton has been instrumental in bringing cutting-edge dumpster technologies from Europe—specifically from Germany and France—into the waste management space. His work continues to drive efficiency and sustainability in the industry, positioning Sasquatch as a global leader in waste management innovation.

Fred Miller is the Sales Manager for Junk Crusher in the Greater Pittsburgh Region, specializing in mobile dumpster waste compaction. With over 40 years of experience in sales and marketing, Fred’s expertise helps businesses maximize dumpster fill space, reduce hauls, and save on time and costs. His background includes leadership roles at Family Marketing, ChemMasters, Aexcel Corp, and Gateway Paint & Chemical Co., where he honed his skills in sales management, team leadership, and innovative process development. Fred also spent nearly 15 years at Zep Inc., expanding market platforms in energy, car wash, and brewing sectors. His diverse experience across industries and commitment to efficiency and quality have made him a prominent figure in waste management and beyond.

What You'll Learn

00:00 Learn about mobile trash compaction benefits.

05:32 Learn business savings, customer trust, and collaboration.

08:01 Learn about truck compaction and view images.

11:14 Power lines can obstruct dumpster access.

15:12 Handling urgent calls for dumpster overfills.

16:46 Learn to avoid fees, but waste space.

22:21 How to perfectly stack garbage in dumpsters.

23:14 Discover the role of chippers in woodworking.

28:04 Compaction tech disrupts and innovates dumpster industry.

30:03 Hire professionals for efficient waste removal.

35:21 Explore United Wa

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In this episode of Verify In Field, we dive into the future of sustainable home construction with our special guest, RJ Lange, the visionary founder of Lush. RJ shares his unique journey from the architectural millwork industry to creating Lush, a company reimagining how homes can be built sustainably and efficiently. We explore Lush’s pioneering use of the WikiHouse concept—an open-source housing design platform—and their innovative building kits made from 3/4 inch plywood, offering unmatched energy efficiency and cost savings. Discover how these kits simplify the construction process, enabling everyone from DIY enthusiasts to professional contractors to participate in building greener, more resilient homes. Join us as we discuss Lush's comprehensive services from standalone kits to large-scale developments and their mission to set a new standard in home building. 

About Our Guest

RJ Lange is the innovative founder of LUSH LLC, based in Milwaukee, Wisconsin, where he focuses on revolutionizing homebuilding with sustainable practices. His work emphasizes the use of green materials, minimal waste production, and the promotion of generational wealth through homeownership. With a mission to educate others on sustainable construction methods, RJ leads initiatives aimed at reshaping traditional building practices.

Prior to LUSH LLC, founded in June 2021, RJ gained a robust background in finance, having served as a Senior Benefits Analyst at Brown & Brown Insurance and an Employee Benefits Consultant at Ansay & Associates. His financial expertise is complemented by a Bachelor's Degree in Finance from the University of Wisconsin-Milwaukee and relevant industry licenses.

In addition to his professional endeavors, RJ is dedicated to community service and has contributed as a fundraiser for Alex's Lemonade Stand Foundation and as an event coordinator for Mel's Charities. His range of skills includes business consulting, interior design, and real estate management, making him a pivotal figure in the drive towards sustainable housing solutions.

What You'll Learn

00:00 Learn about Lush's pandemic-driven business pivot.

05:23 Rethink home building efficiency with LUSH principles.

07:16 Learn about Lush kits: comprehensive home solutions.

11:27 Efficient, waste-free loading inside a semi-truck.

14:07 Learn how a spider jig strengthens structures.

16:20 Learn about innovative plywood-based assembly system.

20:05 Ensuring compliance, collaboration, and exceeding standards.

23:16 Learn efficient CNC and beam assembly management.

27:37 Lush enables local kit production through technology.

29:48 Learn the process to achieve successful outcomes.

35:10 Building a house resembles assembling Lego kits.

36:55 Learn faster house framing with simplified techniques.

42:18 Spray foam significantly boosts energy efficiency.

45:16 Discover updates about Lush projects online.

46:30 Find RJ's links in the show notes.

More from our Guest:

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