Video Production Daily

Video Production Daily

By LukeBusinessMarketing
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Video Production Daily episodes

  • Get a Contingency Plan! with Casey Schendel

    Isolation is a wrecking ball! Today I talk with Casey Schendel about how he is moving forward by always having a contingency plan. Casey is an executive producer at Airbnb and a man who never stops creating. Today we are going to discuss ways to build your brand, prioritize your passion projects, prepare pitches, and improve yourself on video production daily.

    17 min
  • Staying Productive in Isolation

    When events go on pause, and people can't assemble for shoots, how can the video industry move forward? Analyzing, Planning, Brainstorming and then finding creative ways to continue to create are fantastic uses of your time. Today we are discussing work from home opportunities for video creators. 

    7 min
  • The Hook!

    The hook! It's the first chance to make an impression, and it is vitally important. I believe the hook is the most critical element of any production. And that is why today we are focusing our episode on how to develop the hook for your videos. 

    Let's jump back to basics. What is a hook? Well, in literature and media production, the hook is the first information that the consumer of your content is going to be exposed; hopefully, it entices your audience to want to consume the rest of your content. You may hook an audience with a solid title or cover art. On youtube, titles and thumbnails are often used to create a question in the mind of the viewer that can only be answered if they watch the rest of the video. 

    10 min
  • Developing Interesting Characters

    Connecting people to your brand or story is usually about as easy as connecting them to the characters you choose to feature. 

    In today's episode, we discuss how to create compelling characters in your videos. 


    7 min
  • The Brain on Video

    Did you know that your brain is utilizing about 20% of your body's total energy expenditure!? And the mind is quite good at conserving energy. These facts and others about the brain affect the way people approach the consumption of video, and it's crazy important to understand if you are in the business of creating video. 

    7 min
  • Analog in Video Part 2

    This episode provides three more ideas for how you can use analog techniques to amplify your videos and simplify your production process. 

    8 min
  • Analog Art in Video
    Handcrafted might be hipster, but its trending, and you should pay attention. Today we are discussing creative opportunities for analog art to impact the quality of expression in your videos.
    5 min
  • Don’t Market Features
    It's incredibly hard to get content consumers to care about the new features or ideas you design your video to promote. On today's episode of video production daily were going to discuss what to do about it. 
    Bringing a list of specs or features feels like a natural thing for the business to do. The specs are so critical when collecting feedback from customers as well as in development and QA. When the product is ready, and it's time to tell the market, its also time for the spec sheets to lose their relevance.
    4 min
  • Selling Your Video Ideas
    Do you have a constant flow of fun and exciting video ideas? Let's talk about how to get them adopted, in this episode of video production daily.
    When you work in corporate production, CORPORATE usually drives production. It is a problem I know all too well. There is a constant imbalance between the desires of the creatives and the projects that get funding. That doesn't mean you should give up on creativity. The truth is that creating something compelling is going to drive more attention and will often improve the ROI of a project. 
    Once you have an idea that is ready to pitch, here are some tips for getting the green light.
    9 min

About Video Production Daily

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Video production daily is a project dedicated to educating video producers. Mastering production is the first step. Making naturally interesting content is the ultimate goal. Invest in getting better…