In this podcast episode, we talk about why your content engine should be video first.

In this podcast, we break down the reasons why video should be a priority for all B2B SaaS marketing/content teams in 2024.

How do you ace video production without blowing your budget? Today’s episode is all about secrets to making your videos stand out, even when funds are tight.

YouTube is the sleeping giant of B2B.

During this live conversation, Josef Newton & Sergey Ross (Co-Founders at Sway) discussed the myths associated with how much B2B video content should cost. 

During this live conversation, Josef Newton & Sergey Ross (Co-Founders at Sway) discussed the current/challenges issues with B2B video content and what needs to change to make it a more effective medium for B2B content teams. 

Chili Piper have built one of the most recognisable B2B brands. 

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Their approach to content and video is uniquely different to most other brands, which is why I wanted to bring on their Head of Video & Creative Content, Nolan McCoy.

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During the episode, myself & Nolan discussed: 

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✅ Audience building and Chili Piper's approach to it. 

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✅ How they manage to ship such a high volume of video content. 

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✅ Practical tips/advice for those just starting out with video content. 

YouTube is one of the biggest content opportunities for B2B companies. 

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Yet for most... it's still very under-utilised. 

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During this conversation, we discussed:

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✅ What type of content you should be posting on YouTube (SEO vs non-SEO)

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✅ How to come up with topics and have a constant stream of new ideas. 

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✅ The rise of YouTube shorts and why you NEED to be creating them. 

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If you enjoy the conversation, please drop a follow :)

ProfitWell (now Paddle) are the industry leaders when it comes to the social content game. 

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Over the last 5-6 years, they've built out 10+ unique shows and podcasts - that's helped position them as the leader in SaaS. 

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In this episode, I sat down with one of their original producers Dan Callahan to discuss how they approach show ideation/creation/distribution. 

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It was a super fun conversation and one that I think if you're trying to adopt a similar approach, will be super useful for you!

Short form video content has BOOMED over the last 12-24 months. 

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But how do you take advantage of it, as a B2B company? 

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During this conversation, Joe & Sergey break down the practical use cases for short form video content as well as covering the hottest short form platform right now... TikTok.