What's your personal brand? A personal brand is the modern-day equivalent to a calling card or an elevator pitch. And, if you can't answer the question in a few words, you're selling yourself and your professional and personal possibilities short.

Vince Thompson is the CEO of MELT, a sports marketing company. MELT is one of the largest independent sports and marketing agencies in the country.

Vince has represented companies like Coca-Cola for the last 20 years. And, he's guided companies through sponsorships at events like ESPN College GameDay, The Final Four and the Summer Olympics.

Vince's new book is called "Build Brand You."

On this "Dying to Ask":

Why Vince says developing a personal brand is a requirement to get ahead.

How to develop your personal brand and then put it out in the world.

And how Vince is keeping his creative streak fueled by giving back to others in the pandemic.