In order for photography to be effective for your business it is important you have the right shot to best portray your message to the viewer. It is about selecting the correct approach that best explains to your clients what it is that you, and your business go through on a day to day basis. It will be those who understand the benefits a photographer is to their business, who will succeed in continuing to capture the eye of the market. BE CREATIVE. BE INSPIRED. BE YOU.

A-Z of Photography | Rule of thirds. If your new to photography you will have heard a number of references over and over when you talk with photographers, and I’m willing to bet the rule of thirds is in there. Confused? Then don’t be. In this episode I explain what this means for you and how it will help you compose better shots. BE CREATIVE. BE INSPIRED. BE YOU.

Something a little different for this episode. I’d like you to listen to the message, it’s not about what gear you have, it’s about you as an individual, a creative, that truly makes the difference. Be Creative. Be Inspired. Be You

A-Z of Photography - White Balance, commonly depicted as WB. It’s time to take it off of auto and get creative. If you already manually set your WB I’d love to hear from you, to find out what you find is best for different environments. BE CREATIVE. BE INSPIRED. BE YOU

I recently tweeted about always keeping business on you as you never know when an opportunity may present itself, but my question is; Do they still have a place? Also I’d love for you to join me over on Twitter, @GaryFernon BE CREATIVE. BE INSPIRED. BE YOU

In this fourth and final part of this mini series I talk about the cost of hiring a photographer.

Create that ripped paper effect in six steps.

You can also follow along with the guide I created for the photoreceptorcell YouTube channel if you prefer;

https://youtu.be/CpglMoJCoAg

Creating a custom text brush is easier than you might think. In this episode I talk through the seven simple steps to achieve this.

You can also follow along by watching the guide I created for the PRC YouTube channel.

https://youtu.be/AMxCtVsG6As

Part three is about creativity. It’s another aspect that you need consider when choosing the right photographer for you and your brand.

Inspiration is all around us, but where do you turn to be inspired to create better photography? Listen to this episode to find out where I find mine when it comes to portraits.