When it feels like your marketing is slipping out of your grasp, getting back to the basics can help you refocus, re-allocate resources and completely change your outcome. In this episode we discuss marketing frameworks, what ones are good, what ones will help and why this one is the best. 

We also discuss fans and how expanding your marketing focus to engage this group of people could be the wisest choice you make in business. 

Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au 

Small Business owners are bombarded with information from a whole heap of places. And when it comes to marketing, it can be information overload. So what myths about marketing are circulating the industry at the moment and which ones need to be busted immediately?

8 marketing myths are busted in this episode where Amy Miocevich and Shannon Crosby break down some all too familiar rumours. 

Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au

Most small businesses have tight budgets, especially when it comes to marketing. Taking risks and "stabbing in the dark" are surefire ways to end up on the wrong end of business-survival statistics. So why is it then that so many small business owners don't feel like they have a grip on their marketing strategy? How can you possibly know what works and what doesn't with confidence?

In this episode we dive into a simple model that shows you exactly where your marketing may be falling apart and how to spend your money to fix it.

Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au 

Marketing is a complex beast, especially for small business owners who are usually experts in their technical craft and NOT marketing. But does that mean DIY marketing is never going to work?

And to that end, why do some small businesses cross the chasm to medium or big business, whilst 60% fail in the first few years?

Amy Miocevich and her host, Shannon Crosby, are taking listeners on a journey to investigate just why small business marketing is so damn hard, by disassembling the systems that make up a typical customer journey and pitching a new way that entrepreneurs can build their marketing foundations so they never waste a dollar on poor marketing again.

Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au