A client video testimonial has to be authentic. Yes, I know the term “authentic” is vague and overused so let me explain: by “authentic” I mean believable, engaging, and spontaneous – as opposed to rehearsed, “baked” and mechanical. So, the question is, what is the best way to get an “authentic” testimonial: interviewing your client or asking them to do it themselves? And what works better? That is what we will explore in today's Video Lion