Views from the north.

Views from the north.

By Robin BaranovBusiness
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Views from the north. episodes

  • What keeps me calm right now? A Volcanic Eruption in 1980...

    The Eruption of Mount Saint Helens in 1980, taught me the true meaning of "Keep Calm and Carry On" and now it is my turn to share this story with you so that you'll understand how to not panic.

    People kept asking me why I was so calm regarding #COVID-19, well this is not the first time I've seen the 'world end'.  There is Always a tomorrow, it will have its ups and downs that you need to  adapt to.

    You need to Accept the current situation and begin preparing for what is coming, By that I mean two things.

    1. The world will keep spinning and a new day is coming.
    2. The fallout of #COVID-19 is that the #social-distancing and #quarantines have already harmed the #economy.  But now is not the time to stop or ease off on building your dreams... it is the time to go full tilt building your dreams!!! 
    3. Want a Free coaching session for your Marketing? Click Here to schedule!

      Have any questions or just need to talk?


      14 min
    4. Your Environment and you!

      Are you a victim of your Environment or it's leader?

      Fact is your environment does have an impact on you,  but the good news is you can impact your environment deliberately!

      As I said in this Episode I truly would like your feedback on my thought of offering an online course.  This is your opportunity to weigh in and have A free course on the topic of your choice.

      Want a Free coaching session for your Marketing? Click Here to schedule!

      Best regards,

      18 min
    5. Passive income 101

      The Truth about passive income and one way to make it!

      While it is work, Passive income is something everyone should have in their side gigs.  

      One way I make mine is with Shutterstock.com selling stock photos, I have photos that are over one year old that continue to generate income for me!  I menton this not to brag but to let you know that there is still opportunity for you also!

      Want a Free coaching session for your Marketing? Click Here to schedule!

      Best regards,

      Robin Baranov 

      11 min
    6. The coming disruption of the education industry!

      Very little has changed about the education industry for hundreds of years, sure our classrooms now have computers and some classes aren’t taught anymore.  But nothing on the scale of what Amazon or Uber has done done to change their industries. 

      Enter zSpace.com and todays Guest, former Colorado Principal Gary Murphy. 

      "Content is king" as they say in the online marketing world, and zSpace listened! 

      You NEED to see what they have done to help Educate the next generation!  Seriously Go Look at their Website zSpace.com, it will blow your socks off!

      The real beauty in their approach is that is highly engaging to students and can demonstrate concepts in a way students can easily understand, while offering a cost effective alternative to some traditional subjects!

      If you want to contact a person on their staff Regional Manager David Elliott ([email protected]) has offered to receive/read your messages.

      If you want to talk with one of their distributors https://NWTechp.com will be happy to talk with you!

      You can connect with Gary on Linkedin @ https://www.linkedin.com/in/garyrmurphy/ 


      Want a Free coaching session for your Marketing? Click Here to schedule!


      Best regards,

      Robin Baranov

      30 min
    7. Content marketing 101

      Content marketing?

      What is it?

      Blogs, Podcasts, and Videos can all be used in Content marketing. The Idea behind this approach is to fill a destination website with material that is both attractive to people and a google search.

      What fills the site up is your "Content" and how it is written/recorded and how much Value is in it for your Ideal client/customer will make it attractive and drive traffic.

      This can be done in two styles, Short term high search volume for a narrow window of time... or Evergreen or long term value.  I suggest that you use both, but lean heavily on the evergreen if you want to build up a passive income and have a positive ROI. (return on investment)

      As always feel free to email me at [email protected] 


      21 min
    8. Different is Better, than Better.

      Are you worrying that your Marketing content is not A+ all the Time?

      Well you have Psychologists to thank for the "different is better" quote that will make your life much easier.  

      Standing out can be as simple as being yourself!  

      In a now famous test, Psychologists made people look thru a stack of photos (Yes we are talking printed photos.. #OldSchool) To see if the quality of photo made the image memorable or if Different was a better memory trigger.  I am betting you can Figure out which one won... (hint it's in the title)

      So save the content stress for later and be different!


      Best regards,

      Robin Baranov 

      6 min
    9. An Inch Wide and A Mile Deep...

      Why should you go an "inch wide and a mile deep" with your message and why you should focus on just one message at a time.

      Charity Firefighter Ryan McMullan's Linkedin Profile -Help an Alaskan Child Fight a Rare Brain Cancer ArcticFirefighter.com #ArcticFirefighterFightsCancer #TowerClimb 

      Free Resource Mentioned in the show Sunny Lenarduzzi's  content calendar template (not an affiliate link)


      Thank you for Listening!

      Robin Baranov

      19 min
    10. Why Emotion is needed in Marketing.

      What's emotion got to do with marketing?

      EVERYTHING! 

      It starts with the basis for all business... Humans! 

      Humans are first and foremost emotional beings, our brains are powerful... but without emotions we literally won't remember anything and being memorable is the only way to get noticed and grow our businesses. 

      To use this we NEED to know...

      1. Who our customers are.
      2. What their needs and pain-points are.
      3. What Emotion do we want them to remember us with.
      4. And last but not least, how we want them to feel once they've tried our product or service!
      5. As always I would love to hear from you!

        13 min
      6. The misconception of Social media Advertising

        Brands often miss the mark by not understanding that Social media is not about running Ads, it's about socializing! 

        This simple concept raises their cost and annoys the very customers they seek to gain... so if you are thinking about running an add for the first time then stop and think.

        1. Does it add to or create a conversation?
        2. Does it entertain?
        3. Does the ad itself provide a value other than awareness of your brand?
        4. As always I'd love to hear from you so please use my email address!

          7 min

        About Views from the north.

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        For the Entrepreneurs, the Hustlers, the Rise and Grind devotees!