If you want to give your business a chance to profit and grow, video selling is the way to go. And if you have preconceived ideas about producing videos for business, you might clam up the instant you hear about the cost of actually producing just one.

But these days, there's no need to worry much as most video platforms are available online. And one of the leading video-hosting platform made especially for business is Vidyard.

Vidyard is a video production platform that provides professionals with tools to record, edit, manage, host, share, optimise sales videos, and even analyse campaign results – all in one platform. This has given rise to Do-It-Yourself video creators, who use videos to communicate directly to clients or prospect online.

So how do you use Vidyard for video communication? And how do DIY videos stand in the grand scheme of things?  

In this episode, Chris Schwager and Brendan Southall (Co-founders and Video Marketers of Ridge Films) are joined by Tyler Lessard (Marketing Vice President and Chief Video Strategist of Vidyard, Author of the book The Visual Sale) to discuss how to use Vidyard for business and why there's a need to create culture of videos in companies.

Learn how professionals in the finance industry shifted to DIY videos as means to communicate with their prospects and how they thrived, especially during pandemic. Tyler also makes a case why there is a need for companies to have an in-house capability to create DIY videos, and why marketers and business leaders need to discard preconceived ideas about videos for business to understand that some messages are best delivered visually and with personality.

Tyler also provides insight for content versus production quality, future of video communication, the best ways to write subject lines and the importance of thumbnails.

FOLLOW TYLER LESSARD or check out Vidyard and get your copy of The Visual Sale.

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

Do you hear yourself sounding like you're reading off a script when presenting? Do the words feel unnatural when you articulate them, and yet the same words come off just right when you read them on a website or a blog? 

Are you confused at what voice you need to properly address your audience?

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presenting, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about the basics of writing a video script. The first and very important tip: Be conversational. Chris highlights the difference between writing the way we speak, and writing for website copy and why it's important to speak with your audience like you would converse to a friend. Learn the techniques you can use to make it sound more conversational, and understand why it works when presenting to your audience.

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

So you've done your part in creating content online and making your website come alive with videos to showcase your brand, services and product. But so far, the numbers have stalled, and there's no progress to your video engagements. Is there another way for you to attract prospects? 

Two words: Video Prospecting. 

Break through the noise with a video strategy that doesn't need to be entertaining or production-heavy, but is highly more enticing and helpful. 

In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Chet Lovegren (Director of Sales Development at Pavillion, and the Host of The Sales RX Podcast) to discuss everything about video prospecting. Chet takes us back to his roots as a full-circle sales representative and how it shaped his expertise on cold calling, sales outreach and prospecting to now lead a team of Sales Development Representatives or SDR's, who perform inbound and outbound prospecting to generate leads. Chet gives insight on how he discovered the sales video's potential to get higher engagement and conversion rates, and how he's able to produce a sales playbook by his own learning process of creating an ideal outreach. 

Chet also sheds light on unresponsive subscriber behavior, maximising LinkedIn voicemails for prospecting, which platform best serves friction-based headlining, and optimising Timeboxing for proper cold calling.  

FOLLOW CHET LOVEGREN or check out The Sales Doctor Website and Pavillion.

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

You can be presenting the most boring topic in the world, but still capture and hold the viewer's interest with how much life you put into your performance. And that is the best asset a presenter can have: energy. 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presentation, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about why putting energy in your speech helps your audience hang on to your presentation and better understand your message. Realise how to sustain your energy while in the spotlight, and why dialling energy to 7 out of 10 is the ideal range to perform your presentation. 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

Kickstarting your ecommerce business on this day and age has never been this easy, with platforms that allows your brands to go online in just a few days. While managing it can be a daunting task, many ecommerce brands are able to go viral, thanks to effective content strategy. So, does it mean you're ready to scale? How do you scale an ecommerce business? Is it worth a shot?

Welcome to 'Video Made Simple' video podcast featuring marketers, entrepreneurs & clients who help take the mystery out of video and break through the monotony of day-to-day communication. 

In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Yoni Kozminski (CEO and Founder of Escala and Multiplymii) to discuss how he was able to scale ecommerce business from $2M to $5M in a year, the struggle that comes with growing a business, and how internal communication videos help streamline business systems so companies can scale faster and easier. Yoni also gives insight on tapping the market of professionals in the Philippines as its resource for Multiplymii. 

FOLLOW YONI KOZMINSKI or check out ESCALA and MULTIPLYMII.

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

In video presentations, you prepare for your speech and practice your scripts, perfecting what to say and how you say it. But in the end, it's all about how your audience will hear your presentation that matters the most. And you don't want them switching off or zoning out when you deliver them with not an inch of gusto in your voice. 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presentation, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about why adding inflection puts emphasis on words and gives emotion to your presentation. Know more about modulating your voice and how to put inflection in your performance so your audience will hang to your every word and love you for it. 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

Now more than ever, the online world is saturated with content to keep up with the consumption, trends and algorithms, all to grab people's attention. So companies and brands must find a way to be memorable over the noise. And one solution that crosses multi-channels and is gaining traction is none other than audio.

Quality voice acting, valuable podcasts, and smart audio branding -- how do these come into play?

Welcome to 'Video Made Simple' video podcast featuring marketers, entrepreneurs & clients who help take the mystery out of video and break through the monotony of day-to-day communication. 

In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by David Ciccarelli (CEO of Voices.com) to discuss everything audio -- how the company Voices.com became a disruptor for the long process of finding voice talent for businesses, how the future of voice-overs combined with AI synthetic voices is soon to change, and what if a CEO's voice can generate credibility to a video ad, better than a voice talent? How do you choose voice talent for your brand?

Chris and David also talk about audio branding and why it's important to business, with an increasing interest for audio-only content for video channels.

FOLLOW DAVID CICCARELLI or check out his VOICES.COM.

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

People are more inclined to perfect their presentation script to make sure they express their ideas during the speech, but tend to overlook the delivery. And when their audience start to nod off or zone out, they don't immediately understand what's wrong. And in a kind of a misstep, they lose their confidence, thereby losing attention. 

And no, the problem is not the topic. It's how you're setting -- or not setting -- the tone properly.

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presentation, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about how setting the tone to a presentation can help clarify and convey meaning to the message you are delivering, no matter how complex or dry the topic is. Learn more about how you can set the tone to your presentation so you can keep your audience engaged and happy until you conclude your speech. 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

One of the best strategies to build sales is to grow a community. And these days, what better way to build a following than sharing video content about your business on video sharing platforms dominating the space today: YouTube and TikTok. And boy, do people love watching videos from these sites.

With 1.9 billion users, YouTube has become the world's second largest search engine and most visited site after Google. People would watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook videos combined. On the other hand, short-form video app TikTok has over 1 billion users and has become more popular than Instagram for Gen Z users in US. As of 2021, users worldwide spends approximately 19.6 hours per month on TikTok. 

While that sounds promising, it may pose more of a challenge to stand out from all that noise. So how do you build your own community on these platforms?

Welcome to 'Video Made Simple' video podcast featuring marketers, entrepreneurs & clients who help take the mystery out of video and break through the monotony of day-to-day communication. 

In this episode, Chris Schwager (Co-founder and Video Marketer of Ridge Films) is joined by Todd Clouser (Senior Brand Manager at Refine Labs) to discuss how to build community on YouTube and TikTok, understanding your audience's intentions for using the platform for their needs, making use of thumbnails to grab attention, and understanding why attention is more important in creating video content and not duration. 

 
FOLLOW TODD CLOUSER or check out his TIKTOK account, or take a look at the YOUTUBE channel he helped build. 

DIY VIDEO PROGRAM Create your own videos with a push of a button.

ASK YOUR QUESTION What has you feeling overwhelmed? Let us help you solve the mystery of video marketing.

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.

RIDGE FILMS YOUTUBE Catch new episodes of the Video Made Simple podcast on our Youtube channel. Let us know what you think and feel free to like, comment, and subscribe. 

Why do presenters smile on camera? Why is it important for them to use hand gestures or move around the screen? Does it convey the message more effectively than just standing still and reading the words off the teleprompter? 

Welcome to 'Video Tips,' the Video Made Simple podcast segment where we offer strategies for on-camera presentation, scripting, and video marketing: all the tools you need to get started with videos.

In this episode, Chris Schwager, Video Marketer from Ridge Films, talks about why body language matters in communicating your message, and how it impacts your on-screen presentation. Learn how one client made his presentation much more interesting by adding movement in his delivery. 

DIY VIDEO PROGRAM Create your own videos with a push of a button

ON-CAMERA TRAINING Create outstanding videos with natural skills of a professional presenter

ASK YOUR QUESTION

 What has you feeling overwhelmed? Let us help you solve the mystery of video marketing

CONVINCE YOUR BOSS Download our guide to help decision makers understand the importance of video marketing their business. 

THE POWER OF VIDEO MARKETING View on demand in 60-minutes. 7 lessons to kickstart your video marketing journey.