Visionary CEO Podcast

About This Episode

As the CEO and Visionary of your online business, you might think you don't need to be involved in every aspect of your job. In areas outside your zone of genius, such as management, you may think you can hire someone to take care of it. However, Breanne and Jill will show you why your leadership skills are fundamental for communicating with every team member and why transferring those skills to new team members is essential. This episode of the Visionary CEO Podcast discusses how to manage your teams in a way that aligns with your values and is true to you.
 

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·       Full episode transcript
 

Key Takeaways

·       [2:31] When you face something in your business that doesn’t apply to you or isn’t in your zone of genius, you can just hire someone to take care of it, right? Breanne and Jill bust that myth today. 

·       [3:56] Breanne shares what happened when she went into full visionary mode and abdicated ownership to Jill, instead of transferring ownership (there’s a big difference in outcomes!). 

·       [7:15] The mindset around the journey going through the process to get the results. 

·       [9:19] Leaders have a responsibility to make themselves understandable.

·       [10:39] The difference between transferring ownership and abdicating ownership.

·       [11:35] Visionaries need to be in communication with their leaders, especially during the onboarding process. 

·       [17:21] Hiring a manager.

·       [24:27] Your skills of leadership are there; you need to get your mindset right.

·       [27:35] That wraps up season three! Don’t wait until you’re overwhelmed, or things are broken in your business to connect with Breanne and Jill. Reach out on Instagram or Facebook, use #VisionaryCEOPodcast!
 

Mentioned in This Episode

·       Visionaryceoacademy.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

What would happen if you took the one-on-one VIP coaching option off your website and you didn't have to worry about it? Are you afraid your clients wouldn’t get results and you would lose money? Breanne and Jill bust that myth. Because yes, you can still generate profit and client results with less personal access in your online coaching or consulting business-- saving you time and adding balance to your life. Find out how it’s done on this episode of the Visionary CEO Podcast.

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·       Full episode transcript

Key Takeaways

·       [2:54] Today’s myth is that there's an incompatibility between scaling with less access and still getting results.

·       [5:39] Clare Barry, who has a coaching practice, Urban Curiosity, shares her experience going from a one-to-one coaching to a one-to-many coaching model.

·       [7:02] Stretching your funnel out: when complexity is working at counter purposes to your scalability. 

·       [9:41] Exploring the value-based model that is tied to the overall transformation that the people experience going through the program.

·       [15:45] Transitioning to a one-to-many coaching model saved Clare Barry from burnout and allowed her to still have a meaningful impact on her clients.

·       [18:02] Blending the one-to-one and one-to-many models. 

·       [24:30] You can’t scale YOU, and you can’t clone YOU. Empower your team.

·       [28:15] Stay tuned for episode 10! Let Breanne and Jill know how you’re doing in your business on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

·       urbancuriosity.co.uk 
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

As a business owner, you're bombarded every day with noise from emails, Slack, DMs, Facebook Messenger, and everywhere else. So how do you deal with the distractions and stay focused on what moves the needle forward? Breanne and Jill will help you learn how to manage and tackle your inbox and incoming messages, so the information is actionable and not just noise. In this episode of the Visionary CEO Podcast, learn how to empower your business and your team to be the point of contact for your customers, rather than you. 

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·       Full episode transcript
 

Key Takeaways

·       [2:31] Dealing with all the incoming noise in your business from emails, DMs, Slack, WhatsApp, Facebook Messenger, etc.

·       [3:30] Rebecca Smith, founder of Complete Performance Coaching, shares how she was being bombarded with incoming noise in her business.

·       [4:35] Cutting through the noise and eliminating distractions. 

·       [5:24] Put the incoming information into the right context so that it’s not noise. 

·       [6:20] Should you hire an admin for your inbox? Why that only addresses the symptom and not the root cause.

·       [12:23] Why the business should be getting the emails, not you personally.

·       [17:07] Keila Hill-Trawick of Little Fish Accounting shares how she transitioned her clients from contacting her directly to contacting her business.

·       [16:19] Breaking out of personal emails and into shared support accounts or help desk tools.

·       [23:15] Empowering your team to take ownership of the emails.

·       [24:12] Let Breanne and Jill know how you triage your inbox on Instagram or Facebook, use #VisionaryCEOPodcast! 
 

Mentioned in This Episode

·       http://completeperformancecoaching.com

·       https://www.littlefishaccounting.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Is your business on the content production treadmill and are you constantly hiring people to reach a larger audience? Breanne and Jill share how to boost your reach and influence whether you're outsourcing your content creation or not. It's not about blasting all your social media channels with tons of daily content; it's about being strategic and finding value to your business and value to your customers. Discover how you can get off the content production hamster wheel on this episode of the Visionary CEO Podcast.
                          

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·       Full episode transcript
 

Key Takeaways

·       [0:58] Introducing the content production hamster wheel: this endless feeling where you can't produce enough content to be able to grow your business.

·       [3:45] Linzy Bonham, founder of Money Skills for Therapists, joins the conversation to share her experience creating content for Facebook and Instagram marketing.

·       [8:31] Once you start content production, you hire on other people—social media, ads, copywriters, etc. How do you streamline the process?

·       [10:38] The exchange of value to the business and the value to the client, the audience, the customer, and the person who has not yet become a customer.

·       [11:19] Value map your sales and marketing processes to the cycle of awareness.

·       [13:50] Picking your channels strategically for the ones that bring value to the business and value to the client. 

·       [17:07] Allowing your team to work in their zone of genius when you niche down your channels.

·       [24:22] Let Breanne and Jill know what social media channels you’re using for marketing and sales on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

·       https://moneyskillsfortherapists.teachable.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Have you ever found yourself thinking that training your team requires more effort than just doing it yourself? What's really going on underneath that myth is a mistaken belief that your team should do things the same way that you've always done them. Learn how to transition control over to your team so you can realize bigger profits and better client outcomes on this episode of the Visionary CEO Podcast.

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·       Full episode transcript
 

Key Takeaways

·       [2:00] Today’s myth up for discussion is that training your team requires more effort than just doing the task yourself.

·       [3:33] It comes down to the ideas of “control” over how tasks need to be performed the same way you do them with your experience and expertise, and short-term pain for long-term gain.

·       [5:15] Underlying belief that who you’re training must be a clone of yourself responsible for delivering client results the exact same way as you.

·       [6:32] The value in building teams is that they provide diverse voices and different points of view.

·       [8:34] Past client Joe Taylor, Jr shares his experiences for how managing and leadership was modeled for him in his formative years as a young entrepreneur. 

·       [13:42] Hiring unicorns and someone that’s better than you. 

·       [16:27] Truly onboarding a new hire.

·       [24:36] Trusting your team. 

·       [27:30] Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

·       https://johnsandtaylor.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Having a scalable, seven-figure business doesn’t mean you have to sacrifice your values, time, or happiness. Breanne and Jill bust the myth that having a seven-figure business means you must be miserable to get it. Discover the difference between a lifestyle business versus a truly scalable company and how you can get there in your own online business on this episode of the Visionary CEO Podcast.

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·       Full episode transcript
 

Key Takeaways

·       [1:42] Is the added responsibility and stress of a large team worth it when you end up paying yourself the same or even less?

·       [6:46] Lifestyle businesses vs. scalable businesses. You can have both, but not at the same time.

·       [8:09] Myth: if you scale your business to seven figures, you're going to make less, it's going to be more stressful, and you're going be miserable.

·       [10:45] The difference between a lifestyle business and a scalable company is its relationship with the founder, not the outcomes that it can provide.

·       [12:41] Lifestyle business and the team. 

·       [15:14] Scalable company and the team.

·       [23:03] How you compensate yourself in a scalable company. 

·       [29:07] Join Breanne and Jill next week as they bust another myth. Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

·       onlinebusinessowner.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Think you need a massive team to scale your online business? Think again! Breanne and Jill bust that myth as they discuss how smaller, agile teams are more focused and provide smoother customer experiences. Not only do they cut profit margins, but they also eliminate headaches for you as the business owner. Find out how you can scale your business to seven figures and beyond with a smaller team on this episode of the Visionary CEO Podcast. 

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·       Full episode transcript

Key Takeaways

·       [1:47] Today’s myth Breanne and Jill discuss is that to scale your business and handle all the work that comes with it, you're going to need to have a massive team.

·       [2:54] The challenges growing a large team presents.

·       [6:33] Anna Wolf, founder of Super Script Marketing, joins the conversation and shares her experience hiring multiple contractors.

·       [9:22] Contractors vs. employees.

·       [12:22] The spiral of doing more, spending more, having more, hiring more. 

·       [13:42] Hiring people to do jobs, not work and the difference between delegation and transfer of ownership.

·       [15:02] Benefits of smaller, agile teams. 

·       [21:51] How the math works out on team members.

·       [27:23] Be sure to review Season 1 Episodes 6 & 7 for more info. Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!
 

Mentioned in This Episode

·       https://www.superscriptmarketing.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

The reason you want to streamline your online business is to have your team be able to get ahead and take care of things. So, streamlining means cutting a bunch of steps out, right? Breanne and Jill bust that myth—streamlining is more about doing things differently so you can reinvest your time in the right places. A key element, often overlooked, is empowering your team members to make decisions so that you aren't the one being called upon to make those decisions on their behalf all the time. Join The Visionary CEO Podcast as they explore how to efficiently streamline your online business.

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·       Full episode transcript

Key Takeaways

·       [1:34] Breanne and Jill bust the myth that streamlining your business means getting your team ahead of you so your business can grow.

·       [4:24] What does streamlining in the online business world mean?

·       [6:05] Patrice Perkins, founder of Creative Genius Law, provides insight into streamlining with a course.

·       [7:46] Streamlining and productizing can't be the same thing-- and one can't be a solution for the other.

·       [13:45] Streamline to increase mutual value between you and your clients.

·       [15:49] When streamlining can be a detriment to the client experience.

·       [20:50] How do you get your team ahead of you? You need to empower your team to be able to make the decisions that align with your delivery, that align with your purpose, vision, mission, and values, that align with your culture.

·       [27:45] Ask your team what is taking too long and what creative ways they can come up with to change it. Let Breanne and Jill know what you came up with on Instagram or Facebook, use #VisionaryCEOPodcast! 

Mentioned in This Episode

·       https://creativegeniuslaw.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

The myth that you need SOPs to keep everything from falling through the cracks and get your online coaching or consulting business to scale gets busted by Breanne and Jill. In fact, the more detailed SOP, or checklist, you create for your teams, the more cracks you create in the process. Learn a better way to empower the creative problem-solving skills of your team members, and keep yourself out of the weeds, that detailed SOPs will never be able to solve on this episode of the Visionary CEO Podcast.

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• Full episode transcript
• Debunking Standard Operating Procedures: Focus On the What, Not the How

Key Takeaways

• [1:33] Today’s myth that Breanne and Jill are tackling: you need to have SOPs if you want to grow your business, get things done properly, and to make sure things don't fall through the cracks.
• [2:53] Keila Hill-Trawick joins the conversation to share her experience busting this myth. She runs a CPA firm called Little Fish Accounting out of DC that serves clients across the country.
• [5:26] The difference between an SOP and a checklist.
• [10:48] Granular, detailed SOPs disempower the creative problem-solving abilities in your team members. Checklists will kill innovation!
• [15:36] Make sure your core process maps out.
• [18:58] Make sure your team ownership maps out.
• [21:56] An SOP really needs to be from the perspective of results, outcomes focused, and ownership.
• [26:18] Join Breanne and Jill next week as they bust another myth!

Mentioned in This Episode

• https://www.littlefishaccounting.com 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Do you believe your personal brand is holding you back from scaling your online consulting or coaching business? Breanne and Jill are here to bust that myth! They discuss some of the common underlying fears that may be holding you back and what really drives customers to buy from you (guess what, it’s not your personal brand!). Find out how you can scale your personal brand while delivering results people will invest on this episode of the Visionary CEO Podcast.

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• 5 Myths About Scaling A Personal Brand (For Coaches & Consultants)
• Episode Transcript

Key Takeaways

• [2:01] The first myth that Breanne and Jill want to bust this season is that having a personal brand means you need to be involved at every level or people won’t want to work with you, therefore you won’t be able to scale your business.
• [6:19] M Shannon Hernandez joins the conversation to share her experience busting this myth. She is the founder of The Confident Expert Program and the creator of the Content Personality Wheel.
• [8:10] Tackling the fears and other stories that are going on underneath that are holding you back.
• [15:57] Why do people buy from you in the first place? Not for your personal brand, they invest in you for results.
• [19:15] If you can get your process down to steps and a framework, you'll be able to scale your personal brand.
• [24:57] Spend less time talking about you and more time talking about the result and why it matters and how it's going to impact their life.
• [29:33] Join Breanne and Jill next week as they bust another myth!

Mentioned in This Episode

• https://mshannonhernandez.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.