Sign up to save your podcasts
Or
Share Video First
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Video First episodes
- 14 min
- 20 min
- 33 min
- S2 E11 - Why founders should build a personal brand on LinkedIn
A founder with a strong LinkedIn personal brand is like the equivalent of having 15-20 SDR's.
a.k.a. they can drive substantial pipeline all by themselves.
In 2024 and onwards...
---
The B2B companies that place their founder (+ execs) at the heart of their content strategy will gain a real competitive advantage over those who don't.
---
Why? Two main reasons:
---
1) Personalities now dominate the inter-webs NOT faceless corps.
---
2) A personal brand is the best way (outside of in person networking) to build trust and relationships at scale.16 min - 29 min
- S2 E9 - A beginners guide to YouTube for B2B with Ben Toalson
Very few B2B companies have cracked YouTube.
---Why? 🤔---I think because from the outside: YouTube looks incredibly daunting.
---With creators now like MrBeast and others taking their content to a whole different level... it's easy to just look at it and think "well, we can't match that... so let's not even bother"---And so in the majority of cases - companies just completely avoid it.---But here's the thing:---You don't need a MrBeast (or insert other big name creator) video strategy to win on YouTube as a B2B SaaS/tech company. Nope.---In fact, in the early days, you can take a very simple lo-fi production approach to YouTube AND still build very strong momentum.---For this next episode of Video First, I've brought on Ben Toalson to help me tackle some of the common limiting beliefs B2B marketers have around YouTube as a channel. As well as the roadmap for how you should approach it as a complete beginner and novice.---Ben led the growth of one of my favourite B2B YouTube channels (Podia) and shared some highly *actionable* advice during this conversation.31 min - S2 E8 - A LinkedIn video ad masterclass with AJ Wilcox
AJ Wilcox used to be totally against LinkedIn video ads.
---
But... now?
---
🚀 He's super bullish on them.
---
And it's now a format he's leaning into heavily - both for his own agency as well as his clients.
---
In the latest episode of Sway's podcast, Video First, I sat down with AJ to discuss:
---
- Why AJ changed his mind on video ads and what's changed.
- How/why you should be using video in your LinkedIn ads strategy.
- The future of YouTube for B2B companies.
23 min - S2 E7 - Why this agency owner is betting BIG on YouTube.
In this episode, Joe sat down with Justin Rowe who runs Impactable (a leading LinkedIn ads agency in the US).
They chatted about building a YouTube channel and how to use video in your LinkedIn ads strategy.
33 min - S2 E6 - How to approach YouTube as a B2B SaaS company
In this episode, we discussed how a B2B SaaS company should be approaching YouTube from beginner level all the way through to an advanced level.
33 min - S2 E5 - A deep dive into a video-first content strategy w / Justin Simon
In this episode, Joe sat down with Justin Simon to chat about the role video plays in his content strategy and also the B2B creator space.
36 min
About Video First
From the publisher's feed
In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.