Getting in front of a camera is intimidating, especially if you don’t do it regularly.

People worry about all kinds of things when they’re on-camera, even the pros:

What if you forget your lines?

What if there’s something stuck in your teeth?

What if you look as uncomfortable as you feel?

Sorry to break it to you, but your suspicions were right — Not everyone was born to be a star.

But luckily, with a little practice, even the most camera-shy person can get over their camera-induced worries, and shine during their next video shoot.

To make sure your next production runs smoothly, I’ve compiled my 14 best tips for looking comfortable and confident on camera. From getting over your nerves to identifying the details that only the experts know to look for, I’ll tell you how to make your next on-screen presentation your best yet, even if it’s your first.

You won’t want to miss this episode!

Whether you realize it or not, you probably already know your company’s biggest advocates.

They might be your childhood friend, a connection you made at an event, the relative you haven’t talk to in years, an old co-worker. Really, it could be anyone on your Facebook friends list.

Think about it — these people know you, trust you, and are willing to listen to what you have to say. You’ve already built a relationship with them, so it won’t take much to convince them that your business has a lot to offer.

The only thing that’s missing is relevancy. Sure, you write status updates about work and share posts from your business’s Facebook page, but those things can quickly get buried in your friends’ and followers’ News Feed.

So how do you deliver information that will stay at very top, so that people will notice you and remember the value that your business provides?

Well, right now Facebook has a huge window of opportunity — Facebook Live.

While your Facebook event is live, your broadcast will appear front and center on your followers’ feed, making you and your business memorable. So the next time someone needs a product or service that your business provides, your friends will think of your live event and give you a referral.

But how do you know what kind of content will resonate with your followers, and when is the best time to host one?

In this episode, I'll answer all of these questions and shares how I use Facebook Live events to turn my friends and followers into my business's referral network.

Whether you realize it or not, you probably already know your company’s biggest advocates.

They might be your childhood friend, a connection you made at an event, the relative you haven’t talk to in years, an old co-worker. Really, it could be anyone on your Facebook friends list.

Think about it — these people know you, trust you, and are willing to listen to what you have to say. You’ve already built a relationship with them, so it won’t take much to convince them that your business has a lot to offer.

The only thing that’s missing is relevancy. Sure, you write status updates about work and share posts from your business’s Facebook page, but those things can quickly get buried in your friends’ and followers’ News Feed.

So how do you deliver information that will stay at very top, so that people will notice you and remember the value that your business provides?

Well, right now Facebook has a huge window of opportunity — Facebook Live.

While your Facebook event is live, your broadcast will appear front and center on your followers’ feed, making you and your business memorable. So the next time someone needs a product or service that your business provides, your friends will think of your live event and give you a referral.

But how do you know what kind of content will resonate with your followers, and when is the best time to host one?

In this episode, I'll answer all of these questions and shares how I use Facebook Live events to turn my friends and followers into my business's referral network.

Do you ever look at what’s trending on YouTube? If it’s not a video about breaking news, it’s probably a music video, or a new episode from a popular YouTube channel. 

Basically, people want to be entertained. And YouTube knows how to deliver.

So if your business is thinking about making videos for YouTube, you may be wondering how to get started and stand out. 

You should be making videos everyone wants to watch…right? 

As it turns out, broadcasting doesn’t work for most businesses on YouTube — even if you come up with a great idea for an entertaining YouTube video, that kind of content probably won’t get people to to buy. 

So what does work for businesses on YouTube? 

Narrowcasting, or focusing your content on the needs of your target customers. Instead of trying to reach everyone, niche down and be relentlessly helpful. 

While it may not net you millions of video views, this strategy works amazingly well for attracting buyers.  

Once you know what your target customers need, you’re in a much better position to create YouTube content that generates ROI.

Video is effective — 91% of companies already using video marketing agree.

Furthermore, 71% of marketers have plans to increase their video budget.  

And honestly, we’re not surprised.

We know that video maintains attention, increases memory recall, and builds trust with viewers. Video improves discoverability in Search, and major social media sites are now prioritizing video to keep users engaged.

So to marketers, making more room in the budget for video creation makes a lot of sense.

That being said, how can you use video in a way that will guarantee ROI?  

Sure, if you already have a large audience, you’ll see return, and pretty quickly at that.

But what if you’re a small business that can’t afford to waste resources?

In this episode, Todd speaks from the perspective of a small business owner. Sharing some of the significant lessons he’s learned while using video to grow his company, he’ll show you why video really is worth the investment.

If there’s one thing that prevents businesses from creating videos, it’s this:

Video is more expensive.

Maybe it even feels too expensive for your company to invest in right now.

Yes, video usually has a higher price tag than text or images. And there’s a lot that goes into a single production.

You have to hire a video crew and take time out of your busy day to get in front of the camera.

You need to figure out what topics you want to cover, and decide what types video content you need. You might even have to hire actors or find customers that are willing to give testimonials.

We understand that taking the plunge into video can be intimidating because of the cost (both time and money) associated with it.

But it doesn’t always have to be that way.

There are lots of ways to get more out of your video investment and produce videos at scale.

In this episode, Todd will share 9 cost-saving techniques for producing videos that fit your budget.

When was the last time you made a big purchase without doing your own research first?

People want the best, and they’re not going to take your word for it anymore.

Reading about products, looking up reviews, and checking out competitors are all a normal part of being a consumer today.

And that’s not all...

Don’t forget that people must first become aware of their problems or desires before they start researching. Only then can they make a decision.

These steps are all part of the Buyer’s Journey. And if you understand what your potential customers are going through, then you’re better equipped to make content that will quickly guide your customers through the buying process.

Not only does this method generate more ROI by helping you deliver your prospects the right content at the right time, but new tools like Wistia and HubSpot help businesses understand their prospect’s needs and behaviors like never before.

But even with these insights, you still need to make content that your prospects find valuable.

That’s why we brought in Jason Fair, WireBuzz’s Director of Content Development, to discuss the importance of making videos to complement the Buyer’s Journey.

Not only will we cover the basics, but we’re going to tell you exactly what types of video will help the buyer along the way.

This is an episode you won’t want to miss!

Let’s be honest…

Sometimes videos aren’t the right tool for the job. Sure, videos gets better results than text or images, but they also cost more and take more time to produce.

You don’t want to be that person who signed off on a video project, only to see paltry returns on the back end.

As a marketer, time and money are the two scarcest resources at your disposal, so you need you to be selective about when you use choose to create a video.

Fortunately, knowing when to use video is pretty simple — it all boils down to understanding the 4 big superpowers that give video an unfair advantage. By understanding these advantages, you can easily identify the situations that call for video...and those that don’t.

You definitely don’t want to miss this episode of Video Marketing Mastery!

Do you depend on conferences to generate leads and make connections in your industry?

If so, you know that the leads you develop at conferences are critical for increasing ROI.

But what about when it’s over—are you effectively nurturing your new contacts once they’ve gone home?

Converting your leads to customers depends on your post-conference tactics, so you should be putting as much work into your follow-up email campaign as you did your pre-conference strategy.

And what about everyone else in your industry that couldn’t attend?

Only a small percentage of your target customers will be at the conference with you. The rest are wondering what it would have been like to be a part of the action.

Video can enhance your business’s conference strategy every step of the way.

In this episode of Video Marketing Mastery, I’ll show you how to use the power of video to attract leads, increase ROI, and even save some money at your next conference!

A lot of people jump into video projects with a trial-and-error mentality. Just because you think you’ll be able to fix it in post-production, doesn’t mean you should. When you do this, you are risking the quality of your video and sacrificing ROI.

Video is a big investment, so you should be considering ways to ensure a successful production before you dive into production. The last thing you want on your hands is a video that isn’t performing.

Unfortunately, there isn’t a single, surefire formula to make a video that will flourish with your audience. Instead, there are several steps you can take before you begin production that can greatly reduce risk and pretty much guarantee ROI.

So how can you be sure that the video you make today will work for you, attracting and converting customers? Marcus Krieg, our Director of Strategy, will tell you what you should do to create a successful video that will maximize your returns.  

Tune into this episode to learn the 3 steps to take that will guarantee your video generates positive ROI.