Video Production Daily

Video Production Daily

By LukeBusinessMarketing
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Video Production Daily episodes

  • Stakeholders Think You Suck

    Are your stakeholders convinced that working with the video team is the hardest part of any multi-discipline project? It is a nearly universal phenomenon. 

    It's critical to be an excellent collaborator. Let's talk about the communication and time requirements that exist around creating a video so that you can set expectations and play nice with others. 

    7 min
  • Loops, the Ultimate Attention Hack
    How are your engagement analytics? When someone starts watching your video, do they finish? 
    If you are building a video for marketing, training, or education, people must watch your videos to be exposed to the ideas you're promoting. Too many video creators assume that someone who starts watching a video is going to finish it. The numbers don't lie. Engagement is one of the hardest metrics to master. 
    In this episode, we take a look at how you can build gamification loops or attention loops into your video and massively increase the attention span of your audience. Enjoy!
    10 min
  • Engage with Video

    As a professional video producer, it took me years to understand that people were not hiring me to make beautiful media. They are hiring me to help engage an audience. This lead to a fundamental shift in my career. I would love to share with you my thoughts on how to engage an audience. 

    Thanks for joining me on this journey. Welcome to the first episode of video production daily. My asperation for this podcast is to share a daily tip for video creators so that we can all get better together. I'm starting this experiment with twice-weekly episodes available for download on Tuesdays and Thursdays. 

    8 min

About Video Production Daily

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Video production daily is a project dedicated to educating video producers. Mastering production is the first step. Making naturally interesting content is the ultimate goal. Invest in getting better…