Visibility & Connection: Social Media Audience Building With Brandie Peters

Have you been frustrated by low engagement rates on the content that you are producing for your marketing? Simply creating MORE CONTENT is not the solution.

Are you building a social media audience for the purpose of eventually making some money from it? Today, I talk about what you need to have in order to monetize your social media audience and where you should be focusing your energy if a full-time income is your end goal. I also share some helpful advice on how you can decide what route to take in order to monetize your social media following faster and how to go about finding an audience for your content who are likely to become customers for your business.

There are a lot of people out there who are TRYING to market on Facebook but very few are doing this successfully. In this Facebook Friday video, I talk about the common mistakes and misunderstandings that many people have about Facebook. I also talk about the recent shifts to Facebook groups and what you need to do if you want to build a Facebook group audience that is easy to monetize. 

These days everyone and their pet cat want to be popular on the internet. AND entrepreneurs are desperately trying to get the leg up with social marketing, they want to build their audiences because they believe that THAT is what will make them a success. However, things have really changed over the last ten years. People are exhausted and cynical about funnels and social media marketing. The gurus are also partially guilty because they have been misleading people  for years saying "just add value" - making some people believe that if they build it they will come. So really? If you want to build an audience in 2019 - where should you invest your time AND your money. In this episode I talk about how to actually participate effectively in social media in order to attract people to you. The mistakes that you can avoid ( if you are just getting started ) and some real tangible advice for beginners who are joining the social media marketing game late.

People often think that 1 million followers must equal one million dollars. AND although we weird don't like to talk about "wanting" followers a lot of people chase 'em because they want a nice high follower count. In this episode I talk about the real reason why your follower count doesn't matter ( ahem, the algorithm ) and why you shouldn't give it too much currency. I also share the three things that do matter when it comes to your ability to monetize and convert on the audience that you have. Plus, lets talk about the reality that Instagram and Facebook may remove follower counts all together. I also spill the beans on a little known industry secret! You can BUY and FAKE "influence" pretty easily - so when this is the case... what REALLY matters? 

I lost access to my personal Facebook account!