In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies brings its employee value proposition (EVP) to life.

Danielle shares how Canva’s EVP was co-created with cross-functional teams, why the company is embedding it across every employee touchpoint, and how employer branding at Canva is evolving into ambassador initiatives and global hiring markets.

Whether you’re a team of one or leading a global function, this episode is packed with insights you can apply to your own employer brand journey.

Key Topics: 
4:39 — What a founder-led environment means for employee experience.
6:59 — Operating across country markets and why a global design approach matters.
8:33 — Building a consistent thread across all markets to express the EVP.
8:56 — Keeping the EVP authentic and internally defined for new regions.
19:13 — Careers site hero statement and traffic context.
26:20 — A project-team lesson: don’t get stuck in external articulation at the expense of credibility.
32:26 — Cross-functional inputs shaping the PVP 
32:48 — The “red thread”: weaving EVP through cultural touchpoints and significant moments.
35:41 — Running talent brand as a team of one; saying no and prioritising.
41:32 — The Canva Ambassador Program and enabling employees to share their experiences.
45:50 — Proudest achievement: launching a fully custom careers website.
47:13 — Closing and thanks.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of Impact at Work, David Macciocca and Jo Vohland sit down with Karyn McShane, Talent Attraction & Mobility Manager at Australia Post.

Karyn shares how she leads one of Australia’s largest seasonal hiring programs, scaling to more than 3,700 hires during the Christmas peak, while continuously improving processes, relationships and outcomes. From redesigning internal systems to building trust with hiring leaders, Karyn reflects on how real operational impact often begins from within.

She also unpacks how Australia Post is evolving its early careers and internal mobility strategy to better engage future talent. If you're leading high-volume recruitment, navigating change or influencing from inside the system, this episode offers practical ideas and real-world perspective.

Key Topics:
01:30 – Karyn’s national scope and team structure
03:50 – Leading Australia Post’s Christmas peak campaign
06:15 – Why process and planning matter more than volume
08:55 – Staying energised and avoiding burnout
11:40 – Communicating clearly and building business trust
14:36 – Career pivots and finding your zone
16:45 – Gratitude and the value of team connection
18:05 – Rebuilding early careers and graduate visibility
20:25 – Creating clarity in uncertain times
22:45 – Moving into an advisory leadership mindset
24:00 – Lessons in resilience and impact over time

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Amy Schultz, VP of Market Development & Operations – RPO, ANZ at Korn Ferry.

Amy draws on more than 25 years of experience across agency, in-house, tech and now RPO to explore what meaningful leadership looks like in a time of rapid transformation. From the evolution of AI to shifting expectations on talent teams, she shares how today’s leaders can create impact by leading with curiosity, clarity and care.

This conversation is full of timely insights for anyone navigating change, building culture or evolving their leadership style in a modern world of work.

Key Topics:
01:35 – Amy’s career path across agency, in-house and RPO
04:30 – Rethinking how we work in the age of AI
07:35 – How language shapes leadership culture
10:35 – Leading differently in a post-pandemic world
12:05 – Redefining what success looks like for teams
16:30 – Rethinking contingent and flexible work
20:00 – Embedding curiosity and vulnerability into culture
27:10 – Mentoring the next generation of talent leaders
30:00 – Why storytelling matters more than ever
36:20 – What leadership looks like now

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of Impact at Work, David Macciocca and Jo Vohland chat with Marrin-Boyd Andrews, Founder and Director of ProPrompt.

From building global sourcing strategies to launching his own AI-powered productivity tool, Marrin shares what it takes to create practical impact inside complex businesses. He unpacks the journey of building ProPrompt, a generative AI prompt library designed to help teams across functions engage with AI more effectively, and without the learning curve.

This episode explores the intersection of innovation and recruiting, and why sourcing leaders are perfectly placed to drive smarter, tech-enabled change.

Key Topics:
01:30 – Introducing Marrin-Boyd and the concept behind ProPrompt
04:10 – What problem ProPrompt solves and how it works
06:30 – Sourcing's unique role in driving AI adoption
09:10 – Making prompt libraries accessible across functions
11:40 – Balancing innovation with stakeholder education
14:15 – Why AI agents will be an amazing tool for everyone
17:30 – Human touch points in hiring and repetitive pain points
20:05 – Extracting value from AI to help build a foundation
23:10 – Why sourcing professionals are built for this kind of innovation
27:00 – Moving from experimentation to everyday enablement
30:45 – Keeping product development grounded in real problems
34:10 – The future of talent teams and AI-powered tools
37:45 – Final reflections and advice for change agents

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Athanasia Corso, Head of Talent at Insurance House.

Athanasia brings a refreshingly grounded perspective to what it means to create impact in a constantly changing talent landscape. She shares how to stay anchored in your value, why TA leaders need to reconnect with their commercial mindset, and how to lead when your seat at the table isn’t guaranteed.

From navigating change to protecting your energy, this conversation is full of practical advice for any recruiter, TA leader or HR professional feeling stuck or sidelined.

Key Topics:
01:25 – Introducing Athanasia and her work at Insurance House
03:10 – Staying grounded when the landscape keeps shifting
05:30 – Reconnecting with your commercial mindset
08:20 – Taking charge of your own career 
11:00 – What to do when your influence fades
13:50 – Why generosity and curiosity are so important
16:45 – Bringing talent into commercial outcomes
20:15 – Industry-wide strategic thinking and scalability
23:30 – Managing change without losing clarity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Alastair Schirmer, Global Head of Digital Innovation at Randstad Enterprise, about how AI is reshaping the talent landscape and what leaders need to do now to keep up.

Alastair explains that AI is not just about new tools. It is about readiness. He shares how global organisations are adapting to change, where adoption is stalling, and what it takes to prepare teams for success. From ethical frameworks to operational workflows, this episode offers practical insights on how to turn AI curiosity into meaningful progress.

If you have ever asked “Where do we even begin with AI?”, this conversation is for you.

Key Topics:
04:10 – What AI readiness really looks like in talent organisations
09:45 – The gap between AI awareness and real adoption
13:20 – Lessons from companies that are embedding AI successfully
17:05 – How governance and ethics shape sustainable innovation
24:30 – Culture, data, and the influence of big tech
29:05 – Structuring talent teams for the AI-powered future
31:55 – The role of AI in improving attraction and development
39:00 – Introducing AI assistants without overwhelming people
42:00 – Examples of automation across global talent programs
49:35 – Getting the basics right before layering in AI
58:35 – Why hype must give way to operational maturity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In the premiere episode of Impact at Work, David Macciocca and Jo Vohland sit down with Eva Brookes - Strengths Practitioner, to explore what real impact in the workplace looks like.

Eva brings a unique perspective from her experience as a senior global talent leader and a certified strengths practitioner. She explains that impact is not just about output or scale. It's about alignment. When people understand their strengths, they perform better, feel more fulfilled, and stay energised in their roles.

This episode explores how strengths-based leadership can transform teams, support inclusion, and prevent burnout. Eva shares how impact starts with self-awareness and becomes truly meaningful when it's personal, sustainable, and shared.

Key Topics:
01:22 – Meet Eva Brookes and her approach to making impact
03:30 – Why strengths are central to meaningful work
06:10 – What energises us vs. what drains us at work
08:45 – How leaders can use strengths to drive inclusion and performance
11:00 – Career advice for talent professionals navigating change
14:20 – Building teams that complement each other’s strengths
16:40 – Why self-awareness matters more than ever
18:55 – Final thoughts on making impact sustainable

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield sit down with Natalie Gibbons, Graduate Programs Manager at Westpac.

Natalie shares how she’s built influence and earned trust within one of Australia’s biggest banks, ultimately securing a seat at the table where real change happens. From transforming graduate experiences to shaping strategic workforce decisions, she walks us through what it takes to go beyond “just running the grad program.”

Whether you’re new to early careers or stepping into leadership, this episode is packed with insights on career growth, advocacy, and impact.

Key Topics:
02:15 – Natalie’s role and scope of Westpac’s national grad program
06:00 – Building trust and earning a seat at the table
10:10 – Why it’s important for grad leaders to own the full lifecycle
13:50 – Tailoring programs to meet both business and candidate needs
17:05 – Collaborating across departments to lift early careers visibility
21:40 – Advice for building internal credibility and buy-in
26:30 – Westpac’s shift toward future-skills-based hiring
30:00 – Supporting grads beyond onboarding: growth and retention
34:45 – Natalie’s take on the evolving role of grad leaders
37:10 – Final thoughts and advice for early talent professionals

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod Graduate Recruitment Series, David Macciocca and Steven Nield speak with Kelly Pfeffer, Graduate Talent Lead at Suncorp.

Kelly shares what it really takes to build long-term momentum in graduate hiring — from managing 10,000+ applications to supporting hiring leaders and earning trust with candidates. She explains why grad recruitment can’t be rushed, how to help leaders hire for potential (not just experience), and where technology and automation can free up time for the moments that matter.

If you’re playing the long game in early careers, this episode is full of smart, sustainable advice.

Key Topics Include:  
02:35 – Overview of Suncorp’s graduate and intern programs  
07:30 – Why grad recruiters are both competitive and deeply connected  
13:00 – Setting expectations early in the candidate journey  
19:00 – Supporting hiring leaders to hire for potential, not experience  
24:55 – A shift in mindset: grads taking ownership of their development
27:00 – From CVs to capabilities: shifting how we assess grads  
29:30 – Advice for early talent teams starting out   
34:24 – Building momentum: why grad hiring takes time  
38:42 – The future role of a grad recruiter  
42:20 – Let tech handle the volume, so you can focus on people  
45:00 – Common challenges and the future of early careers  
47:30 – Final reflections and closing thanks

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode, host Megan Alexander sits down with Emma Lang, the APAC Employer Brand and Recruitment Marketing Lead at Haleon.

Emma shares how her team embraced VideoMyJob to scale branded video content across the organisation, build trust with talent, and turn employees into powerful brand advocates.

Emma and her team didn’t just adopt video content for the sake of trendiness—they set clear objectives to drive meaningful outcomes, and this episode is packed with ket takeaways for anyone looking to build or evolve their employer brand.

• [00:00:00] - Introduction and Welcome
• [00:02:25] - Emma’s Role at Haleon and Overview of the Team
• [00:06:15] - Previous Challenges in Employee Story Content
• [00:08:12] - Key Goals During the VideoMyJob Pilot
• [00:11:00] - Adoption and Implementation Experience
• [00:16:30] - Impact and Engagement Metrics Post-Integration
• [00:30:15] - Closing Thoughts and Future Aspirations

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!