This week on the Vertafore Insurance Podcast (VIP), Rick is chatting with Jason Keck, co-founder and CEO of Broker Buddha. Jason brings to the VIP 20 years of experience in tech and his time working with various startups has made him an expert on the customer journey. He and Rick discuss everything from how to make your customer a hero to their customers to how your brand position can make you more effective at creating relationships that are so vital to this industry.