Following a recent corporate shoot at the offices of Chambers Financial Services in Benfleet, you can't help but notice the brilliant green wall as soon as you enter the door, which I immediately thought would look fantastic as a backdrop.

In this episode I share a thought directed at both photographers, and those requiring corporate photos.

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BE CREATIVE. BE INSPIRED. BE YOU.

Let me start this episode with a question to you. How do you protect yourself from the unknown?

Now answer another question. Do you know the difference between backing your data up and transferring it, and do you know which one your insurance provider wants you to have in order to successfully make a claim?

Listen to this episode to find out.

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BE CREATIVE. BE INSPIRED. BE YOU.

Like many others I am my business. With no employees, I take on every aspect of building my photography business.

Which means, there are on occasion, times when I have to press pause on everything else, so that I can deal with situations that arise, and it has been one of those situations recently that has prevented me from bringing you new episodes.

I’d like to thank you all for listening in to the podcast, it means a lot and I truly appreciate your time. When I started out I had no way of knowing how this would be received, or whether what I had to say would be of any interest to anyone, so from the bottom of my heart, thank you.

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BE CREATIVE. BE INSPIRED. BE YOU.

With the help of the free plugin LR/Instagram you can upload your photos directly into Instagram. I talk you through how to do it.

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BE CREATIVE. BE INSPIRED. BE YOU

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I would love for you to join the corpus callosum community.

https://www.facebook.com/groups/260853604466712/

Whilst scanning through my LinkedIn feed the other day, I came across this question;

“When will phones replace cameras? Will they ever?”

So I decided to weigh in and give my thoughts.

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BE CREATIVE. BE INSPIRED. BE YOU

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I would love for you to join the corpus callosum community.

https://www.facebook.com/groups/260853604466712/

I see time and again people putting within their comments, “Link In Bio”, which to a degree is fine. But that comment becomes irrelevant the moment you post another photo and say, “Link In Bio”.

I share my thoughts on what I believe to be a better approach.

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BE CREATIVE. BE INSPIRED. BE YOU

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I would love for you to join the corpus callosum community.

https://www.facebook.com/groups/260853604466712/

As we enter the first quarter of 2019, It’s time to reflect back over the last few months and make sure that I’m still on target.

Q. How are you fairing so far. Are you on track or have you, like me, fallen behind, and if you’re behind what changes are you making to pull it back in the second quarter?

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BE CREATIVE. BE INSPIRED. BE YOU

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I would love for you to join the corpus callosum community.

https://www.facebook.com/groups/260853604466712/

In this over populated world that is photography today, it is very hard to stand out amongst the crowd. That’s not to say this is unachievable, I’m just saying that in today’s market it is extremely difficult, given the amount of noise being generated.

One way to give yourself a chance is to be where your market is. Whilst the current trend is for photographers to be predominantly on Instagram, ask yourself this question;

“By throwing all my efforts into Instagram, who am I actually looking to target, and are my practices working?”

For me, I’ve already said that I’m looking to build my corporate headshot portfolio throughout 2019, so whilst I will and do still post to Instagram…

Check out my profiles, @garyfernon and @photoreceptor_cell

…it makes more sense for me to spend more time and energy posting to LinkedIn, because as we all know, LinkedIn has become the business equivalent to Facebook.

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BE CREATIVE. BE INSPIRED. BE YOU

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I would love for you to join the corpus callosum community.

https://www.facebook.com/groups/260853604466712/

The two interlinked photoshop tools dodge and burn perform a simple yet hugely powerful task. Do you know the difference between to the two? If not, listen to this episode to find out.

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BE CREATIVE. BE INSPIRED. BE YOU

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I would love for you to join the corpus callosum community.

https://www.facebook.com/groups/260853604466712/

During a corporate shoot recently most of the people I had to photograph all said the same thing; “I hate having my photograph taken.” This isn’t something I’ve never heard before, and I’m pretty sure you haven’t either, so I asked the question, “why?” BE CREATIVE. BE INSPIRED. BE YOU.