When actuaries talk about location data, most are still thinking in zip codes. Vinod Poomalai of TomTom joins Alicia Burke and Max Martinelli to challenge that mindset—and introduce a new world of map, traffic, and mobility data that’s reshaping pricing, claims, fraud, and more.

This is our first sponsored episode of Almost Nowhere, created in partnership with TomTom. You’ll hear how one in four cars on the road today is powered by TomTom data, and how that data is now being used by insurers to improve loss ratios, sharpen driver scores, and even influence public infrastructure. Vinod also shares why small and midsize carriers shouldn’t sit this wave out—and how to get started without getting overwhelmed.