VideoMy Pod

How can you make your employer brand resonate with graduates? David Macciocca chats with Steven Nield from GHD about the power of authentic employee storytelling in graduate attraction. Hear how the VMJ Activator Program (a fast-paced video content initiative designed to boost engagement with prospective candidates) helped GHD drive engagement and redefine the way they connect with future talent. 

Key Takeaways:

• Launching the Activator Program at GHD
• Targeted comms that boost graduate participation
• Coaching and structuring authentic content
• Rewarding internal champions of the initiative
• Social media reach and visibility
• Why authenticity drives stronger candidate fit

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

What does it take to retain top graduate talent in hyper-growth environments? In this episode, David Macciocca and Steven Nield sit down with Greg Thom from Airwallex to discuss building scalable, values-aligned graduate programs that go beyond the basics. Greg shares practical strategies from one of Australia’s most innovative fintechs.

Highlights Include:

• Apprenticeships as a path into early careers
• Scaling graduate and intern programs
• Hiring manager enablement and accountability
• Transparency as a recruitment advantage
• Why interns should work on real business problems
• Culture, energy, and graduate impact at scale

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In the kickoff episode of the VMJPod Graduate Series, David Macciocca (VMJ) and Steve Nield (GHD) speak with Kristy Abbott, Product Owner for Career Programs at ANZ, about how the bank is reshaping its graduate recruitment strategy by removing degree and resume requirements. Discover how ANZ's inclusive, skill-focused hiring model is setting new standards in early talent acquisition.

Key Topics Covered:

• ANZ’s bold shift to degree-agnostic hiring
• Scaling applications from 5,000 to 11,000
• Eliminating CVs to reduce bias and improve diversity
• Structured assessments with gamification and video
• First Nations recruitment and inclusion strategies
• Graduate development pathways and career mobility
• Retention insights and continuous improvement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

When your EVP no longer reflects your culture, it’s time for a reset. In this episode, Alexia Ellmers, Talent and Employer Brand Manager at Go1, shares how she led a company-wide EVP refresh—one powered by deep employee insight and grounded in authenticity. From hosting global focus groups to creating short-form video stories, Alexia walks us through a transparent, people-first approach to building an EVP that truly resonates with both employees and candidates.

What you’ll learn:
- How Go1 rebuilt their EVP using input from 70 top performers across four continents
- The role of a digital culture book in creating transparency for candidates
- Why employee-generated video is key to scalable, authentic storytelling
- How to localise your EVP for different regions without losing your brand voice
- Tips for getting hiring managers and leaders truly bought in to EVP activation

Perfect for:
Employer branding leads, talent acquisition teams, and comms professionals looking to elevate their EVP and scale employee storytelling globally.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod, host Megan Alexander has an engaging conversation with Shani Jarvis (General Manager of People & Culture) from Anglicare WA. She shares her organisation's transformative journey with VideoMyJob's pilot program. 

Discover how VideoMyJob empowered Anglicare WA to showcase their authentic employee experiences and bring their Employee Value Proposition (EVP) to life.

00:01:25 - The need for a revitalised EVP and employee storytelling
00:05:56 - Challenges in creating employee content before VideoMyJob
00:11:16 - The VideoMyJob pilot program process and outcomes
00:15:49 - Empowering employees to share their stories
00:20:56 - Adoption challenges and creative solutions
00:26:43 - Early metrics and outcomes from using VideoMyJob
00:28:55 - Overall experience and recommendation

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

Key Takeaways:

• Aligning the EVP with company purpose, internal culture and business strategy
• The importance of engaging the right stakeholders from the beginning and using language that resonates
• Capturing authentic employee stories that connect with people inside and outside the organisation
• Leveraging multiple channels and formats for maximum, long-lasting impact
• Measuring success through continuous employee engagement and communication metrics

Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod, host Megan Alexander has Poncho Rivera-Pavon (a senior consultant in the employer branding team at Deloitte Australia), back for a follow-up on how they’re boosting their graduate engagement through authentic employee stories.

Last time, we explored how Deloitte joined VideoMyJob's Pilot Program to create 102 branded employee videos in just 4 days, giving graduates an inside look at company culture, mentorship, and more. 

This time, Poncho is sharing the impact those videos had on graduate engagement, including how time spent on their GradConnection page doubled, and how the videos became key conversation starters in job interviews. 

We also talk about what’s next for Deloitte’s recruitment strategy, including repurposing content, capturing new stories, and continuously aligning their message with what graduates care about most.

Jump to Key Highlights:

00:00:02
Interview with Poncho Rivera-Pavon on their company or companies

00:00:27
Deloitte Pilot Program Follow-Up Conversation with Poncho Rivera-Pavon

00:01:17
Efficient Video Production Process with VideoMyJob

00:02:42
Efficient Video Processing for Recruitment Marketing

00:04:08
Impact of Employee Stories on Recruitment Efforts

00:05:42
Graduates Interested in Employee Stories at Deloitte

00:07:30
Success in Engaging Graduate Audience through Video Content

00:08:49
Discussion on Marketing Success Metrics

00:11:04
Using Video Content to Enhance Employee Engagement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob. 

They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling 

Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values 
 
Key Discussion Points:

- How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49) 

- Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11) 

- Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06) 

- Campaigns feature to easily manage and track video content at scale (00:25:59) 

- AI auto-editing to instantly apply branding with no editing required (00:32:46) 

- Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04) 

- Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47) 

- Case study: How Halion activates employee stories on LinkedIn (00:39:35)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this Podcast episode published on the VMJPod, Hung Lee (Editor and Community builder at Recruiting Brainfood), and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention, and why VideoMyJob is the optimal platform for large-scale, high-volume Talent Attraction.

Key topics covered include consumer shifts towards video, challenges companies face with video, best practices on video strategy, and a demo of VideoMyJob's product.

Key Discussion Points:

(00:00 - 00:02) - Shifts in media consumption habits towards online video 

(00:02 - 00:05) - Challenges employers face with using recruitment video 

(00:14 - 00:18) - Integrating video content strategy with candidate psychology and journeys 

(00:05 - 00:07) - Leveraging employee stories and perspectives for trust and authenticity 

(00:30 - 00:33) - Enabling recruiters and employees to create quality video at scale 

(00:31 - 00:52) - Demo of VideoMyJob's workflow for video campaigns and asset management 

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod, host Megan Alexander interviews Poncho Rivera-Pavon, a senior consultant in the employee branding team at Deloitte Australia. 

Poncho discusses how Deloitte is revolutionizing their graduate recruitment marketing strategy using video testimonials. He shares details on how his team implemented VideoMyJob to efficiently gather 102 authentic employee stories from graduates across Australia in just 4 days. Plus how they plan to use this video content to boost engagement on graduate job sites

Jump to Key Highlights:

(00:01:09) - Deloitte hires over 3,000 graduates per year, so creating recruiting content at scale is challenging 

(00:01:58) - Previously relied on internal creative teams, which meant post-production took a long time 

(00:03:29) - Briefed graduates across Australia on how to use VideoMyJob self-serve platform 

(00:04:11) - Graduates filmed video responses to questions from the comfort of their own home 

(00:05:41) - Entire project done in 4 days; would have taken over a month without VideoMyJob 

(00:07:19) - VideoMyJob auto AI editing feature meant 0 editing required 

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!