In Part 2 of our conversation with Ilya, Head of Growth at OneClick, we dive deeper into the importance of the Ideal Customer Profile (ICP). Ilya explains how a well-defined ICP can prevent costly mistakes, enhance marketing efforts, and guide product development. He shares practical tips on identifying and refining your ICP to ensure your product meets the right needs and resonates with your target audience.

In this episode of the Vision Investors podcast, Ilya, Head of Growth at OneClick, shares key insights on discovery calls and marketing strategies. OneClick is a tool that helps creators and brands produce online content. Ilya discusses the importance of understanding customer needs, asking the right questions, and how a clear customer profile drives product and marketing success.

Join us on the Vision Investors Podcast as we chat with Kate Lalak, an inspiring entrepreneur who transitioned from a 17-year corporate career to launching two self-funded businesses. Kate shares her journey of overcoming challenges, pivoting during the Covid-19 pandemic, and the strategies that led to her success. Now a business coach and women's leadership advocate, Kate offers insights on building a thriving business and empowering others. Tune in for actionable advice and inspiration from Kate's transformative journey.