In this episode of Visionary Voices, I sit down with Ali Mustafa. He has spent £20m+ on advertising at the age of 22 years old.
He’s done this by achieving incredible results, allowing him to work up the corporate ladder exponentially. Going from marketing intern to Head of Paid Media.
In this episode we cover his journey to doing this, what really drives business growth and the mindset needed to achieve this incredible success!
Connect with me on LinkedIn: https://www.linkedin.com/in/aqil-jannaty/
Listen to more episodes of Visionary Voices:
Spotify: https://open.spotify.com/show/77oehtPoBQ21yfjtJiH2jT
Apple: https://podcasts.apple.com/us/podcast/visionary-voices-podcast/id1735212877
00:32 Getting Started in Marketing
01:00 Overcoming Challenges in Education
03:22 Real-World Experience vs. University Education
04:20 Transitioning to SaaS Marketing
04:55 Working in a B2B Agency
05:24 Developing a Holistic Marketing Approach
06:23 The Importance of Practical Experience
07:41 The Role of Luck and Timing in Career Growth
08:07 Specializing and Spotting Opportunities
08:32 The Influence of Good Managers
09:28 Clarity and Setting Goals
10:26 Learning from Mistakes
11:23 The Importance of a Wide Knowledge Base
14:20 The Mindset of a High Achiever
19:33 The Value of Learning Multiple Disciplines
21:39 The Realization of How Much You Don't Know
24:29 E-commerce Marketing vs. Lead Generation
28:45 Handling Big Clients vs. Small Clients
30:32 The Importance of Analyzing Data and Making Optimizations
38:32 Understanding PPC and Its Targeting Criteria
42:42 Choosing the Right Advertising Platform for Your Business
46:51 The Significance of Ideal Customer Profile (ICP) Research
49:18 Managing a Limited Budget for Paid Marketing
54:38 The Rise of AI in Advertising and the Need for Adaptation
57:16 Investing in Coaches and Mentors for Skill Development
58:53 The Importance of Patience and Consistency in Business