You're proud of your videos. You've strived to create the best offers. You believe you've given enough thought for your audience. But no one is clicking that call-to-action button and the site traffic isn't converting. 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about the benefits of creating simple and clear CTAs, the three forms your CTAs can take on your videos, and why you shouldn't be giving out too many choices to your customers that they end up not going through at all. 

You can also learn more about CTAs from the script templates found in the DIY Video Program. This can help you understand the content your script needs, how to break it down to sections so that it's cohesive, conversational, and clear with its call to actions. You can read it on the go to help you focus and refine your message. Check the link below or 

GET IT FOR FREE if you leave us a review for this episode. You don't want to miss this! 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

How well do clients understand their financial plans?

Financial planners create text document on Statement of Advice to clients that costs days and thousand of dollars to produce, only for some clients to come back, scratching their heads, with a ton of questions on the document. With the onset of pandemic that forced people to do video meetings instead, the concept of Video SOA was born, and more and more professionals and customers alike are pushing this medium as part of process in sealing the deal.

In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Ben Marshan (Head of Policy, Strategy, and Innovation in Financial Planning Association), to discuss how Financial Planning Association has launched Video SOA Project Box Set in order to guide members in creating Video SOAs for their clients. Ben talks about the pushback on paper-based SOA, the benefits video SOA gives to both parties, and upgrading technology in order to meet their client's needs. Chris and Ben also banter about the pain points of professionals in learning new technology and how to systemise it into their process, and why video in email helps minimise context that can get lost in translation on text.

All in all, financial services is heading into an exciting phase as they dive into the world of video for both professionals and clients.

FOLLOW BEN MARSHAN or visit FPA Community on their official Website. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

No one is perfect. And as much as you'd like your performance to come across au naturel, presenting to the camera without making it look like you're reading off a teleprompter may take years of practice and mastery. So how do you do it? 

Two saving words: Ad lib. 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about ad libs and creating a hybrid of reading and ad libbing for a much more spontaneous presentation. Chris shares how to script with ad libs, and what are the do's and don'ts of ad libbing. While scripting an ad lib may sound like a paradox, with ad libs defined as a total improv work, or a speech with no written script beforehand, Chris makes a case on why creating a flow for your ad libs will make it easier for your ideas to come easily, as well as why script templates will come in handy. 

The DIY Video Program comes with script templates that can help you understand what content is needed for your script, and how to break it down to sections so that it's cohesive and conversational. You can read it on the go to help you focus and refine your message. Check the link below or 

GET IT FOR FREE if you leave us a review for this episode. You don't want to miss this! 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general. But what happens when startups hit the rut? What considerations must be fulfilled to change tack and reboot the system? 

And does DIY Video Program qualify as a startup?

 In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Ross McKay (Director of Yonder), to discuss about how rebooting startup works, why it's important to find the product market fit and how he's adopting the DIY Video Program into his system. Ross gets candid about his perception towards videos and need for coaching, and adopting a video first mindset to ease the transition in using video communication with confidence. He provides insights to startups with product solution similar to the DIY Video Program that not only provides the necessary technology, but also the practical use of videos in business through coaching and online courses in video marketing. 

FOLLOW ROSS MCKAY or check out Yonder. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general. But what happens when startups hit the rut? What considerations must be fulfilled to change tack and reboot the system? 

And does DIY Video Program qualify as a startup?

 In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Ross McKay (Director of Yonder), to discuss about how rebooting startup works, why it's important to find the product market fit and how he's adopting the DIY Video Program into his system. Ross gets candid about his perception towards videos and need for coaching, and adopting a video first mindset to ease the transition in using video communication with confidence. He provides insights to startups with product solution similar to the DIY Video Program that not only provides the necessary technology, but also the practical use of videos in business through coaching and online courses in video marketing. 

FOLLOW ROSS MCKAY or check out Yonder. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general. But what happens when startups hit the rut? What considerations must be fulfilled to change tack and reboot the system? 

And does DIY Video Program qualify as a startup?

 In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Ross McKay (Director of Yonder), to discuss about how rebooting startup works, why it's important to find the product market fit and how he's adopting the DIY Video Program into his system. Ross gets candid about his perception towards videos and need for coaching, and adopting a video first mindset to ease the transition in using video communication with confidence. He provides insights to startups with product solution similar to the DIY Video Program that not only provides the necessary technology, but also the practical use of videos in business through coaching and online courses in video marketing. 

FOLLOW ROSS MCKAY or check out Yonder. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

By definition, startup refers to a company in the first stage of operations and are founded by entrepreneur/s who develop a product or service in demand. They are often funded by venture capitalists because they start with high costs and limited revenue in general. But what happens when startups hit the rut? What considerations must be fulfilled to change tack and reboot the system? 

And does DIY Video Program qualify as a startup?

 In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Ross McKay (Director of Yonder), to discuss about how rebooting startup works, why it's important to find the product market fit and how he's adopting the DIY Video Program into his system. Ross gets candid about his perception towards videos and need for coaching, and adopting a video first mindset to ease the transition in using video communication with confidence. He provides insights to startups with product solution similar to the DIY Video Program that not only provides the necessary technology, but also the practical use of videos in business through coaching and online courses in video marketing. 

FOLLOW ROSS MCKAY or check out Yonder. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

So you have finalised your video script and think it's a masterpiece. You've said everything you wanted to say, even used jargons and some tongue-twisters to make it sound smart and catchy. You hand it over to the voice-over artist for recording, and hear him tumble in his words all the way to the end, out of breath and possibly, out of his wits.

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about the importance of reading your script out loud. It may sound too simple, but it's a writer's most powerful proofreading technique from the get go. Chris talks about the advantages of reading your script out loud, and how you can make sure it sounds even better with the audience.

The DIY Video Program comes with script templates that can help you understand what content is needed for your script, and how to break it down to sections so that it's cohesive and conversational. You can read it on the go to help you focus and refine your message. Check the link below or GET IT FOR FREE if you leave us a review for this episode. You don't want to miss this! 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

If you want to stay on top of the game in the digital age, it's vital to find the best technology out there so you can communicate with your customers, track emails and calendar, monitor progress of projects and measure success. And for financial planners and advisers who capitalise on in-person meetings, this has become more imperative during pandemic. 

So how do you find the right tech for you? Which platforms and softwares best serve your clients and business? How does sending video messages improve your overall communication?

In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Lyle Greig (Certified Financial Adviser and Owner of Living Financial Services) to discuss all about technology stack - why you should invest on finding the right technology for your business, how to develop your tech stack, which technology serves fin services best, and how DIY videos provide better experience for clients and retirees. 

FOLLOW LYLE GREIG or check out Living Financial Advice and get their highly-recommended Technology Stack.

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

Every word counts. And if you don't want to lose your audience with a speech that could get out of hand because of overwriting, here's a great scripting tip: writing less is more. 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about how important it is to keep your message short and sweet as the average attention span to a video is about 60 seconds, with the first 7 seconds being your breaking point. Chris hands out great tips how to keep your message on point, deconstructs a case study script, and offers the importance of having a script template.

The DIY Video Program actually comes with script templates, which breaks down the sections of the script and comes with maximum word count, giving you the best guide to focus and refine your message. Check the link below OR you can get it FOR FREE if you leave us a review for this episode. You don't want to miss this! 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe.