Very Public Affairs Pod

Very Public Affairs Pod

By Centre for Corporate Public AffairsBusinessArtsGovernmentManagement
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Very Public Affairs Pod episodes

  • Media relations: trends, developments and where it is heading

    In this week's episode, Joe Bourke from the Centre for Corporate Public Affairs speaks with Andrew McGinnes, Executive Manager Corporate Affairs at Qantas and Clayton Ford, General Manager Corporate Affairs at 7-Eleven Australia.They're asked about the big challenges in the media relations discipline, where they see it heading in the future, and their top tips for practitioners coming into media relations.

    16 min
  • Expert Insights from the Centre's 2018 Heads of Function Roundtable
    Centre Director Wayne Burns wraps up the 2018 Heads of Function and Senior Practitioners Roundtable, covering the key takeaways from the Centre for Corporate Public Affairs first event of 2018. Plus, hear from Luisa Megale and Karyn Munsie on what it takes to be a successful corporate public affairs practitioner.
    13 min
  • Expert Insights from the Centre for Corporate Public Affairs 2017 Institute

    The Centre’s Daniel Arias speaks with Dieter Lehmann, Director Corporate Affairs at Bupa, and Peter Metcalfe, General Manager Government Relations at Woodside Energy. Dieter and Peter both appeared as guest speakers at the Centre’s 2017 Corporate Public Affairs Institute which was held at Melbourne Business School. Dieter ruminates on internal communications in corporations today, while Peter considers the evolution of the function, good practice issues management and issues management systems.

    9 min
  • Top Five predictions for corporate public affairs for 2017

    Managing issues, in the public affairs arena, requires a thorough understanding of the latest trends. In this episode, Wayne Burns, the Director of the Centre, presents the top five predictions for corporate public affairs for the coming 12 months in 2017. These include the proliferation of evidence-based communication to influence stakeholders and deal with fake news, infographic mania, the rise of in-house audio-visual production as well as the increase of women at the head of the public affairs function in different organisations.  

    9 min
  • Global headwinds in the practice of corporate public affairs
    Growing scrutiny of the CEO and more socio-politicaly savvy corporate public affairs executives are putting the issues management life cycles on double-speed. This is the outlook for public affairs in Fortune 100 corporations, according to Doug Pinkham, President of the Washington-based Public Affairs Council. He joins Very Public Affairs host Wayne Burns.
    22 min
  • The Corporate Narrative: Why narratives have so much appeal in the world of business and public opinion
    Crafting and stewarding a corporate narrative has become a primary focus in many corporations, and is the well from which corporate public affairs teams are drawing messages and content to engage stakeholders and steward reputation. In this episode, the Centre's Wayne Burns examines the elements of a good corporate narrative, and seeks the views from senior executives from Twitter and Shell about their approaches to managing a corporate narrative and delivering it through corporate storytelling.
    8 min

About Very Public Affairs Pod

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The Centre for Corporate Public Affairs is a membership-based organisation acknowledged internationally as a thought leader by business leaders, academics and professionals working in the field of…