In this episode, you’ll discover 20 common business problems that can be solved by video... and how to do it!

You may even uncover business problems you didn't know you had. That’s why this is an episode you definitely won’t want to miss.

People often perceive video marketing as difficult, even confusing.

Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.

The good news is, you’ll never have to take a gamble on video, as long as you understand the 6 stages of a successful online video campaign.

When you begin your video production in with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources because you’re not relying on guesswork.  

As long as you have the technical know-how (or your hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.

In this episode, I’ve invited some of the digital marketing rockstars on the WireBuzz team to share everything you need to know to run a successful video campaign, from start to finish.

So if you’re ready to run a successful online video campaign, this is an episode you won’t want to miss!

By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “Controversy.”

Quite simply, the issue revolves around whether or not Facebook counts video impressions that have a watch-time of 3 seconds or less. They’ve done it both ways, but of course, they can’t make everyone happy.

So what’s the big deal?

Excluding watch-times that are less than 3 seconds makes sense, because of Facebook videos autoplay in a user’s newsfeed. But excluding impressions under 3 seconds also makes the Average Watch Time metric appear inflated, meaning that it looked like people were watching videos longer than they actually were.

After some complaints from video marketers who wanted more accuracy from their Average Watch Time, Facebook added back the 0-3 second views, causing Average Watch Time to drop dramatically, hence the media firestorm.

But the truth is, the statistics are all relative, and the number of views and the average watch time don’t matter all that much…

So, if you want to gain better insight on what’s going on with Facebook’s video metrics and you’d like to learn how to really measure your video’s success, you won’t want to miss this episode.

In This Episode, You’ll Learn:

News Update: Aspen Skiing Company is continuing their video marketing efforts for a 3rd winter, and this time Mind, Body, and Spirit will be the central theme of this campaign

News Update: A poll by The Relevancy and SmartSend uncovered that email marketing campaigns generate up to 40% more revenue than those that don’t

News Update: Find out why the Pentagon gave a British PR firm over half a billion dollars to run a top secret propaganda video campaign in Iraq

News Update: Eric Enge of Stone Temple Consulting was honored as Search Engine Marketer of the year

News Update: After livestreaming high-interest events, Twitter is making a comeback, but will it’s growth be sustainable?

News Update: Miranda Kerr was photographed wearing the the yet-to-be-announced Snapchat Spectacles

Why Facebook’s video metrics scandal isn’t all that scandalous

Why you won’t find the the most important metrics on Facebook at all How video helps you decrease your sales time and increase sales

By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “Controversy.”

Quite simply, the issue revolves around whether or not Facebook counts video impressions that have a watch-time of 3 seconds or less. They’ve done it both ways, but of course, they can’t make everyone happy.

So what’s the big deal?

Excluding watch-times that are less than 3 seconds makes sense, because of Facebook videos autoplay in a user’s newsfeed. But excluding impressions under 3 seconds also makes the Average Watch Time metric appear inflated, meaning that it looked like people were watching videos longer than they actually were.

After some complaints from video marketers who wanted more accuracy from their Average Watch Time, Facebook added back the 0-3 second views, causing Average Watch Time to drop dramatically, hence the media firestorm.

But the truth is, the statistics are all relative, and the number of views and the average watch time don’t matter all that much…

So, if you want to gain better insight on what’s going on with Facebook’s video metrics and you’d like to learn how to really measure your video’s success, you won’t want to miss this episode.

In This Episode, You’ll Learn:

News Update: Aspen Skiing Company is continuing their video marketing efforts for a 3rd winter, and this time Mind, Body, and Spirit will be the central theme of this campaign

News Update: A poll by The Relevancy and SmartSend uncovered that email marketing campaigns generate up to 40% more revenue than those that don’t

News Update: Find out why the Pentagon gave a British PR firm over half a billion dollars to run a top secret propaganda video campaign in Iraq

News Update: Eric Enge of Stone Temple Consulting was honored as Search Engine Marketer of the year

News Update: After livestreaming high-interest events, Twitter is making a comeback, but will it’s growth be sustainable?

News Update: Miranda Kerr was photographed wearing the the yet-to-be-announced Snapchat Spectacles

Why Facebook’s video metrics scandal isn’t all that scandalous

Why you won’t find the the most important metrics on Facebook at all

How video helps you decrease your sales time and increase sales

If you don’t know what you’re doing, video can feel downright intimidating.

What if you finally invest in a video and no one watches?

Even if you understand how valuable video can be to your sales and marketing efforts, it can be hard to integrate into your process when you’re just getting started.

Fortunately, it’s pretty easy.

Once you’ve identified a few key elements in your current sales and marketing process, you’ll start seeing results from your videos in no time!

So if you’re ready to take the first step toward creating videos for your business, you definitely won’t want to miss this episode! 

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

Facebook and Twitter both believe that the future of digital content will heavily rely on video.

Why?

Because that’s what ALL the data shows.

Yet, some marketers still make the argument that their target customers aren’t interested in video.

For example, many point out that they have an “older demographic,” implying that older people prefer reading to watching video. This is a false assumption.

The reality is, we’re not all that different from one another. The data is clear: when you have access to the online behavior patterns of ⅓ of the world’s population — and they’re favoring video across the board — then you can bet that the other 5 billion other people also prefer watching a video to reading text.

Just because they’re not on Twitter, Facebook, or YouTube doesn’t mean that they’re completely unlike the rest of us. Our brains are all wired in surprisingly similar ways, so no matter how unique or unusual you think your target customer is, chances are they still like watching videos.

Still not convinced? Give this episode a listen!

Being authentic is intimidating, especially when you have people looking up to you.

And for those of us leading a business, it doesn’t exactly come second-nature.

What if you share something really personal that isn’t received well?

What if your audience perceives your story as a weakness?

Who would want to do business with someone that’s vulnerable?

Well, you’d be surprised.

I’ll be the first to admit that being vulnerable with your audience is difficult.

But if you really want to take your business or brand to the next level, authenticity is a must.

The truth is, people want to do business with those that they’ve built relationships with.

And healthy relationships are built on openness and honesty.

Think about it: Wouldn’t you want to buy from someone that you care about? Doesn’t it feel better when you shop with a company that has similar values?

But in today’s global market, making a personal, face-to-face connection isn’t always an option.

So to build a relationship remotely, you have to be willing to open up wherever your target audience is.

Often that means sharing your story online, through video.

In this episode, I’ll tell you about the biggest obstacle I’ve had to overcome to get where I am today, and why video is one of the best ways to open up and be authentic with your audience.  

Seriously, you won’t want to miss this one.

Your videos are only as good as your strategy.

That’s why we work tirelessly to make sure our clients not only have stellar videos, but also a seamless plan of attack.

Just this week, I met with a number of WireBuzz clients in the Bay Area, to make sure they were making the most of their video assets.

What I got in return were happy customers and a reminder about the importance of a custom-tailored video marketing strategy.

To make sure you understand why strategy is just as important as the video, I’ll share a few examples of how we’ve used custom strategies to help our clients’ businesses grow in this episode of Video Marketing Mastery.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping me out!

Here’s a secret:

Not all video producers are created equal.

You may not realize this, but video production companies and video marketing agencies offer two very different services.

Most video production companies are in the industry to win an academy award.

They want to make something cinematic and creative, even if it doesn’t make sense in an online context.

While this approach is perfectly fine for a movie theater, it doesn’t work well online, or even on TV anymore (thanks to TiVo).

So unless you have an expert digital marketer on your team that can design a great strategy and knows what to do with your final video, you can’t expect a production company to create a video that will advance your marketing or sales strategy.

It’s just not what they do.

And unfortunately, many businesses don’t realize that there’s a choice.

In fact, I frequently follow up with clients who chose to work with a production company, because I know that 9 out of 10 times, they’re going to need us to fix it.

Now, they’re spending even more money trying to recover their investment, because they didn’t get it done right the first time.  

Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

When it comes to content, video is in a league of its own.

It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It speeds up the learning process in an enjoyable way.

But did you know it also makes your business’s expertise scalable? Video can jumpstart your company’s relationship with prospects long before you ever call, email, or meet in-person.

And with certain video players, you can gather valuable data about your viewer’s interests and needs more efficiently than other content formats.

But don’t take our word for it...

In this episode, I interview Dan Tyre, HubSpot’s Director of Sales, about how video can propel your sales results to the next level. Find out why video is a game-changer when it comes to connecting with your potential buyers in this episode of Video Marketing Mastery!