Joining Adam on the Start with a Win podcast today are Jesse Peters and Michael Thorne, Canadian RE/MAX agents known for their expertise in video. They are in town for another Video Bootcamp session at RE/MAX world headquarters. Attendees at previous bootcamps have remarked about how easy Jesse and Michael make video seem and they have been encouraged to just get out there and start creating videos as soon as they leave.
Adam is a firm believer in the power of video, which is why he invests so much time and energy into empowering RE/MAX agents and brokers to take full advantage of the platform. Video is the most authentic way for agents to communicate with their clients and communities, establish their own personal brands, and provide value to the consumer all along the way.
Jesse and Michael share with participants that video in real estate is not limited to just listings and open houses, but that they can share industry knowledge and just engage with their community in this way. By being consistently in front of your clients and potential clients, they feel like they are getting to know you and can trust you when it’s time for them to buy or sell a house. 
Many people are hesitant about using video because they are self-conscious or they are afraid that their videos will not be “good enough”, but the fact is that even your worst video will provide you with better ROI than your best print promotional piece. As long as you keep it simple, have fun, smile, create good content, and showcase your own story, you can’t go wrong. In fact, Adam says that if you aren’t working with video, you are preventing yourself from helping people.

Links:
Jesse’s Instagram: https://www.instagram.com/mrsocialsavvy/?hl=en

Connect with Adam:
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