Video First

By Sway One

In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Video First:

How many episodes does Video First have?

The podcast currently has 32 episodes available.

Video First episodes:

June 18, 2024 S2 E14 - The easiest way for B2B SaaS companies to create video content
...more
14min
June 18, 2024 S2 E13 - 5 Types of SaaS Videos You Should Be Creating
...more
20min
April 03, 2024 S2 E12 - How to build a founder-led video strategy
...more
33min
March 21, 2024 S2 E11 - Why founders should build a personal brand on LinkedIn
A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.
a.k.a. they can drive substantial pipeline all by themselves.
In 2024 and onwards...
---
The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.
---
Why? Two main reasons:
---
1) Personalities now dominate the inter-webs NOT faceless corps.
---
2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.
...more
16min
March 18, 2024 S2 E10 - Does UGC work in B2B advertising?
...more
29min
March 11, 2024 S2 E9 - A beginners guide to YouTube for B2B with Ben Toalson
Very few B2B companies have cracked YouTube.
---
Why? 🤔
---
I think because from the outside: YouTube looks incredibly daunting.
---
With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother"
---
And so in the majority of cases - companies just completely avoid it.
---
But here's the thing:
---
You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope.
---
In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum.
---
For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice.
---
Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation.
...more
31min
March 05, 2024 S2 E8 - A LinkedIn video ad masterclass with AJ Wilcox
AJ Wilcox used to be totally against LinkedIn video ads.
---
But... now?
---
🚀 He's super bullish on them.
---
And it's now a format he's leaning into heavily - both for his own agency as well as his clients.
---
In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:
---
- Why AJ changed his mind on video ads and what's changed.
- How/why you should be using video in your LinkedIn ads strategy.
- The future of YouTube for B2B companies.
...more
23min
February 13, 2024 S2 E7 - Why this agency owner is betting BIG on YouTube.
In this episode, Joe sat down with Justin Rowe who runs Impactable (a leading LinkedIn ads agency in the US).

They chatted about building a YouTube channel and how to use video in your LinkedIn ads strategy.
...more
33min
February 02, 2024 S2 E6 - How to approach YouTube as a B2B SaaS company
In this episode, we discussed how a B2B SaaS company should be approaching YouTube from beginner level all the way through to an advanced level.
...more
33min
January 31, 2024 S2 E5 - A deep dive into a video-first content strategy w / Justin Simon
In this episode, Joe sat down with Justin Simon to chat about the role video plays in his content strategy and also the B2B creator space.
...more
36min

FAQs about Video First:

How many episodes does Video First have?

The podcast currently has 32 episodes available.