Visual Storytelling Today

In this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about his visual storytelling philosophy, his definition for what is a minimalist video? notable industry examples, the future ahead, final tips - and much more.

Watch the video recording of this episode: 
https://www.visualstorytell.com/blog/what-is-a-minimalist-video   

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

To learn more about visual storytelling, Order Shlomi Ron's  book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and sales folks can easily apply - and much more.

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Mike Brown, CEO, and Vincent Keane, Creative Director at Cyber-NY - a boutique digital agency that has pioneered virtual cinema back in Spring 2020. We talked about their unique journey breaking into video streaming, what is virtual cinema, their remarkable story of working with distributors and helping local movie theaters to use their virtual cinema platform and generate revenue during last Spring lockdown, film festivals they work with, actionable tips for brands and much more.

Watch the video recording of this episode: 
 https://www.visualstorytell.com/blog/what-is-virtual-cinema  

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

To learn more about visual storytelling, Order Shlomi Ron's  book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Jacqueline Elboghdadi, Regional Senior Marketing Director at Alshaya Group - a leading international franchise operator that delivers great shopping, dining and leisure experiences - based in Dubai. We talked about her journey, the process of adapting visual stories around global brands to various regional markets, success metrics, key examples, and much more.

Watch the video recording of this episode: 
https://www.visualstorytell.com/blog/how-to-use-visua…gional-marketing  

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

To learn more about visual storytelling, Order Shlomi Ron's  book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Shizue Roche Adachi, Director of Communications & Narrative Design at Real Food Real Stories, a non-profit organization based in San Francisco with a mission to grow just connected and resilient food communities through stories. We talked about her journey entering the food storytelling, her perspectives about how she uses visual storytelling in her work, the role of emotions among other exciting topics.

Watch the video recording of this episode: 
https://www.visualstorytell.com/blog/what-is-food-storytelling  

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

Order Shlomi Ron's new book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted. We talked about her journey, her perspectives about the key drivers that make an impactful visual story, the virtual workplace in times of COVID, visual examples, and her take on the future of visual storytelling, among other exciting topics.

Watch the video recording of this episode: 
https://www.visualstorytell.com/blog/what-makes-a-perfect-visual-story  

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

Order Shlomi Ron's new book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode, I chat with Nina Jacobsen, Co-founder, CEO, and Helle Jabiri, Co-founder, CCO of Biites.com, a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolutionize branded long-form films and give them the center stage they truly deserve. In this sense, think of Biites as the Netflix for branded visual stories offering high-quality visual storytelling without any ad interruption, and viewed in an optimal cinematic experience.   Some of the questions we discussed:

• What is our definition of effective visual storytelling?
• Why Biites believes an increased focus on quality in the distribution of brand films will help increase your engagement time with an audience?
• How long-form branded entertainment formats are on the rise?
• Why do we believe that brands have a crucial role to play in the education of society and consumers within their respective industries?
• What are the various types of visual stories we are featuring on Biites and our curation criteria?
• How long-form visual stories can drive top and lower funnel impact?
• We’ll also share 2 examples of successful visual stories
• What are our top 3 tips for creating compelling long-form visual stories to support a larger brand narrative?
• And much more!

Watch the video recording of this episode: 
https://www.visualstorytell.com/blog/how-brands-can-tell-long-form-visual-stories  

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

Order Shlomi Ron's new book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

What do you get when you mix together storytelling and geography?

In this episode, I chat with Brian Alonso, Co-Founder at Built Story.

I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places you’re visiting. Not only that, but the app also allows you to sell your tours and getting other people to appreciate the stories behind your favorite places. How cool is that?

Some of the questions I asked Brian:

– What was the most emotional moment that got you to start BuiltStory?

- What is BuiltStory’s business model and market coverage?

- How does visual storytelling fit into BuiltStory?

 

- How do you see brands using tours to create emotional bonds with their audiences?

 

- How can tour takers see a place through the eyes of tour creators using an image, video, sound, and text?

And much more!

Watch the video recording of this episode: https://www.visualstorytell.com/blog/when-storytelling-meets-geography

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

Order Shlomi Ron's new book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

In this episode, I chat with Dr. Federico Conforto, who is a friend and also a Critical Care physician who works at San Camilo Hospital in Rome, Italy. As we all know, Italy was one of the countries that got hurt the most early on when the pandemic broke out late March. At its peak on April 20th, Italy had 108,000 active cases. We hear a lot about the hard work of health workers, but do we truly understand the magnitude of the sacrifice they are making? In this episode, I wanted to zoom in into the life-saving work of Dr. Conforto and his team. His job practically places him every day in the eye of the storm battling the coronavirus.

Some of the questions I asked Dr. Conforto:

– Why have you decided to become a doctor?

– Can you describe a day in your life? How many hours? What was your most emotional moment?

– What is the most effective therapy strategy to fight COVID-19, pre-vaccine? Plasma, Remdesivir, etc?

– You told me that the most difficult moment is that you work hard to save lives but at the same time you need to protect yourself. Can you share more?

– Can you describe a moment when patients or the public expressed gratitude for your incredible work?

– What people should watch out for now that many countries are loosening up restrictions on the stay at home orders? Sweden’s herd immunity.

– What is the most troubling pandemic misconception you’ve come across?

– When will the virus disappear? Can you also address the potential problem of post-traumatic stress disorder people may face post-corona?

– What would be your top 3 tips for watching out during the current reopening period?

And much more!

Watch the video recording of this episode: https://www.visualstorytell.com/blog/a-story-of-healthcare-hero-from-rome-italy

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

Order Shlomi Ron's new book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment. With a passion for connecting audiences with innovative and inspiring content, Chris Colbert founded DCP Entertainment; giving a platform to People of Color, Women, and LGBTQ communities, as well as highlighting stories around mental health, disability, and overcoming adversity.

What you will learn?

– Can you share more about the visual storytelling programs you run at DCP Entertainment?

– Can you share a few success stories and discuss how the visual story was created? From concept to developing the visual storytelling strategy and delivery? Are you after specific emotions? And what was the public response?

– How are you elevating stories of underrepresented communities during the coronavirus pandemic?

– Can you share any failures or obstacles while developing a program and what have you learned from the experience?

– What was the most emotional moment for you and why?

– Based on your experience at DCP, can you share your top 3 tips on how to tell compelling stories (video and podcasting)?

And much more!

Watch this episode on Youtube: https://youtu.be/Xcr3CTamzBg

Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-stories-of-underrepresented-voices-drive-social-impact

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com

Order Shlomi Ron's new book: 
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories

Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe