Visibility & Connection: Social Media Audience Building With Brandie Peters

Have you been contending with a dead Facebook page? In this episode today I share with you how you can use your Facebook page and why Facebook pages are not actually dead.

Many people who have Facebook pages complain about the low reach/priority that Facebook gives to their page content. The reason for this, however, is because of the way the person built their page. FB's algorithm shows posts to people who are most likely to engage within that page's audience. If the page does not have a properly targetted audience on it the page owner will likely have a hard time getting reach because when the posts are shown they don't get any engagement. Another issue with FB pages is the fact that they have "if it is an ad make it an ad" rule. In many cases, if what you post qualifies as "being advertising" FB will sanction you in reach and prompt you to make an ad ( because they don't want to market for you for free. ) - Therefore if you are using a page and are updating your page, you want to make sure what you are posting is CONTENT not advertising. OR if it is advertising, that you use the paid features to target your page audience.

Facebook pages are a source of frustration for many business owners on Facebook who have no idea how they should be using them. Low reach frustrates many to the point that they have just given up. However, if you build a "targeted by interest" follower list on your page and post on the topic to what the page like ad has promised YOU CAN get reach and engagement.

Thanks for watching/listening.

I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here:

https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy

Watch also: How FB Groups and Facebook Pages are different -

https://www.youtube.com/watch?v=FovswSKUGP8&t=2s

Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

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Lately, I have been seeing this trend of Facebook Ads, targeting "spiritual entrepreneurs" ( life coaches, spiritual healers, psychics, etc. ) from "business coaches" making claims about how easy it is to scale spiritual businesses using Facebook Ads.

As someone who has been writing advertising funnels and developing campaigns for real-deal spiritual entrepreneurs for several years now, I find a lot of what is being promised a bit outlandish. The reason why i think a lot of spiritual entrepreneurs are becoming business coaches for other spiritual entrepreneurs is the old "those who can not do, teach" - it isn't that there are not awesome business coaches out there who can help spiritual entrepreneurs, it is the claims that they are making in the ads about how quick and easy it can be to grow your spiritual business that I am a bit skeptical of.

In this video ( sorry bit long again ) I share my take on this and what i think aspiring spiritual entrepreneurs should be aware of when they take their business online. I talk about some of the false promises being made and give you a realistic sense of what it costs and what it can take to use Facebook Ads to scale a spiritual business. I also explain why MOST spiritual entrepreneurs DO NOT need to use any type of elaborate marketing to grow their business if they are just starting out. I also talk about why this "niche" is particularly vulnerable and how they are being so successfully targeted by these coaches.

At the end of the day no matter what type of business niche you are in, you need to be wary of any "coach" that tells you things that sound too good to be true. Often "business coaches" who have Facebook ad funnels are not 100% transparent about how they grew their business or the methods that they have used. Although, great coaches do exist you probably won't find 'em through an ad trap. 

My Shop: 

Grow Your FB Group Using An Ad

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

Repurpose Your Facebook Lives For Youtube and a Podcast

https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast

Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

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Have you been spending a lot of time on Facebook and wondering why your business has taken off yet? You are not alone. Every day I see entrepreneurs especially female entrepreneurs spend their days trying to get their business off the ground by "working" on Facebook. They will go into Facebook groups, cold message people, and create content for their profile and page THINKING that these actions will really help them stand out and attract clients. Unfortunately, these busy actions don't often pay off and MANY people struggle to understand what they are doing wrong and why Facebook isn't working for them.

In this video today I share a bit of hard truth about what Facebook isn't going to for business owners ( especially new ones ) ... I share some of my own experiences with Facebook and things that I have noticed from clients that I have worked with over the years doing Facebook ads. 

In this really candid chat, I get into the gritty about how Facebook can be great for business owners BUT can also become a soul-sucking black hole. I share a bit of wisdom about how you should look at Facebook as a business owner to avoid getting caught in the trap.

https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast

Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

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https://www.facebook.com/groups/visibilityconnection/

In this podcast episode I share my own story of how I started making a full-time income online ( I started dabbling in content writing in 2011 ) and the different things I have done to make money online. I talk about what 8 years of experience "working online" has taught me and what I feel is the fastest and most lucrative way to make money online.   

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

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FREE Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

Did you watch the Netflix movie "The Great Hack"? This documentary did a great job of breaking down the crimes of Cambridge Analytica and making people aware of the information "propaganda" tactics used by Trump's campaign. However, I do feel like this Netflix documentary definitely also had a "fear-mongering" agenda trying to make people afraid of the "data monster" and make people afraid of the algorithm and the potential for information, and manipulation the social media platforms like Facebook have.  Personally, I disagree. For the most part, your data on Facebook is used to show you the content that you are likely to be interested in. I don't buy into the idea that people can be so easily swayed by FB content more so - FB shows you more of the stuff you already agree with and confirms your biases.

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

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In this episode today I extend to you a question. What are you doing today to move closer to the things you want tomorrow?

How this applies to social media audience building -  well, a lot of people start social media projects: Youtube channels, Instagram accounts, Facebook groups "thinking" that they will be able to grow them quickly and then get discouraged when things don't happen overnight. The problem with that mindset is that you are giving up on yourself before you even give it a fair chance. AND if this is how you are thinking you need to remember that anyone you see out there who is "successful" on social media has also started exactly where you are. The difference, between you and them, is when you hit the point where you feel ready to give up and throw in the towel, that person kept going.

It isn't really just about social media building though. This idea can be applied to anything in life, personal development wise, business growth-wise. The reality is that if you don't take steps every day to get closer to where you eventually want to be then you are sabotaging yourself and making it impossible to ever get there.

So, today I ask ( please reply in the comments ) what have you done today, to move closer to the things that you want for tomorrow?

On Sale Now Grow Your Facebook Group Using An Ad Strategy:

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

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Join my Facebook Group!

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FREE Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

Have you ever wondered how celebrity entrepreneur "gurus" like Rachel Hollis and Tony Robbins have built such epic sized followings? Although, these personal development and success experts say that they did it by adding value and producing great content, there is something about their strategy that they do not publicly share. In this episode today, i talk about the missing ingredient to any content marketing strategy and what will make your content marketing successful. I share the behind he scenes truth about social media audience building and where you should invest if you truly wish to grow an audience for your brand.

Grow Your Facebook Group Using An Ad Strategy

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

Follow on IG

https://www.instagram.com/brandiepeters_

Join my Facebook Group!

https://www.facebook.com/groups/visibilityconnection/

FREE Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

When is an appropriate time to start selling to your social media audience? In this video today we talk about the two routes that you may take to make money from your social media audience.

Route 1 being to launch a product or service and build a social media audience with that product ready to go - and immediately start selling to the audience at the same time you are building it.

Route 2 being to build your audience and establish yourself and then launch to an audience who already knows you and trusts you.

We talk about the pros and cons of each option and some of the factors that you should consider before deciding which one is right for you. 

I share some of my thoughts on selling "high ticket" and why high ticket ( higher price point ) often means higher risk for the buyer and therefore will require you to build more trust.

At the end of the day, if you have a product or a service that you would like to start selling to a social media audience, the most important thing is to try different approaches and see what works. There is no downside to actually trying. The purpose of today's video is just to remind you that there are some various factors that need to be considered before you start promoting something to your social media followers.

On Sale Now:

Grow Your Facebook Group Using An Ad Strategy

https://bpcreativemarketing.com/products/how-to-grow-your-facebook-group-using-a-facebook-page

Follow on IG

https://www.instagram.com/brandiepeters_

Join my Facebook Group!

https://www.facebook.com/groups/visibilityconnection/

FREE Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

Do you have a business on Facebook? Are you wondering what the difference between Facebook pages and Facebook groups is? - In this episode let me explain!

In 2019 Facebook announced that they were making Facebook Groups a central has friends. What does this mean?

Well, if you have a Facebook Group with activity and engagement it means that the content in that group is being prioritized in visibility to the most active members. If you have people in your group interacting with you THEN your posts will be seen by them frequently without ad spend. And if you nurture your group, people within your group will regularly see your content.

Not sure how to utilize a group? Listen to this. I talk about the potential that exists IF you can get build a group/community that is active, and use it for marketing your products and services. I share the basic differences between how a business should use a page and how a business could use a group.

Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

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There is a common misconception out there that the fastest route to monetize a product or service online IS to build a following and then market a product to that following. However, for many business owners, social media audience building just adds another layer of complexity to the marketing process. Sometimes all you need to do is use social media ads to generate traffic to a product or service that people want. If you get the audience right you can bypass the "follower building/audience building completely and go straight the conversion. 

For this reason, the collecting of followers and building of audiences usually needs to come from a place of greater consideration. Why do you want your followers? If you are someone who is building a personal brand/movement or has a greater mission then serving an audience through social media may be the way to get the word out about what you do.

In this video/episode today I talk about this. Is social media audience building for everyone? Do you really NEED followers? If you are building from scratch what is the fastest route to monetization?

Are you disappointed in the low amount of engagement that your content is getting? The solution IS NOT to just create MORE content. In this video, I talk about the two essential ingredients ( Visibility & Connection ) to building an audience. 

I share a horror story about a client who was "Going Live" every day and creating videos that nobody was watching ( for months ) - and how you can avoid "over creating" content '/ get off the content treadmill and focus on the things that really matter!

I also share my secret strategy for working smarter not harder when producing content. The hard lesson of diversifying and being visible on multiple platforms NOT JUST FACEBOOK and the lessons I have learned after over 8 years online.

Grab 325 engaging posts for your page or group:

https://brandiepeters.ca/325post-ideas/

Follow on IG

https://www.instagram.com/brandiepeters_