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Video First episodes
- S2 E4 - Why your content engine should be video first
In this podcast episode, we talk about why your content engine should be video first.
22 min - S2 E3 - Why SaaS companies should prioritise video in 2024
In this podcast, we break down the reasons why video should be a priority for all B2B SaaS marketing/content teams in 2024.
27 min - S2 E2 - Stop Overspending on Video: Must-Know Techniques
How do you ace video production without blowing your budget? Today’s episode is all about secrets to making your videos stand out, even when funds are tight.
Shownotes[00:00] - Intro.[01:20] - Key considerations for creating cost-efficient video content.[02:21] - Avoiding overspending on single videos like product launches.[03:41] - Exploring alternatives to traditional, expensive video production.[05:21] - The shift to creative, cost-effective video creation approaches.[07:01] - Efficiency tips: batching in video production and script planning.[09:01] - Emphasizing volume-based content and repurposing strategies.[11:21] - The role of short, explainer videos in effective communication.[13:41] - Standing out in the SaaS market with unique video content.[15:21] - Discussing the limitations of AI in video production.[17:21] - The importance of a consistent style in video series.[19:01] - Rethinking traditional company explainer videos.[22:01] - Utilizing actors for evergreen content and professional output.[24:01] - Recap: Key points on cost-efficient video production strategies.33 min - S2 E1 - The future of B2B video marketing with Gaetano Nino DiNardi
YouTube is the sleeping giant of B2B.
Everyone knows it has A LOT of potential and value...But no one really knows to properly leverage it.(There's just very little content on the subject)Which is why for the first episode back of the Winning on Video Podcast...I wanted to bring someone who could actually share unique insights about the channel (based on real lived experience, not BS theory)That person... Gaetano!During our conversation, we discussed:🔥 A personal story about how a YouTube video influenced Gaetano to buy a Coffee machine and how it relates to B2B.🔥 Why the real opportunity in the world of B2B content is video, not AI.🔥 How small teams (and large) can practically get started with video content.This was one of my favourite conversations I've ever recorded... Gaetano dropped a ton of gems that I know you'll find super valuable 😎24 min - S1 E7 - Does B2B video content need to cost a fortune?
During this live conversation, Josef Newton & Sergey Ross (Co-Founders at Sway) discussed the myths associated with how much B2B video content should cost.
35 min - S1 E6 - The issues with B2B video content
During this live conversation, Josef Newton & Sergey Ross (Co-Founders at Sway) discussed the current/challenges issues with B2B video content and what needs to change to make it a more effective medium for B2B content teams.
36 min - S1 E5 - How Chili Piper are building their audience on social, with Nolan McCoy (Head of Video & Creative Content at Chili Piper)
Chili Piper have built one of the most recognisable B2B brands.
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Their approach to content and video is uniquely different to most other brands, which is why I wanted to bring on their Head of Video & Creative Content, Nolan McCoy.
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During the episode, myself & Nolan discussed:
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✅ Audience building and Chili Piper's approach to it.
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✅ How they manage to ship such a high volume of video content.
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✅ Practical tips/advice for those just starting out with video content.
41 min - S1 E4 - An introduction to YouTube for B2B companies (and the rise of YT shorts)
YouTube is one of the biggest content opportunities for B2B companies.
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Yet for most... it's still very under-utilised.
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During this conversation, we discussed:
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✅ What type of content you should be posting on YouTube (SEO vs non-SEO)
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✅ How to come up with topics and have a constant stream of new ideas.
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✅ The rise of YouTube shorts and why you NEED to be creating them.
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If you enjoy the conversation, please drop a follow :)
47 min - S1 E3 - How ProfitWell built a content media machine w / Dan Callahan (Head of Creative at Paddle)
ProfitWell (now Paddle) are the industry leaders when it comes to the social content game.
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Over the last 5-6 years, they've built out 10+ unique shows and podcasts - that's helped position them as the leader in SaaS.
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In this episode, I sat down with one of their original producers Dan Callahan to discuss how they approach show ideation/creation/distribution.
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It was a super fun conversation and one that I think if you're trying to adopt a similar approach, will be super useful for you!
46 min - S1 E2 - How to use short form video content & leverage TikTok as a B2B company
Short form video content has BOOMED over the last 12-24 months.
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But how do you take advantage of it, as a B2B company?
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During this conversation, Joe & Sergey break down the practical use cases for short form video content as well as covering the hottest short form platform right now... TikTok.
57 min
About Video First
From the publisher's feed
In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.