Virtual Duality

By Cydelle StewartBusiness Entrepreneurship

Virtual Duality episodes

September 29, 2021017: Should VAs Pay For Training and Development?
This episode, Cydelle discusses a topic that comes up a lot in the online space and that is whether VAs should pay for training and development, or rely on free resources to create a sustainable business.
Being a Virtual Assistant is a dual role; you have to work on your business as well as in your business and there is a limit to how much you can develop without considerable investment.
As a VA, we are a business investment for our clients by default and so it is important to recognise that we need to invest in our own businesses too.
This episode will highlight and settle some of those online debates, and really get you thinking about what you can do for yourself and your business to get to the next level. Let’s dive in.
What you will learn in this episode:
How much you can grow your business with free training
The importance of dividing your time between working IN and ON your business
How investments vary between free training and paid training
How identifying goals and determining a direction can help you decide which resources are worth the investment
How a VA mentor can provide huge value to you and your growth
Like it? Please leave a comment, follow the pod, and share!
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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
17 min
September 22, 2021016: Turn your Passion into Profit with Clarity
This week, Cydelle is joined by a very good friend of hers, Natalie Freeman of 13 Rhythms.
Natalie, a Business Coach and Pricing Strategist, is a woman of wealth and knowledge. Her wide range of skills span across the areas of business advisor, trainer, mentor, and consultant with a background in enterprise and entrepreneurship.
In her mission of ending the curse of the expensive hobby, Natalie supports clients by helping them gain clarity on their business ventures to ensure their products and services are both viable and profitable.
This episode is packed full with gem after gem. Stop what you are doing and grab your preferred note taking tool. You do not want to miss this!
What you will learn in this episode:
Why Market Research is integral to attracting your ideal clients
The importance of confident self-representation in public spaces
Why value based pricing is the way forward for VAs
The benefits of operating as a business partner rather than a subordinate
Want to find out more about how you can turn your passion into profit? Grab a complimentary call by booking a spot in Natalie’s diary here
Connect with Natalie on IG @13rhythms or visit her Website
Like it? Please leave a comment, follow the pod, and share!
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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
46 min
September 15, 2021015: How Much Is Too Much?
This week, Cydelle explores more on the customer journey, referencing her experiences sourcing a VA for her own business.
Business owners often seek out additional support outside of regular business hours. At that point they go looking for you. Are you certain that these potential clients are going to be able to contact you, understand what it is that you do, or even find you at all?
From irrelevant information to oversharing and broken links to missing contact details, Cydelle walks us through some of the key gaps that can result in VAs leaking clients and ultimately, leaving money on the table. Have your to-do list or digital project management tool at the ready as we dig deeper into ensuring those fundamental tasks in our own businesses are in order, to show potential clients that we can in turn, manage theirs.
What you will learn in this episode:
Why you need to be crystal clear on your service offering and be sure that you’re clearly articulating them with potential clients
The importance of sharing how you can solve your ideal client’s problem, rather than your life story
How automation plays a role in ensuring you’re prepared for discovery calls, which can directly lead to getting clients booked and banked with ease
How to set expectations and boundaries with a client before you even virtually meet them
Like it? Please leave a comment, follow the pod, and share!
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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
25 min
September 08, 2021014: Protecting your Intellectual Property
This week, Cydelle welcomes a guest from across the pond.
Summer Burnely, an Attorney & Business Strategist, joins us to talk about how she helps entrepreneurs protect their brand assets through business planning and US trademark law.
Starting a business is time consuming with so many moving parts to consider. This episode really gives emerging and aspiring VAs food for thought on how to keep their brand and assets safe online, for both clients and themselves.
Now running her own virtual boutique law firm, Summer gives us the lowdown on what important steps VAs should take in order to protect their businesses. There are lots of gems here for sure!

What you will learn in this episode:
How having ideal clients can help you to grow your own knowledge
Why running your own business is more than just knowing the trade
The importance of a foundational blueprint with systemisation, for business growth
How realistic expectations can assist you in growing your business
Why the mindset of taking on any job just for money, can affect attracting your ideal clients

For a complimentary coffee and chat with Summer about the services that her boutique law firm can offer you, grab a spot in her diary here
Connect with Summer on IG @Burnleylaw or Facebook
Like it? Please leave a comment, follow the pod, and share!
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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
53 min
September 01, 2021013: 7 Steps to Attracting Your VA Clients
Welcome to Season 2 of Virtual Duality!

To kick-off our next series, Cydelle explores one of the most talked about topics in VA forums - client attraction.

People are often intently focused on digital marketing via social media, rather than exploring the journey - and it's just that, a journey. There are fundamental steps that need to take place because, let’s face it, clients won’t just fall out of the sky and into your lap!

Join Cydelle as she walks you through her 7 step process that will have you marketing to the right people, so you can attract those coveted ideal clients. Get comfy, we’re going in!
What you will learn in this episode:
How developing your brand and values will have you showing up for the right clients
Why a niche will increase your income
What to share in your marketing
How to use onboarding to solidify the client relationship
How to use recommendations to continue to grow your client base

Check out Cyd’s recommended book, Start with Why by Simon Sinek

Like it? Please leave a comment, follow the pod, and share!

Connect with Cydelle via IG @CydelleStewart or her website www.cydellestewart.com

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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.

Connect with us on IG @FromPAtoVADotCom
19 min
July 21, 2021012: Engaging Your Ideal Clients
This week, Cydelle is joined by Design Consultant, Kayleigh Hall of Hall Creative.

Kayleigh is a brand extraordinaire and works with clients to bring your brand and online presence to life, making you so visually irresistible that clients can’t help but want to engage with you.

Kayleigh is passionate about design being an integral part of brand development rather than the last step in the process, and in this episode she shares with us the science behind design.

What you will learn in this episode:
What should you be focusing on early in your business
Key considerations in creating DIY branding
How the natural evolution of your business can affect your branding
How your brand accentuates your business identity
What brand consistency is and how to achieve it

Connect with Kayleigh on IG @hallcreative, Facebook or via her Website

Like it? Please leave a comment, follow the pod, and share!

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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs) who want to excel, in these digital streets! Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
53 min
July 14, 2021011: 13 Tools VAs Need
011: 13 Tools VAs Need

This week, Cydelle dips into her favourite resources and shares with you, her recommended top 13 tools that every VA needs in their business. From graphic design to accounting, note-taking to email, Cydelle sheds some light on how you can take your business to the next level, right from the get-go!

Digital notebooks at the ready people, this one is going to have you slick, sexy and systemised by the end of the episode!
What you will learn in this episode:
The importance of perception and professional email address
How these tools will have you efficient, effective and streamlined
Why the right tool will save you time and money
How you can use tools to modify your pricing structure
Actionable tips to take away and implement

Check out our referral codes for Airtable, Canva, ConvertKit, and Hellosign
There may be affiliate links in these recommended tools which means ONiT! PR Limited may or may not receive a small gift for referring you. This may also benefit you, depending on the platform and does not cost you any thing additional. We only ever recommend tools that we or our clients use personally. Thank you.
Like it? Please leave a comment, follow the pod, and share!

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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit and join the waiting list to be notified of the forthcoming launch.

Connect with us on IG @VirtualDuality
30 min
July 07, 2021010: Brand Marketing - What VAs Need to Know
This week, Cydelle is joined by Brand Identity & Strategy Expert, Jae Gibbs.

Jae has 15 years of experience creating and building global FMCG and local independent brands. She enables brand averse changemakers to create a positive change, by helping clients define their unique brand.

Jae brings a wealth of knowledge to the podcast and is here to talk with Cydelle about why brand marketing is so important, and much more than just a logo and colour palette!
What you will learn in this episode:
How to identify your ideal client community for your unique brand
Why you should know what your ideal client needs before creating your visual brand assets
Why healthy relationships will increase your business sustainability
How clarity is confidence
How creating your brand is also an opportunity to shape your business

Connect with Jae on IG @empowering_purpose or via her website, www.empoweringpurpose.co.uk
Like it? Please leave a comment, follow the pod, and share!

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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs) who want to excel in these digital streets! Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
44 min
June 30, 2021009: Why You Don't Need A VA Website
This week, Cydelle shares her controversial view on websites and why an emerging VA doesn’t need one.
This is a topic that is discussed at length in VA forums and online spaces but let’s be clear; a good website that will generate potential clients, takes a considerable investment and we’re not talking money. There is a lot of work that goes into building a website - it’s far more work than just choosing a logo and pretty colour palette.
Cydelle not only explores why you don’t need a website, but also what you can use instead to create yourself a digital home. Get ready to take plenty of notes on this one!

What you will learn in this episode:
Why a website is such a considerable investment
Why VAs do NOT need a CV or Resumé
How to create an effective digital presence
The pros and cons of available tools for creating a digital presence
What copy you should be sharing in your digital home
Like it? Please leave a comment, follow the pod, and share!

Connect with Cydelle on IG @CydelleStewart, Clubhouse, or her website www.cydellestewart.com

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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs) who want to excel in these digital streets! Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
24 min
June 23, 2021008: How To Ditch People Pleasing
This week, Cydelle is joined by Online Course Creator, Corinne Worsley.
Corinne, also a successful Speaker and Podcaster, explores how to ditch people pleasing and establish healthy boundaries, to build a joyful business that serves your wants and needs.
This episode is essential listening for those of us who get caught up with over people-pleasing, often to our detriment. Get ready to change the way you work.
What you will learn in this episode:
How past work experience can influence your current plans
How to shape your life and business based on the lifestyle you desire
Why corporate controls, restrictions and behaviours need to be unlearned to succeed in business
Why you need to choose discomfort over resentment
That boundaries are a healthy way to delight your clients

Check out Corinne’s free quiz to discover how much of a people pleaser you are, here
Listen to Corrine’s podcast episode about living in harmony with your cycle, here
Connect with Corinne on IG @corinneworsley, Clubhouse @corinneworsley, or Facebook
Like it? Please leave a comment, follow the pod, and share!
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Virtual Duality is brought to you by FromPAtoVA.com the Global Empowerment Hub from Cydelle Stewart, for Aspiring & Emerging Virtual Assistants (VAs). Visit. Download. Invest. Excel.
Connect with us on IG @FromPAtoVADotCom
44 min

About Virtual Duality

From the publisher's feed

Virtual Duality is the podcast for Aspiring and Emerging Virtual Assistants (VAs) who want the low down on whether being a VA is a viable career path for them, and if so, how to approach and excel in these digital streets!

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Virtual Duality

Virtual Duality episodes

About Virtual Duality