Vinay Vimarsh

What happens when a 500 crore legacy business collapses overnight?In this powerful episode, Shaurya Shah shares how he went from being a professional golfer to becoming the “war-time general” who helped rebuild Richfeel during its darkest phase.From bank collapse and factory fire to insolvency and clinic shutdowns, this is a real story of survival powered by e-commerce thinking, profitability-first decisions, and data-driven product strategy.Instead of chasing vanity growth, Shaurya focused on:• One profitable product strategy• Amazon listing optimization over ad burn• Micro-influencer led traffic• In-house manufacturing control• Bootstrap scaling without VC moneyThe result? From near bankruptcy to selling 2 lakh soaps per month.This episode is a must-watch for: Founders, D2C operators, e-commerce marketers, and anyone building a profitable brand without burning cash.

What does it take to build a pioneering brand… lose almost everything… and still rise again?

In this deeply honest conversation, we sit down with Dr. Apoorva Shah, India’s first trichologist and the founder of Richfeel. From starting with a simple hair tonic idea in college to building a ₹450 crore brand — and then facing financial collapse, a bank crisis, COVID, and a factory fire — this is not just a business story. It’s a masterclass in resilience, reinvention, and disciplined entrepreneurship.

Dr. Shah shares the science behind hair care, the truth about over-leveraging in business, and how employee loyalty and family support helped rebuild Richfeel from the ground up.

This episode is not motivation — it’s a reality check for founders, professionals, and anyone navigating uncertainty.

In this powerful episode, we sit down with Sanskhar Sanghavi, former India U-17 goalkeeper turned marketing entrepreneur at just 19. From playing professional football in Europe to building a fast-growing digital agency, Sanskhar shares raw lessons on discipline, branding, attention, and what it really takes to win in today’s business world.This conversation goes beyond marketing touching on risk-taking, identity, perception, founder-led branding, team culture, and the mindset required to build something meaningful at a young age.Whether you’re an entrepreneur, marketer, student, or aspiring founder, this episode is packed with real-world insights, bold opinions, and actionable lessons.

How do you actually start an e-commerce business — and what does no one tell you in the beginning?In this podcast, Utkarsh breaks down the fundamentals of building an e-commerce business from scratch. From choosing the right product and platform to understanding margins, payment cycles, ads, and common beginner mistakes — this conversation covers the real operational side of e-commerce.We discuss whether a marketplace or D2C model is better to start with, how much capital is realistically needed, how profits and losses work, and whether ads are mandatory to generate sales. Utkarsh also shares insights from his own journey, including early losses and what they taught him about running a sustainable business.This episode is especially useful for beginners who are confused about product selection, pricing, logistics, RTO, sourcing, and whether it’s possible to manage e-commerce alongside a full-time job.A practical, experience-driven conversation for anyone serious about understanding how e-commerce really works in India.0:00 – Coming Up1:04 – Introduction2:25 – How to Start an E-commerce Business6:35 – Is GST Mandatory for E-commerce?7:41 – Should You Start with a Marketplace or D2C?8:48 – Minimum Budget Required: Is ₹50,000 Enough?11:52 – What Every Seller Should Focus on in the First 30 Days13:41 – Key Data Points to Consider During Product Selection17:18 – Should You Sell a Product with High Competition or Low Margins?18:03 – How to Calculate Profit and Loss in E-commerce20:45 – Payment Cycle Explained for a Single Order21:37 – Is It Possible to Sell Without Running Ads?24:57 – What Does “Manifest” Mean in E-commerce?25:54 – Which Platform Is Best for Selling Online?32:06 – What Is Next-Day Dispatch?34:57 – Where to Source Packaging Material38:57 – What Is RTO and Why Does It Happen?40:47 – How to Register on QCom42:06 – Does Being a Manufacturer Give an Advantage?46:23 – Common Mistakes Made by Beginners48:08 – Can You Do E-commerce Along with a Full-Time Job?50:44 – Is Loss Important in Business? (Utkarsh’s ₹5 Lakh Loss)57:14 – Utkarsh’s Drop Shipping Service59:57 – Outro#ecommerce #ecommerceforbeginners #StartEcommerce #onlinebusiness #ecommerceindia #sellingonline #businesspodcast #startupindia #Entrepreneurship #FromProductToProfitConnect with me on Instagram: https://www.instagram.com/vinay_vimarsh/His previous video link - How He Sells Bags Online & Making Money Through Meesho | E-Commerce Business Explained! :- https://youtu.be/MFNV6b1Ujk0Also Watch Our Other Podcasts👇Building a 1000 Cr FMCG Brand in India - Nilon’s | Dipak Sanghavi, MD and CEO of Nilon’s :- https://youtu.be/krhIUTVr9xw?si=3hZxtXXKTcn3S7-CHow 19 Year Old Guy Selling Bags And Making Money On Meesho & Flipkart? : https://youtu.be/4XvL8SmfXNQ?si=6ujb-fc0b4Wi8t-4बिना Marketing में ₹1 Spend किये T-Shirts बेच के कमाते हैं (₹5 Lakh/Month) : https://youtu.be/d1KgVLcvzh8Don't forget to like, share, and subscribe to the channel for more thought-provoking content!

India’s textile industry is often called the backbone of the economy but surviving in this industry today has become one of the toughest challenges.People often say inheriting a family business is easy.But sustaining that legacy, growing it, and evolving it for a new generationis an entirely different battle.In this episode, we are joined by Vinay Rathi,a third-generation entrepreneur who has transformed his traditional textile family businessfrom trading to manufacturing and is now building his own D2C brand, Salwat.This conversation goes beyond fabrics and fashion.It explores Legacy vs Innovation,Old School vs New School business thinking,wrong assumptions, tough decisions, the realities of India’s business ecosystem,and the truths of brand building that are rarely discussed openly.If you’re interested in business, manufacturing, family enterprises, or brand building,this episode is for you.🎙️ Please welcome Vinay Rathi on Vinay Vimarsh.⏱️ Timestamps00:00 – Teaser01:00 – Introduction02:00 – Legacy Business: Advantage or Burden?Being a 3rd-generation entrepreneur — advantage or pressure?06:40 – Work Life Balance Is a Myth in Real BusinessThe real truth behind work-life balance in business.14:45 – Wrong Assumptions That Hurt Your BusinessThe biggest assumptions that turned out to be wrong.21:25 – How Real Business Decisions Are MadeWhen tough decisions are needed — seniority or system?25:00 – Why India’s System Fails Small BusinessesHow India’s ecosystem impacts entrepreneurs.35:40 – What Big Brands Don’t Tell YouReal advantages and disadvantages of working with big brands.47:30 – From Trading to Manufacturing: What ChangesTransitioning from trading to stitching and factory setup.59:55 – Design Copy Culture & Fashion RealityOriginality, copying, and the truth of the fashion industry.1:28:10 – Why We Started Salwat (Brand Strategy)Why Salwat was launched and the shift from B2B to D2C.#indianbusinessnews #entrepreneurlife #businessstories #foundertalks #makeinindia #startuppodcast #brandjourney Connect with me on Instagram: https://www.instagram.com/vinay_vimarsh/Also Watch Our Other Podcasts👇Building a 1000 Cr FMCG Brand in India - Nilon’s | Dipak Sanghavi, MD and CEO of Nilon’s :- https://youtu.be/krhIUTVr9xw?si=3hZxtXXKTcn3S7-CHow 19 Year Old Guy Selling Bags And Making Money On Meesho & Flipkart? : https://youtu.be/4XvL8SmfXNQ?si=6ujb-fc0b4Wi8t-4बिना Marketing में ₹1 Spend किये T-Shirts बेच के कमाते हैं (₹5 Lakh/Month) : https://youtu.be/d1KgVLcvzh8Don't forget to like, share, and subscribe to the channel for more thought-provoking content!

Building a 1000 Cr FMCG Brand in India - Nilon’s | Dipak Sanghavi, MD and CEO of Nilon’sIn this episode of Vinay Vimarsh, we sit down with Dipak Sanghavi,MD and CEO of Nilon's, to delve into the incredible journey of building a ₹1000 Crore FMCG powerhouse in the competitive Indian market.Mr. Sanghavi shares invaluable insights and personal stories, including:The Nilon's Origin Story: Learn about the fascinating history behind the brand name.The Business Family Advantage: How growing up in a family business creates a unique "silent learning" environment, where strategic discussions naturally take place at the dinner table.The Turning Point: Discover the single biggest decision that acted as an inflection point, transforming the business from a long-stagnant ₹8 Crore revenue to a jump of ₹24 Crore in just one year.Scaling and Strategy: Hear about the massive growth that saw their sales in Maharashtra surge from a ₹10 Lakh to a ₹1 Crore monthly run rate within a year.Building Relationships: The importance of building strong relationships in the distribution network, exemplified by the 'Sadu Bhai' story, and the shift from loving the product to building a home in the customer's mind.Fact vs. Fiction: Dipak Sanghavi clarifies market rumors, specifically addressing common questions about FSSAI regulations and whether pumpkin is mixed into tomato ketchup/sauce.Entrepreneurial Focus: His philosophy on why companies must focus on being "something for everyone rather than everything for everyone" and the core challenges the business still works to optimize.

In this crucial and eye-opening interview, cyber-fraud expert Ajay sits down with Vinay Raghav to expose the alarming, multi-crore reality of modern online scams and how they operate.Ajay breaks down the biggest threats facing Indians today, from investment cons and fake job offers to sophisticated digital arrests, revealing the psychological tricks scammers use to trap their victims. He shares shocking real-life cases, including a ₹7 crore digital arrest scam involving the chairman of a major business group.Key Scams and Topics Exposed in This Video (with Timestamps):• The Psychological Scams: Ajay explains how scammers use fear to trick victims and addresses the major myth that victims don't want to report to the police.• The ₹7 Crore Digital Arrest: The expert shares a shocking, real-life case of a digital arrest scam targeting the chairman of the Verdhman Group.• The Task-Based Trap: Learn how seemingly harmless tasks like liking YouTube videos or posting fake hotel reviews quickly turn into extortion and threats.• The Three-Call Investment Scam: A deep dive into the sophisticated con where victims are convinced their case is being transferred to the Cyber Crime, ED (Enforcement Directorate), and Income Tax departments.• Work-From-Home Job Scams: Exposing the common fraudulent Captcha Scams and Data Entry Scams sought after by those looking to earn online.• The 'Accuracy' Extortion: How scammers exploit typing and data-entry jobs by later claiming a low accuracy rate and demanding money or threatening legal action.• The Importance of Reporting: Ajay stresses why reporting is vital to educate the government on new scam types and shares the current official statistic of 6,000 scams reported daily in India.

In this comprehensive podcast episode, we sit down with successful e-commerce expert and seller Sachin Rana for a complete, step-by-step guide on building a profitable online business, with a deep focus on the Meesho platform.If you've ever wondered how to turn online selling into a full-time income, this is the masterclass you need. Sachin shares proven strategies on product sourcing, cost management, and scaling your operation to compete with the biggest players.We Delve Into the Essentials:Foundation: Is GST mandatory for e-commerce sellers? How to complete the entire registration process on Meesho and the minimum investment required to start.Profit Strategy: The precise formula for calculating profit and loss and the art of winning product discovery that guarantees sales.Operational Excellence: Expert advice on handling difficult logistics, understanding the Meesho Manifest system, and dealing with courier issues when pickup isn't happening.Scaling Secrets: Tactics to increase orders without running ads, how to leverage Meesho's ad types, and critical strategies to reduce RTO (Return to Origin) and maximize earnings.Advanced Competition: How to successfully compete with manufacturers who have lower pricing power.Watch the full episode for a complete e-commerce education that will transform your selling journey!

In this special episode, we get straight to the point with visionary entrepreneur Rahul Sharma, asking him the questions everyone wants answers to. From his unfiltered thoughts on the "rat race" to a brutal honesty about the "worst product ever sold," this is a no-holds-barred conversation.We challenge Rahul on some of the biggest business myths—is there really a set formula for success? Does the "1% better" theory actually work? He also shares a low-investment business idea and his insights on the one department every founder must focus on.Beyond business, we tackle some of the most pressing questions facing our world. Rahul provides a clear perspective on the impact of Trump's tariffs on India, how China built its economic powerhouse, and a thought-provoking answer to why governments can't simply print more money to help people.This is a must-watch episode filled with candid advice for aspiring entrepreneurs and anyone curious about the future of business and the global economy.

Are MBAs still relevant in 2025? Why do Indian startups fail while scaling? How does Adidas fight counterfeits in India?In this podcast, we sit down with Nikhil Mahajan (Sr. Director, Digital Operations at Adidas & ISB alumnus) to decode:

• ROI of MBA in India and whether it’s worth the investment
• Biggest learnings from ISB MBA
• Career lessons from ZS Consulting to Adidas Leadership
• Covid challenges & pivoting from offline sales to digital growth
• Adidas brand strategy: balancing legacy & innovation
• Counterfeit problems in India & how global brands tackle them
• Why Indian startups fail at scale & key operational challenges
• Return scams in e-commerce & how Adidas handles them
• What small e-commerce businesses must do to grow
• Why Indian brands struggle to go global & what’s changing now
• India’s path to becoming a superpower & qualities young minds need