Scott McLean, creator of the Visual Color Timer, detailed the unique features of his product, emphasizing its bright green colors and front and back LED lights for a 360-degree color display. He explained its value for families and groups, particularly in managing routines and screen time, and how it facilitates smooth transitions between tasks.

The timer includes volume adjustment, rechargeability, and a shock-proof case. McLean discussed the design, noting that 65% of people are visual learners, and the timer uses color changes to provide proactive warnings. It transitions from green to yellow at 25% of the set time, offering a clear visual cue. The design incorporates neuroscience principles, focusing on visual learning and executive function.

The timer has received positive feedback, especially regarding its benefits for individuals with ADHD, autism, and dyslexia, and became a top-selling new timer on Amazon. McLean highlighted how the color shifts guide focus and transitions, making time feel more tangible.

The constant visual and auditory cues help users stay on task and avoid distractions. He stressed that it's more than an alarm clock, helping users understand their progress and adjust their time or effort.