The Super Bowl. A time for football, halftime shows, and...viral commercials. Or at least the attempts to make one.
What did Planters do with their brand new "Baby Nut" mascot, that got them into hot water with Twitter?
How do Twitters policies around platform manipulation give them the authority to take the actions they took against Planters' Baby Nut meme accounts?
And why does there appear to be a bit more going on between Planters and Twitter than the headline might immediately suggest?
Baby Nut is no Baby Yoda, either here...or in Virtual Legality.
CHECK OUT THE VIDEO AT: https://youtu.be/SzHjdFNGfTc
#BabyNut #Twitter #Manipulation
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Discussed in this episode:
"Tribute | Planters | 2020 Big Game Commercial"
YouTube Video - February 2, 2020 - The Estate of Mr. Peanut
https://www.youtube.com/watch?v=MoVpgtAJHfU
"Twitter boots Planters’ Baby Nut meme accounts for violating its rules"
The Verge - February 3, 2020
Megan Farokhmanesh (@Megan_Nicolett)
https://www.theverge.com/2020/2/3/21120615/twitter-planters-baby-nut-memes-account-suspension-rules-spam
"Planters engineered a viral Super Bowl moment with Baby Nut. A network of meme pages was created before its debut to ensure internet fame."
Insider - Februrary 2, 2020 - Benjamin Goggin
https://www.insider.com/baby-nut-meme-pages-planters-super-bowl-reveal-mr-peanut-2020-2
Twitter Rules and Policies
https://help.twitter.com/en/rules-and-policies#twitter-rules
"Platform manipulation and spam policy"
Twitter Policy - Updated September 2019
https://help.twitter.com/en/rules-and-policies/platform-manipulation
"Twitter suspended 3 Baby Nut meme accounts created by Planters because they violated its rules"
Insider - Februrary 3, 2020 - Benjamin Goggin
https://www.insider.com/baby-nut-pre-planned-meme-accounts-suspended-violated-twitters-rules-2020-2
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FOR MORE CHECK US OUT:
On Twitter @hoeglaw
At our website: https://hoeglaw.com/
On our Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/