Veterinary Innovation Podcast

Collaboration in veterinary care not only leads to better outcomes for pets, but stronger relationships between different disciplines. This week, Shawn & Ivan speak with Dr. Elizabeth Maxwell of the Collaborative Care Coalition about collaborative care. Elizabeth recommends the works of Simon Sinek (bit.ly/2D8fyvQ). Learn more about Elizabeth at collaborativecarecoalition.org.

Cats have traditionally received far less attention from the veterinary health market than dogs. How can we better support them? This week, Shawn & Ivan speak with Susan Groeneveld of Sylvester AI about artificial intelligence in animal health. Susan recommends How to Speak Whale by Tom Mustill (amzn.to/3RHVO7z). Learn more about Susan at sylvester.ai. Reach out to Susan at [email protected].

Many veterinary clinics do not market themselves efficiently. How can they better leverage their websites and marketing budgets to attract more clients? This week, Shawn & Ivan speak with Adam Greenbaum of WhiskerCloud about veterinary clinic marketing. Adam recommends How AI Could Empower Any Business by Andrew Ng (bit.ly/3kZEEpG). Learn more about Adam at whiskercloud.com.

How might the veterinary industry be able to meet the demand for services without relying on more health care professionals? This week, Shawn & Ivan speak with Dr. Peter Brown of Cara Veterinary about hospitality skills in veterinary clinics. Peter recommends Master Mentors by Scott Jeffrey Miller (amzn.to/3Y1GjJJ). Learn more about Peter at caraveterinary.com.

The veterinarian shortage is having a huge impact on the industry. How do we encourage young adults interested in becoming veterinarians? This week, Shawn & Ivan speak with Dr. Turnera Croom of Steadfast International about mentoring future veterinarians.

Turnera recommends The E-Myth Manager by Michael E. Gerber (amzn.to/3QNQnU2).

Information about her virtual Pre-Veterinary Mentorship program and ways to contribute can be found at DrCroom.com.

There is an incredible amount of innovation happening in veterinary medicine, but businesses may be limited in what they can achieve without funding. This week, Shawn & Ivan speak with Rachel Sheppard of Leap Venture Studio & Academy, about veterinary startup investment.

Rachel recommends the VITALIZE Podcast (bit.ly/3GGNEs0) & Joyful by Ingrid Fetell Lee (amzn.to/2Ud3S1B).

Learn more about Rachel at leapventurestudio.com.

Not only are there not enough veterinarians, many veterinary clinics can't take more bookings. How can pet parents find clinics with availability? This week, Shawn & Ivan speak with Amy Nichols of GoodFriend about promoting independent veterinary clinics. Amy recommends Brené Brown's podcasts (bit.ly/3vo9FFO) & Rebel Talent by Francesca Gino (amzn.to/3G2yT1q). Learn more about Amy at goodfriend.com.

Every pet deserves the best care possible, but there are many situations where there are barriers preventing veterinarians from providing gold-standard care. This week, Shawn & Ivan speak with Dr. Kate Boatright about the spectrum of care. Kate recommends The Gifts of Imperfection by Brené Brown (amzn.to/3HTMZED). Learn more about Kate at writetheboat.com.

Millennials are the largest pet-owning population, but because many live paycheque to paycheque, paying for care is an issue. This week, Shawn & Ivan speak with Aimee St. Arnaud of Open Door Veterinary Collective about making veterinary care affordable. Aimee recommends Upstream by Dan Heath (amzn.to/3HzH1sA). Learn more about Aimee at opendoorconsults.org.

Innovation is largely seen as the result of efforts from startups, but older companies are uniquely positioned to innovate. This week, Shawn & Ivan speak with Matt McColgan of Radiation Detection Company about innovation in established organizations. Matt recommends The Impossible First by Colin O'Brady (amzn.to/3Hght3q). Learn more about Matt at radetco.com.