Schedule time with me here: https://calendly.com/carolinazuleta/visionary

Episode 72: Why You're Still Procrastinating (And What to Do About It)

Episode Summary

One of my most successful clients recently came to me with requesting help with procrastination. On paper, this woman is a powerhouse. But she was avoiding the projects that would sustain her next phase of growth. Her admission reminded me that procrastination has nothing to do with laziness, discipline or how successful you are.

In this episode, I break down the why we procrastinate, I share my own patterns (including what I'm avoiding right now), and walk through some strategies to move forward even when your brain is building a very convincing case not to. I also announce that we're reopening the doors to our Visionary Mindset Program.

Key Takeaways:

The Real Reason You Procrastinate:

The Most Common Triggers:

Why Shame Makes It Worse:

Practical Strategies That Work:

Memorable Quotes:

"Procrastination is not a character flaw. It's a brilliant strategy your brain uses to move you away from pain, toward pleasure, and to save energy."

"The way through is not by making everything fun. It's by learning to act while the discomfort is still there."

Your Action Steps:

Visionary Mindset Program [OPEN FOR ENROLLMENT]:

Resources Mentioned:

Connect with Carolina:

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Episode 71: How to Believe in What Doesn't Exist Yet

Entrepreneurship begins with a vision that doesn't exist yet. You take on financial and emotional risk with the hope that the dream becomes real. But while you're building, your brain is scanning for threats and highlighting everything that might not work.

In this episode, I explore the question I hear from founders constantly: how do I believe in something that isn't real yet? I break down why belief matters more than strategy, how low belief sabotages execution at every stage, and the practice I use to strengthen my own belief when it gets shaky.

Key Takeaways:

Belief Is Already a Practice:

The Brain Prefers the Safer Story:

How Low Belief Sabotages Execution:

The Deeper Driver of Results:

Strengthening Belief Is a Practice:

Memorable Quotes:

"Plan A and Plan B both have no guarantees. Plan B only feels safer because it seems more familiar. So it's equally delusional to believe you won't get there. The future isn't written."

"Belief work beats strategy alone."

Your Action Steps:

Founder Consult Week:

Connect with Carolina:

Subscribe & Review:

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Episode Summary I love leadership assessments. MBTI, DISC, Hogan, Enneagram. I've taken them all. But my favorite by far is the Leadership Circle Profile. Unlike most assessments, it pulls feedback from your team, business partners and investors and benchmarks you against leaders globally.

In this episode, I use that framework to explore something most founders don't realize they're doing: leading from survival mode. I share my own reactive tendencies, including the one I'm actively working on right now, and break down the difference between drive that comes from vision and drive that comes from scarcity. I also announce Founder Consult Week happening February 16-20.

Key Takeaways:

Reactive Tendencies vs Creative Competencies:

Why Drive Is the Trickiest Reactive Tendency:

What Survival Leadership Feels Like:

Memorable Quotes:

"Your business will expose every unhealed part of you. Entrepreneurship isn't just a career path. It's involuntary therapy."

Your Action Steps:

Founder Consult Week:

Resources Mentioned:

Connect with Carolina:

Subscribe & Review:

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Take the free Founder Capacity Assessment here: https://carozuleta.scoreapp.com/

As founders, we often look outside ourselves when we're not growing. We blame the market, the team, the strategy. But after years of coaching founders and executives, I've seen a different pattern. The business is a mirror of its founder. Your mindset, emotional regulation and beliefs shape everything from your growth rate to your team culture.

In this episode, I introduce a lens I believe is missing from most conversations about leadership: capacity. I break down the five capacities that determine how far and how fast you can scale, and I share a free assessment I created to help you see where your growth is actually being limited.

Episode Summary:

Strategy is rarely the bottleneck. While strategy problems are easy to spot, capacity issues can fly under the radar and be hard to name. They show up as slowed growth, disengaged teams and founder burnout. Drawing from years of coaching and my own experience, I explain what capacity actually is, why it matters more than most founders realize, and how each of the five capacities shapes your leadership and your business.

Key Takeaways:

The Founder's Inner World Shapes the Business:

What is Capacity?:

Why Strategy Isn't the Bottleneck:

The Five Leadership Capacities:

The Identity Shift Required for Growth:

Episode Highlights:

[00:00] Welcome and weekend recap [02:00] Visibility as a necessary part of mission [04:00] The founder's inner world shapes the business [06:00] The ripple effect of leadership [08:00] Introducing capacity as the missing lens [10:00] What capacity actually is [12:00] Why strategy isn't the real bottleneck [14:00] Introducing the Founder Capacity Assessment [16:00] Personal Responsibility Capacity explained [20:00] Emotional Capacity explained [24:00] Focus and Essentialism Capacity explained [28:00] Execution Capacity explained [32:00] Delegation Capacity explained [36:00] The identity shift from doing to leading [38:00] Invitation to take the assessment

Memorable Quotes:

"The business is a mirror of its founder. Your mindset, emotional regulation and beliefs are reflected in your growth rate, team culture and organizational health."

"Capacity is about holding more, not doing more."

"Strategy problems are loud. Capacity issues are quiet and hard to name."

"Businesses stall when internal capacity hasn't caught up to external growth."

"Early in your career, value comes from doing. Later-stage leadership requires value to come from thinking, leading and managing complexity."

"Delegation becomes non-negotiable for growth."

Resources Mentioned:

Connect with Carolina:

Subscribe & Review:

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I love entrepreneurship. I love the idea that we can create something from nothing, add value to the world, make money and create jobs. But there are two moments in entrepreneurship that can feel equally hard: when business isn't going well and when business is going really well. In both situations, our most common response is to work harder, push through and white-knuckle it until things feel easier. But the price we pay for that approach is enormous.

Episode Summary:

This episode challenges the default response of working harder under pressure. Whether your business is struggling or thriving beyond your infrastructure, pushing through creates costs to your health, your relationships and the quality of your decisions. Drawing from client stories and my coaching experience, I explain what capacity actually is, why it matters more than strategy, and how expanding your capacity allows you to become the leader your business needs. I also introduce the Founder Capacity Assessment, a free tool I created to help you see exactly where your growth is being limited.

Take the FREE assessment here

Key Takeaways:

Hustle Comes From Fear:

It's Not Your Strategy:

Most founders think their challenges are strategy problems but more often than not, it's a constrained capacity. The founder is both the visionary and the ceiling that limits growth is their identity.

What Capacity Is:

The Five Dimensions of Founder Capacity:

Episode Highlights:

[00:00] Why I love entrepreneurship and my clients [01:30] The two hard moments every entrepreneur faces [03:00] Our default response to pressure and why it doesn't work [04:30] The price we pay for pushing through [06:00] How stress affects your thinking and decisions [07:30] A client who built her dream business but feels dread [10:00] The story she keeps telling herself about things slowing down [12:00] Why she can't do what she knows she needs to do [14:00] The real problem behind business challenges [16:00] You are both the visionary and the ceiling [18:00] What capacity actually is and why it matters [20:00] The difference between hustling and leading with capacity [22:00] Introducing the Founder Capacity Assessment [24:00] The five dimensions the assessment measures [26:00] Why capacity grows at every stage of business [28:00] How to take the assessment [30:00] The question to ask yourself instead of pushing harder

Memorable Quotes:

"In either of those situations, our most common response is to work harder, to push ourselves even when we're tired, to put more hours, to almost hold our breath and white knuckle through it."

"When you are pushing yourself in that way, when you are operating from stress and fear and anxiety, you are not accessing the highest level of thinking."

"Whatever the problems the business is having, they correlate to the capacity the owner has."

"As a business founder, you will be the visionary, the driver, the dreamer, and the possibility creator for your business. And also you will be the bottleneck, the ceiling that stops your business from growing more."

"Your capacity is not who you are. It's not a personal trait. It's not a fixed characteristic. Your capacity is a set of leadership skills that you can develop."

"You can think about hustling as fear management and capacity as a combination of powerful decision making, desire and self-trust."

"Business problems don't get solved only with strategy or hiring more people. They get solved by you, by your capacity to make the right decisions."

Your Action Steps:

Connect with Carolina:

Subscribe & Review:

If this episode was helpful, please drop a rating and give us a follow. Your support helps other entrepreneurs discover the show and enables us to continue creating this free content.

When I ask founders and CEOs about their goals, some respond with excitement while others become tense. Those reactions tend to reveal far more about how someone relates to themselves than about the goal they're setting.

In this episode, I explore why so many ambitious entrepreneurs have a complicated relationship with goal setting and what's actually happening beneath the surface. Drawing from a 35-year body of research by Edwin Locke and Gary Latham, we look at how goals create standards that trigger self-evaluation and why that mechanism determines whether your goals energize or paralyze you.

Episode Summary:

This episode examines the psychology behind goal setting and why the goal itself is neutral. What matters is how we relate to the self-evaluation that goals activate. Through the lens of research and patterns observed in coaching, we explore why some leaders only set safe goals while others set fantasy goals that sound bold but lack accountability. Both are ways of protecting identity rather than building something real. For CEOs and founders, this episode offers a framework for understanding how your relationship with yourself shapes your relationship with your goals and your team's ability to achieve them.

Key Takeaways:

Goals Create Standards That Trigger Self-Evaluation:

Healthy vs. Unhealthy Self-Evaluation:

Growth Mindset vs. Fixed Mindset:

Two CEO Traps:

What Teams Need to Achieve Bold Goals:

Episode Highlights:

[00:00] Welcome and podcast milestone recap [02:30] Spotify Wrapped highlights and gratitude [04:00] Why this episode exists [05:30] Research foundation from Locke and Latham [07:00] How goals create standards and trigger self-evaluation [08:30] Children learning math as an example [10:00] Two paths of self-evaluation [12:00] Connection to growth mindset and fixed mindset [14:00] Reflection prompt on your relationship with self-evaluation [16:00] Goals as psychological instruments for CEOs [18:00] Why goal pressure changes as you grow [20:00] Trap one: setting safe goals to protect self-image [22:30] Trap two: fantasy goals that avoid accountability [25:00] Cautionary story about goal setting and psychological safety [28:00] CEO responsibility to create the right environment [30:00] Pattern of delaying hard upgrades and senior hires [32:00] Key CEO self-inquiry questions [34:00] Research-based performance conditions for teams [36:00] Closing thoughts

Memorable Quotes:

"A goal creates a standard. And that standard triggers self-evaluation."

"The goal itself is neutral. What determines whether it motivates or paralyzes us is our relationship to that self-evaluation."

"Goals don't push you. They reveal you."

"The healthier your self-relationship, the bigger goals your nervous system can hold."

"Do your goals require you to become a more evolved version of yourself?"

"Goals improve team performance only when team members believe the goal is attainable, see a path forward, and receive feedback as information rather than judgment."

Resources Mentioned:

Connect with Carolina:

Subscribe & Review:

If this episode was helpful, please drop a rating and give us a follow. Your support helps other entrepreneurs discover the show and enables us to continue creating this free content.

Happy New Year! As we step into a new year of goal setting and intention, this episode challenges you to think beyond the revenue targets and marketing plans. What if the reason you keep living the same year over and over again has nothing to do with your strategy and everything to do with who you are as a leader?

In this episode, I share why this year feels different for me and why expansion requires just as much internal evolution as transformation. Through client stories and my own experience, we explore the difference between "doing" goals and "being" goals and why your business will only grow as much as you do.

Episode Summary:

Most of us set goals around what we're going to do. Revenue targets and product launches and marketing campaigns. But we forget to set goals around who we need to become. Our businesses are a reflection of who we are, which means if we're not changing inside, the external changes we're chasing will never stick. This episode examines how unexamined beliefs and patterns show up in our leadership, from the controlling CEO editing code at 3am to the founder who keeps cycling through hires because she won't look at the parts of her business that cause discomfort. We explore what real self-awareness looks like beyond personality tests and why your business doesn't create new problems as it grows but amplifies the ones you already have.

Doing Goals vs. Being Goals:

The Human Mess of Leadership:

Two Ways This Shows Up:

Self-Awareness:

Growth Amplifies Problems:

[00:00] Happy New Year and holiday reflections from Colombia [02:00] Why this year feels like expansion rather than transformation [03:30] The client whose journals stayed the same for eight years [05:00] Why we keep living the same year over and over [06:30] The difference between doing goals and being goals [08:00] Why none of us signed up to become better leaders [09:30] Facing our humanity when we start leading companies [11:00] Leaders who become controlling and don't trust their teams [13:00] The client editing code at 3am [14:30] Leaders who surrender power and over-delegate [16:00] The client who kept cycling through operations hires [18:00] My criticism of how business schools teach leadership [20:00] Why self-awareness is more than personality tests [22:00] Questions to ask yourself about your patterns [24:00] Why you might not have your dream team yet [26:00] Research on why women are quitting businesses at higher rates [28:00] How growth amplifies your existing problems [30:00] My own pattern of defaulting to working harder [32:00] Setting being goals for the new year

"If we're not changing inside, there is no way that the things we're doing and creating are going to change. Our businesses are a reflection of who we are."

"None of us sign up to build a business because we want to be better leaders. We sign up because we have an idea, a purpose, a desire to create something."

"Hiring someone to solve the problem that you haven't looked at within yourself is not going to work."

"As you grow your business, it doesn't create new problems. It amplifies the problems you already have, including your internal ones."

"When you stop doing things because you're scared, your fear becomes stronger. When you do the things you want to do even when you're scared, your courage gets stronger."

Connect with Carolina:

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The number one regret of the dying is "I wish I'd had the courage to live a life true to myself, not the life others expected of me." Most people don't honor even half of their dreams and have to die knowing it was due to choices they made or didn't make. As we approach the end of the year and start setting goals for the next one, this episode challenges you to examine whether the life you're living is actually the life you want.

In this episode, I explore why the pursuit of "having it all" leads to burnout rather than fulfillment, and I introduce a powerful exercise for evaluating every area of your life. Through personal stories, client examples, and practical frameworks, we examine how to reconnect with your desires, remember your power to choose, and build the courage to create a life that's truly aligned with who you are.

The Myth of Having It All:

The Power to Choose:

The "Would You Choose It Again?" Exercise:

Reconnecting With Your Desires:

Courage to Follow Through:

[00:00] Introduction to goal setting and having it all [02:00] The "perfect woman" exercise from my Spanish program [03:30] Why pursuing having it all leads to burnout [04:30] The best leaders don't do it all themselves [05:15] Bronnie Ware's book on regrets of the dying [06:30] The number one regret of the dying [08:00] Two things that create a life true to yourself [09:00] The children's book about the power to choose [10:30] We can choose our thoughts, feelings, and actions [12:00] The "would you choose it again" exercise [13:30] Would I marry Andrew again knowing everything I know [15:00] Applying this to your closet and belongings [16:30] Asking if you'd hire your employees again today [18:00] Knowing when to quit a goal [20:00] My friend's story about the revenue challenge [22:00] Using reasons to make aligned choices [24:30] The weight of reasons matters more than the number [26:00] Life is made of trade-offs [27:30] How to reconnect with your desires [29:00] Start by noticing small desires throughout the day [30:30] Courage to follow your desires [32:00] My coach's vulnerability about being sick [34:00] Creating a business aligned with your truest self

"I wish I'd had the courage to live a life true to myself, not the life others expected of me. This was the most common regret of all."

"A choice is not a thing. A choice is something we do. We choose and we can choose, and then choose again."

"If I already knew everything I know about being married to Andrew for eight years, but I wasn't married to him, would I marry him again?"

"When you stop doing things because you're scared, your fear becomes stronger. When you do the things you wanna do even when you're scared, your courage gets stronger."

"Every time you say yes to something, you're saying no to a lot of other things. There's always a trade-off."

If this episode was helpful, please drop a rating and give us a follow. Your support helps other entrepreneurs discover the show and enables us to continue creating this free content.

If working more hours made people wealthy, the most exhausted workers in our society would be millionaires. But we know that's not true. Often the lowest paid jobs require the most hours. The people working three different jobs to make ends meet would be the wealthiest, but that's not how it works.

In this episode, I dedicate the conversation to a specific client I've been working with on challenging a belief many of us have been taught: that more hours equals more money. Through stories, frameworks and behind-the-scenes examples, we explore what actually creates wealth and how you can start making more money while working less.

Key Takeaways:

How to Make More by Doing Less:

Parkinson's Law:

The Essentialism Framework:

Rest as Essential:

Episode Highlights:

[00:00] Dedicating this episode to a specific client [01:30] Challenging the belief that more hours equals more money [02:45] Why the most exhausted people aren't the wealthiest [03:30] The truth about what creates wealth [04:15] Defining value versus time and effort [05:00] What am I really getting paid for as a coach [06:00] The $50,000 hammer story from my father [08:00] Where do you add the most value in your work [09:30] The entrepreneur myth about working more hours [11:00] Doing less of what doesn't add value [12:30] My mentor's $800,000 ninety-minute session [14:00] Parkinson's Law and time constraints [15:30] Why we stop working at arbitrary times [17:00] Managing calendars for ourselves versus others [18:30] Protecting thinking time and creation time [20:00] The 10X is Easier Than 2X framework [21:30] The three-step Essentialism process [23:00] Client example of organizing tasks into buckets [25:00] Writing job descriptions for delegation [26:30] The fun question about two work actions [28:00] Rest as one of your essentials [29:30] Seeing yourself as a value-creating human

Memorable Quotes:

"Work will expand to fill the time we give ourselves to do it."

Resources Mentioned:

Connect with Carolina:

Subscribe & Review:

If this episode was helpful, please drop a rating and give us a follow. Your support helps other entrepreneurs discover the show and enables us to continue creating this free content.

Episode 63: The Two Questions Keeping Your Business Small

I started recording this episode with a lot of emotions. Moments before, my husband (who's also my business partner) and I had just discovered we surpassed our revenue goals for the year. The emotion overwhelmed me because for eight of my ten years in business, this was the game I always wanted to play. For the first 8 years, two seemingly responsible questions kept me stuck in my comfort zone.

In this episode, we expose why asking "How do I know it's going to work?" and "Is it the right time?" actually prevents growth rather than ensuring it and we reveal the mindset shift required to take action.

Episode Summary:

This episode confronts the two questions that paralyze entrepreneurs at every stage. Whether you're launching your first product or making your tenth strategic hire, these questions disguise fear as prudence and keep you playing smaller than your vision demands. Through wisdom from my own coach about making offers work rather than choosing perfect ones and the principle Andrew and I use to match value with revenue, you'll learn why certainty-seeking is the enemy of extraordinary outcomes. This episode challenges you to stop calculating your way to guarantees and start operating from desire rather than fear.

Key Takeaways:

Why These Questions Keep You Stuck:

The Safe Zone:

The Spaghetti Strategy:

Making Offers Right vs. Choosing Right Offers:

The Value-Revenue Principle:

Operating From Desire vs. Fear:

Episode Highlights:

[00:00] Emotional opening after hitting revenue goals [01:30] Ten years in business, eight playing small [02:45] The satisfaction of finally playing a bigger game [03:30] The two questions clients always ask [04:15] Why these are the wrong questions [05:00] Entrepreneurship has no certainty [06:00] How these questions show up for new and seasoned entrepreneurs [07:30] Expanding capacity for uncertainty [08:45] Two years ago vs. today's reality [09:30] Desire vs. fear in business building [10:15] Chris Jenner's spaghetti-at-the-wall approach [11:30] Running experiments as an entrepreneur [12:45] The safe zone teaches you nothing [14:00] My coach's wisdom about making offers work [15:30] How my offers have evolved through iteration [17:00] The Visionary Mindset Program journey [18:00] Learning through doing, not planning [19:30] Behind the scenes of our marketing approach [20:45] Adding value first principle [21:30] Founder Consult Week example [23:00] Estimating value-revenue equivalence [24:30] You don't know until you try [25:45] Planning for 2026 revenue [26:30] Over-delivering as standard practice [27:15] Connect with desire, not fear [28:30] Courage as currency [29:00] Playing outside your safe zone

Memorable Quotes:

"The certainty game is a game of small numbers of what we already know. The big game is in the unknown."

"We need to throw spaghetti at the wall, but we need to be okay with making mistakes, with things not going our way."

"If you spend an entire year throwing spaghetti at the wall and fail miserably, what you learn in that year of failures will take you to your goals the following year."

"It's not about choosing the right offer, it's about making an offer and then making it right."

"If you build a business from fear, there are no guarantees that you won't fail. You can be as conservative as possible and still fail."

"Courage is your currency. Having the courage to follow your desires, to make a guess and put it out there even when you're scared."

"Learning to be with uncertainty and playing outside your safe zone is how you will play the biggest game."

Your Action Steps:

 Connect with Carolina:

Subscribe & Review:

If this episode was helpful, please drop and rating and give us a follow. Your support helps other entrepreneurs discover the show and enables us to continue creating this free content.