Visual Storytelling Today

In this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company.

He has been working for more than 25 years in organizations in different roles, mainly Training, Strategy planning, Marketing, and Communication. His work is informed by the principles of Gestalt Psychology, Theory U, Narrative Therapy and the Art of Hosting. He facilitates teams on storytelling, collaboration, learning strategies, innovation and future making in a disruptive world. He coaches and curate individuals on their career path, and designs and hosts events on organizational change and personal transformation such as INTAGIO, and BERLIN CHANGE DAYS - to name a few. He has recently co-authored "Beyond Storytelling", a book which demonstrates how to work with stories in organizations, communities and as an individual.

• How you can use e-learning to train your audience?
• What are the key visual storytelling techniques you could use?
• How to measure the success of your e-learning program?
• What the future lies fore-learning evolution>?
• And much more

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Looking to learn more about how to unleash the power of visual storytelling in your business?

Schedule a FREE appointment!

In this episode, I chat with Rafael Baldwin, Digital Media Storyteller at Miami's renowned New World Symphony. We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories.

Single, multi-camera, and VR/360° immersive television director and producer working at the intersection of filmmaking, sound and music production, computer programming, and human interaction. I've been responsible for coverage and special transmissions of the BAFTA Awards, Cannes, Venice, Berlin, San Sebastian, Sundance Europe, and London Film Festivals, The Royal Wedding in Britain, the Coronation of King Philip VI of Spain, the London 2012 Olympic and Paralympic Games, and the NFL at Wembley. I directed the award-winning Virtual Reality documentary "Mission: Frost Science" in collaboration with the Frost Science Museum of Miami. I am the Digital Media Storyteller of Michael Tilson Thomas' New World Symphony orchestra of Miami Beach, and Professor of VR/360º Immersive Storytelling for undergraduate and postgraduate students at the University of Miami. 

• What are the top trends in emerging visual media this year?
• What is the process Rafael uses to transform stories using emerging visual media at the New World Symphony?
• What are 
• What are some of the industry's best practices in emerging visual media?
• And much more

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Read Rafael's top 3 emerging visual media trends to watch out for in 2019: http://www.visualstorytell.com/blog/how-to-transform-stories-using-emerging-visual-media

Looking to learn more about how to unleash the power of visual storytelling in your business?

Schedule a FREE appointment!

In this episode, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insightful success stories from his clients and simple, yet actionable tips you don't want to miss.

Park was honored as Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was also recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. He created the communications curriculum (based on the Story Cycle) and teaches in the Executive Master of Sustainability Leadership program at Arizona State University to help international B2B executives advance their social initiatives further, faster through the power of story.

• Can you describe how do you apply visual storytelling in your approach with clients?
• What are the typical business objectives clients ask your help with?
• What are the common misconceptions or challenges business leaders have today about business storytelling?
• What was a great lesson you’ve learned from a failure when working with clients using a visual storytelling experience?
• How do you measure the success of your visual storytelling program? Are there any specific KPIs, metrics?
• Where do you see the future of visual storytelling is headed?
• And much more

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

To read this episode's full show notes: http://www.visualstorytell.com/blog/how-to-make-your-audience-visualize-your-story

Looking to learn more about how to unleash the power of visual storytelling in your business?

Schedule a FREE appointment!

In this episode, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group. We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives marketers should consider, and the various on and offline tools an ethnographer uses to get the backstories behind the hard data.

Tory resides mostly out of her suitcase; however, she has roots in New Hampshire and a strong affinity for living in Colorado. She has a deep love for travel and people, which has helped set the foundation for her journey into qualitative market research as an immersive ethnographer. Tory has been throughout North America, Africa, and Asia collecting ground-level insights from individuals, CEOs, founders, NGOs, and community members that she leverages to solve strategic business questions. With a background in entrepreneurship, leadership, and business, Tory has also managed numerous initiatives for Academic Institutions, NGOs, businesses, and international organizations. She’s found her specialty and expertise at the nexus of culture, human behavior, and marketing. Specializing in immersive research methodologies, Tory has conducted focus groups, in-depth interviews, ethnographies, ideation sessions, surveys, and workshops. As a partner in The Palmerston Group, she works with big brands to help uncover the unspoken nuances of their consumers and bring them to life (beyond their buying habits). In a world of big data, Tory helps answer the WHY behind human behavior.

• what is Ethnographic Research?
• Why marketers should care about Ethnographic Research when creating an effective brand narrative?
• What are the typical business objectives marketers should consider?
• What is the end-to-end process for launching an Ethnographic Research program?
• What are the misconceptions about Ethnographic Research?
• What are the most essential tips on how to get started?
• And much more

Read our episode's blog post on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Ready to launch a new product and need a powerful brand narrative and engaging visual assets?

Schedule a FREE appointment!

In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch out for and top tips on how to get started.

Susan Emerick is one of the early visionaries that helped defined the influencer marketing space both at her pioneering influencer programs she launched at IBM and as an educator, speaker and author of the book “The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media (2014).

• what is Influence Marketing?
• What are the main influencer categories?
• What are the typical business objectives marketers should consider?
• How influencers leverage visual social networks?
• What is the end-to-end process for launching an influencer marketing program?
• What are the pitfalls marketers should watch out for?
• What are the most essential tips on how to get started?
• And much more

Read our episode's blog post on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Ready to become a pro visual storyteller?

Schedule a FREE appointment!

In this episode, I decided to explore one of the fast-growing areas of visual storytelling - offline Branded Environments Design. I am talking about those visual narratives you most likely have seen when you visited a major corporate office. Local artists create them through digital or physical expressions such as paintings and sculptures commissioned by brands to support their unique culture in both customer-facing or corporate offices.

That’s why I am excited to have on our show Abbey Melsheimer and Gustavo Tonelli owners of Chilipop.co a branded environments design company. 

Abbey is hailing from a small town in Ohio, Abbey studied architectural design in Germany and graphic design in New York - developing an understanding and respect for cultural nuance that took her to large-scale projects in New York, London, Shanghai, and Miami. Her sensibilities for both design and purpose led Abbey to work on a wide array of spaces – from banking behemoths (Chase) to world-leading technology giants (Google) to trendy consumer products (Evian) – on working buildings and installations alike. She worked for industry leading firms such as HLW, MMoser, and MKG before opening her own creative studio in Miami.

And Gustavo is a musician, writer, radio host, photographer, television producer – since an early age Gustavo has been drawn to anything that involved creating something where nothing existed before. With a keen sense of the business aspects of the arts, he promptly found himself across the aisle working for companies such as Time Warner, HBO, and the Cisneros Television Group. Initially involved in the marketing aspects of music releases, he left his native Argentina to move to the US where he works between New York and Miami focusing on both photography and developing new concepts for television and visual arts.

• What is Branded Environment Design in the context of Visual Storytelling?
• What are the typical business objectives as a marketer you should consider?
• How does the end-to-end process of Branded Environment Design look like?
• What are the project examples of successful Branded Environment Design?
• What are the top tips and best practices to consider?
• And much more

Read our episode's blog post on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Knowing how to connect better with audiences is always one of the top challenges for marketers and business leaders. With this in mind, in this episode, I decided to invite a business leader outside the traditional marketing space to share her story.

That’s why I am excited to have on our show Yasmine Kotb, the owner of Mina Mediterraneo - one of the great success stories in Miami’s cuisine landscape. After receiving a degree from the University of Texas in Journalism, Yasmine began her career in the music industry where she managed various facets of concert production. Working with a plethora of A-list musicians including Paul McCartney, Beyonce, Coldplay and Cher (to name a few), Yasmine spent most of her time on the road where she would stay at the best hotels and dine at the finest restaurants. While traveling the world, Yasmine learned about different cultures and their cuisines. Now a seasoned world traveler and lifestyle connoisseur, Yasmine decided to leave her impressive career in the music industry to embark on a new culinary journey in Miami. Mina’s Mediterraneo, the brainchild of Yasmine Kotb, fuses together her love of Mediterranean food with the memories of her culture growing up as a child.
 

• What art the secret, yet simple ingredients to connect better with your customers?
• What are the offline visual storytelling tactics to use to improve customer experience?
• What are the lessons to start a small business single-handedly?
• Failure learnings along the way.

Read our episode's blog post on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Our clients typically ask us: how do I find and own my business story? And a follow-up question, what are the secret ingredients to make a good business story. With this in mind, I’d like to focus this episode of Visual Storytelling Today show on these fundamental questions I am sure any business leader can relate to.

I have the great pleasure to speak today with Diana Yazidjian, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.

• What makes an effective business story?
• How does the end-to-end process of creating an effective Visual Storytelling program look like?
• Where is the future of business storytelling headed?
• Great industry examples and actionable tips to get you started

Read our episode's blog post on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal vs. minimal design approaches), I’d like to focus our upcoming Visual Storytelling Today show on Instagram and how visual storytellers like you can take advantage.

Julie Cabezas is a co-founder of The Ideal Marketing Agency. Julie (B.S.B.E.) was a key marketing team member in the $1.65B acquisition of a groundbreaking medical device robotics company prior to co-founding IDEAL. With a background in engineering, training, and marketing, she developed the elegant, flexible framework IDEAL uses to teach entrepreneurs and executives to create social brands their customers love. She is the inventor of Social Brand D.N.A. and the Content Creation Formula. Julie has loads of expertise transforming brands into what she calls “Little Black Dress Brands” on Instagram.

• What is Instagram Storytelling and why as a marketer you should care?
• What are the typical business objectives marketers could use Instagram Storytelling for?
• How does the end-to-end process of creating an effective Instagram Storytelling program look like?
• Great industry examples and tips to get you started

Read our episode's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

In this episode, I chat with my good friend and digital futurist Geoffrey Colon at Microsoft. We reviewed the road visual storytelling has already made, crossing the lines from the entertainment world to marketing and what to expect in the near future.

Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and popular culture. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA. Colon has written for or been quoted in media outlets including Business Insider, Fast Company, The Huffington Post, The Guardian, Wall Street Journal, Billboard Magazine, Adweek, and Entrepreneur. He has also appeared on Cheddar TV, NASDAQ Live, WABC-AM New York, and Marketplace on NPR. He is an avid speaker on the global marketing conference circuit and has keynoted events in New York City, Los Angeles, San Francisco, Berlin, Chicago, Dallas, Denver, Seattle, Bangkok, Portland, Raleigh, Porto Alegre, Sao Paulo, Oslo, and Tromso. Disruptive Marketing is his first book. Geoffrey is producer/host of the video series CULTURE JAMMING on LinkedIn and the podcast DISRUPTIVE FM w/ Cheryl Metzger. He is a regular contributor to Branding Strategy Insider. He is also featured regularly on LinkedIn and the Bing Ads blog. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.

• Why is visual storytelling vital for marketers in 2018 and beyond?
• What are the typical business objectives marketers could use visual storytelling for?
• What are the top 2018 visual storytelling trends to watch for?

Read our episode's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.