VideoMy Pod

In this episode of the VMJPod, host Megan Alexander interviews Jamie Holder, the Head of Talent Acquisition at MUFG Retirement Solutions (formerly Link Group) about how they have implemented video and the VideoMyJob platform into their talent strategy. 

Listeners can expect to learn about MUFG Retirement Solution's journey with video, the business case Jamie developed to get executive support, and key lessons and next steps for leveraging video across the employee lifecycle.

Jump to Key Highlights:

(00:00:57) - Prior to VideoMyJob, MUFG Retirement Solutions had limited use of employee perspectives with only a few static employee quotes on their career site 

(00:04:34) - Jamie made the business case for VideoMyJob by showing the cost savings compared to using an agency as well as how video could be used across the employee lifecycle like onboarding and training 

(00:12:18) - Getting time in employees' calendars was the main adoption challenge rather than willingness to participate 

(00:13:53) - Having an existing EVP project made it easier for Jamie to develop content frameworks aligned to what employees valued 

(00:16:39) - Next steps are embedding video for internal mobility and career pathways as well as further integrating video into their candidate engagement process 

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod, host Megan Alexander interviews Allegra Di Norcia, the Talent Acquisition Analyst at Skout Solutions.

Skout Solutions is a joint venture between Ventia and Randstad focused on recruitment for Ventia.

Allegra shares insights into how Skout Solutions has leveraged VideoMyJob to improve their employer brand, engagement, and reach. Listeners can expect to learn about the benefits and challenges of using video in talent acquisition, as well as tips for creating great recruitment videos.

Jump to Key Highlights:

(00:01:38) - On their previous recruitment marketing tactics of using mainly static images and text

(00:03:41) - On their strategic goals for VideoMyJob

(00:05:03) - On the key benefits seen from using VideoMyJob

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod, host Megan Alexander interviews Angela Goldman and Nicole Keating who lead the Talent Team at Greencross, a large veterinary network. 

They discuss Greencross's journey adopting video into their recruitment marketing strategy over the past year using VideoMyJob. 

Jump to key highlights;

- Why Grain Cross started using VideoMyJob: to showcase their culture and work environments in an authentic way to candidates at all levels, from clinics to specialty hospitals (00:46)

- Benefits seen: Increased employer brand awareness, significant cost savings over agencies, improved candidate engagement (03:21)

- Getting non-camera-friendly employees on video still a challenge, but leading by example and showing more peer videos helps (07:19, 07:29)

- Success = More content volume and diversity, complete branded StoryFeed, expanding to specialty hospitals (11:17)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

In this episode of the VMJPod, Brittany Anderson interviews Brie Mason, the founder of Employer Brand Mason, on activating an employee value proposition (EVP) through an organisation's career site. They explore the critical role a content-rich career site plays in conveying your EVP and share best practices for optimising it to boost candidate conversion.

Jump to key highlights:

- The career site serves as the "storefront" for showcasing your employer brand and EVP to candidates (00:02:07).
- Many companies have insufficient quality and depth of content on their career sites to effectively communicate their EVP (00:06:58).
- Real employee stories and perspectives add credibility and help candidates envision life at your company (00:12:29). Go "deep" on each aspect of your EVP with detailed content (00:13:39).
- Measure and understand where high candidate drop-off rates are occurring in your site's application process (00:25:40). Use this to optimise site experience.
- Conversion rate = # of applications generated from your site / total site visitors. This conversion rate is often surprisingly low (00:26:34).
- Employee advocacy, especially through video testimonials, is the #1 way to build an employer brand (00:16:52).

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If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program. 

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that! 

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

Stephanie Robertson from Medibank discusses the reasons they brought VideoMyJob in to help ramp up their employer brand and talent attraction efforts and revolutionise their story telling ability with video.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

Remi Marcelin talks to Megan and Bo about how people2people use video to elevate the way they communicate their values and advertise roles through sharing their employee stories.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

Maggie Partsi joins Megan and Bo to talk about how she uses VideoMyJob to elevate the way Transurban shares their people stories within and beyond the company.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

We’re heading back over to the States for our next episode of #TalkingTalentLive, catching up with employer branding content guru, Rachel Kennedy.

Rachel believes when it comes to doing employer branding or recruitment marketing well, the equation is pretty simple: better content = better candidates.

It’s why after 10+ of leading high performing talent teams she set out to help organisations produce strategic and compelling content through her own firm, Southern Lighthouse. 

Today she works with world-leading employers producing career website copy, candidate comms, executive bios, LinkedIn branding and everything in between, helping companies put their best foot forward in their bid to attract top talent.

If you want to supercharge your content strategy with advice from someone who knows what makes candidates tick, this one’s for you.

Join us for a discussion that will cover:

👉 Making the shift towards a content-led mindset to attract quality talent.
👉 How to approach a content strategy, with or without a formalised EVP.
👉 The power of building personal brands to support and amplify advocacy.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that! 

Our next Talking Talent Live guest has been in the works for some time and we could not be more excited to finally welcome to the show one of employer branding’s most accomplished leaders – Alex Her.

Alex’s list of accomplishments is long enough to fill the show itself. As a Co-Founder of The EB Space, Alex fosters a global community whose goal is to help employer branding and recruitment marketing people around the world to connect and learn through great discussion, events and resources.

When he's not building a worldwide network, Alex is Head of Global Employer Brand at GoDaddy, a volunteer at the Talent Brand Alliance, and a contributor at the Employer Brandwagon – and that’s just from the first page of his LinkedIn profile…

With such a huge wealth of knowledge, insights and experience across employer branding, recruitment marketing and talent acquisition, it’s fair to say this is an episode you won’t want to miss.

In this discussion we'll cover:

👉 Why and how to commercialise the employer branding function to improve stability.
👉 Activation and content strategies to better engage and motivate passive candidates.
👉 Measuring and communicating outcomes that drive the TA lifecycle (not just impressions and clicks).

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-to's.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMy, we are so grateful when you do that!