Veterinary Business Podcast

In this episode of the Veterinary Business Podcast, Claire Pickens, founder and CEO of Claire-ity Group LLC, shares insights on building a sustainable and fulfilling veterinary business. She discusses key mindset shifts for entrepreneurs moving from startup excitement to lasting success—highlighting how to maintain creativity, avoid early mistakes, and engage teams through dynamic business playbooks. Claire also explores balancing structure with innovation, optimizing workflows, and starting business planning with dreams and culture before the numbers, offering practical strategies to help veterinary leaders grow with purpose and clarity.

In this episode, experts Tiffany Gonzalvo and Dr. Lauren Pastewka share practical strategies to boost efficiency, strengthen team culture, and enhance leadership in veterinary practices. They discuss identifying workflow bottlenecks, balancing structure with flexibility, building psychological safety, using KPIs for growth, and managing compassion fatigue and conflict during change. A must-listen for veterinary leaders looking to create engaged, high-performing teams.

In this episode, Naren Arulraja, CEO of Ekwa Marketing, shares how veterinary practices can overcome price objections, build client trust, and boost treatment acceptance through effective marketing and communication. He highlights strategies for leveraging detailed online reviews, optimizing Google Business profiles, and creating story-driven testimonials that influence client decisions. With practical advice on client education, content marketing, and value-based messaging, Naren equips practice owners to attract the right clients, strengthen loyalty, and achieve sustainable growth by shifting the focus from price to value.

In this episode, Holly Corcoran, CPA and business strategist, shares how veterinary practice owners can navigate tax complexities, maximize deductions, and maintain financial health for sustainable growth. She highlights key insights from the HR1 bill, payroll and contractor reporting changes, and deductions for equipment, employee benefits, and retirement plans. With practical advice on real estate structuring, year-end reporting, and profit-sharing strategies, Holly equips clinic owners to reduce financial stress, stay compliant, and plan for long-term success.

In this episode, Naren Arulraja, CEO of Ekwa Marketing, shares how strategic marketing can reduce ER misuse, build client trust, and drive sustainable growth for veterinary practices. He highlights the power of SEO, consistent five-star Google reviews, and engaging content in guiding clients from awareness to trust. With insights on campaign essentials, KPIs, and long-term marketing systems, Naren offers practical advice for clinic owners seeking relief from ER strain while strengthening client relationships and ensuring lasting financial success.

Explore how a global veterinary perspective can boost your practice's efficiency, profitability, and client care in 2025. Esteban Satomayor shares insights on tackling management challenges, optimizing support teams, leveraging AI and digital tools, and maintaining the human touch. Learn practical advice on listening to clients to align services with their needs and ensure your practice thrives in a competitive market.

Running an independent or emergency veterinary practice? Don't miss this insightful session with expert panelists Stacy and Andrea from the Veterinary Business Institute as they unpack the evolving strategies and technologies reshaping workflows and client care in 2025. Learn how flexible hiring, employee-centered retention, positive culture building, and smart communication can streamline your practice operations.

Discover how a tier-based, performance-driven compensation system can revolutionize your veterinary practice team culture and motivation. In this episode, Dr. Christine Staten shares her journey from practicing veterinarian to innovative practice owner and business mentor. Learn practical strategies to design transparent pay tiers based on skills, knowledge, and teamwork that empower self-motivated staff, improve retention, and create a collaborative workplace. Whether you lead a startup or an established clinic, this episode offers actionable insights to build a fair, growth-focused team ready to share the burden—and the rewards—of success.

Running an independent or emergency veterinary practice? Don't miss this episode where Jacinte Moreau and Dr. Cindy Trice unpack the latest technologies that are reshaping workflows and client care in 2025. From AI scribing to personalized automated reminders, get inspired to lead your practice confidently into the next era.

In this special episode, hear from three seasoned experts as they unpack the complexities of veterinary practice transitions—from buying and selling to merging. Whether you're preparing to sell, looking to buy smart, or aiming to future-proof your practice, this discussion delivers actionable insights and real-world strategies to help you navigate today's ever-changing veterinary market.