Visual Storytelling Today

Do you know how to harness the power of video at each stage of your buyer’s journey?

With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your audience re-enacts real-life events, but remotely.

In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with B2B video storytelling expert, Tyler Lessard, VP Marketing at Vidyard.  

Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in enterprise technology, marketing tech, sales enablement and video marketing. Currently, serves as VP Marketing at Vidyard.com, a versatile B2B video marketing platform, host of the Content Pros podcast, Chief Architect of Viewtopia and avid Chalk Talker.

• Why is video vital to crafting a business story?
• What is the definition of B2B video storytelling?
• What are the core challenges marketers are facing today when developing their own video storytelling strategies? Outsource vs. bringing in-house?
• 2 examples of successful B2B video storytelling 
• 3 basic video marketing tips you can apply to your business today

Read our episode's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations? 

With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy.

Imagine having a real-time "magic pitchfork" that finds the most valuable nuggets of information to match your business objectives. 

In this episode, Shlomi Ron, co-founder at The Visual Storytelling Institute is speaking with social listening maven, David Berkowitz, Chief Strategy Officer at Sysomos.  

David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. 

Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.

• Why is social listening vital for crafting a business story?
• What are the core challenges marketers are facing today when researching their customer segments?
• How visual storytelling plays out into social listening?
• 2 examples of successful social listening done right
• 3 basic social listening tips you can apply to your business today

Read our episode's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Looking for a custom Visual Storytelling workshop around your product/service?

Learn more and schedule a FREE conversation.

Augmented/Virtual Reality revenue forecast is expected to hit $108 billion by 2021. Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 with AR taking the lion’s share of $83 billion and VR $25 billion (source: Digi-Capital).

Are you ready?

With all this action, marketers need to learn how to navigate this new discipline against realistic business objectives, and realize that there are new game rules for developing and distributing immersive experiences. In this session, we'll go over the basic terminology of the entire immersive spectrum; from 360 video, AR, MR to VR. We'll review the business objectives immersive visual storytelling experiences serve, typical mistakes and how you can launch your own immersive visual storytelling strategy.

Our guest, is Cathy Hackl, is an Emmy-nominated communicator turned VR & AR, producer, speaker and futuristic content creator. She served as chief communications & content officer for Future Lighthouse, one of the world's top VR studios focused on branded VR narrative, where she collaborated on projects with brands like Sony Pictures Entertainment, Oculus, Beefeater, and William Morris Endeavor.

Hackl was also selected as a 2017 Oculus Launch Pad Fellow, a program designed to support promising diverse VR content creators and help them bring their unique ideas to market. She currently helps innovative tech brands with highly-specialized communications services, while teaching communicators about the latest tools and tech. She's also the founder of Latinos in VR/AR and one of the women leading the virtual revolution. Cathy was named by Onalytica as a leading augmented reality influencer and also by NBC News as one of the top Latina women working in virtual reality.

She has spoken about VR and social media in more than 10 countries and has been featured in media outlets like Mic, CNN, Entrepreneur, VentureBeat, Mic, and Mashable. Hackl is also the co-chair of the VR AR Association's Marketing Committee and a leading voice in the VR AR marketing space.

• What are the definitions for the different kinds of immersive experiences? And why as a modern marketer you should care 
• What are the core business objectives immersive visual storytelling are optimal for? And how do you measure success?
• What are the new game rules that govern development and distribution of immersive experiences?
• What are industry examples from key verticals that demonstrate the power of immersive visual storytelling?
• What are simple tips marketers could use to start their own immersive program?

Read our guest's blog post about this topic on VSI Blog.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Looking for a custom Visual Storytelling workshop around your product/service?

Learn more and schedule a FREE conversation.

In the last 50 years, the amount of ads and brand content we get exposed to on a daily basis has increased from 500/day to ~5000/day. This growing information overload, coupled with decreasing attention spans required marketers to figure out new ways to break through the clutter.

In this episode, we'd like to talk about the drivers for the rise of user generated (UGC) marketing and how to harness its power with visual storytelling. UGC marketing falls under earned media where 93% of consumers find UGC to be helpful when making a purchasing decision (source: Adweek). Why? User generated content is more authentic, and believable than official brand content. It offers unbiased customer perspectives. This humanizing effect builds trust with audiences and drives engagement.

Our guest, is Tim Sae Koo, CoFounder, and CEO at Tint, which is a platform that helps brands aggregate, curate and display any social media feeds anywhere they want. With so much marketing noise out there today, people are turning to real people they trust, not ads. That's why over 5,000+ brands like the United Nations, Krispy Kreme, Loews Hotels, Nestle, and LeanIn have turned to TINT to provide them a robust platform that allows them to incorporate their authentic customer content into the heart of their marketing.

• Why knowing how to drive user generated marketing is a must-have in today's overcrowded attention economy?
• How to create an effective user generated marketing strategy, leveraging visual storytelling?
• What are the best examples of leveraging UGC marketing as part of a larger visual storytelling strategy?
• How do you measure the success of a UGC marketing program?
• What are simple UGC marketing tips marketers could apply to their business today?

Read our guest's blog post about this topic on VSI Blog:
http://bit.ly/2vpKGUe 

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.

Looking for a custom Visual Storytelling program for your company? Learn more at www.visualstorytell.com. 

90 percent of the information consumed by our brain is visual. Humans are visual beings who have been communicating through visuals for eons. You remember 80 percent of what you see but only 20 percent of what you read.

With over 5 billion pieces of content published daily online (AKA "Communication Noise") and audiences that experience decreasing attention spans, businesses of all sizes are struggling to get their marketing messages across. In this episode, we'd like to unpack the narrative power of visual content, and discuss how to master its core formats; from infographics, graphics, charts & reports, to interactive presentations.

Our guest, is Payman Taei, Founder, and President at Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland based digital agency specializing in website design, user experience, and web app development.

• Why creating great visual content is the grand "Trojan Horse" to rise above the communication noise?
• How to make an effective visual content strategy? What role visual content plays in the buyer's journey?
• What are the best examples of leveraging visual content as part of a larger visual storytelling strategy?
• How do you measure the success of a visual content program?
• What are simple visual content tips marketers could apply to their business today?

Read our guest's blog post about this topic on VSI Blog: http://bit.ly/2wq9hqq

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com. 

Infographics have become one of the fastest-growing tactics savvy visual marketers use today. In fact, the effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent, according to the 2016 study by the Content Marketing Institute.

In this episode, we'd like to unpack the power of infographics and dig deeper into infographic story-making, visualizing and effective distribution.

About our guest

Our guest, is Brian Wallace, president at NowSourcing, one of the world's top infographic design agencies based in Louisville, KY, and Cincinnati, OH. Brian also runs a local event to make the Louisville / Cincinnati corridor a more competitive region (#thinkbig) and has been named a 2017 Google Small Business Advisor.

In this episode, Shlomi talks with Brian about:

• What is the definition of an infographic? How many infographic types are there and what business objective do they serve?
• How to make effective infographics that tell a story? How does the end-to-end process look like?
• What are the best examples of leveraging infographics as part of your visual storytelling strategy?
• How do you measure the success of an infographics program?

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com

“Cartoons are fun, simple and also minimalist, you don’t need a lot of details, so your message comes out loud and clear and that’s very liberating. They also can hit somebody in 5 seconds”
~Hugh MacLeod

Hugh MacLeod has been drawing about life and business for over twenty years. Mission, purpose, and meaning are the cornerstones of the message behind his art. At the heart of Hugh’s work is one core belief: art has the power to transform business. Art can express ideas, vision, beliefs, culture, and purpose faster, better and more deeply than any other method of business communication.

Art, particularly cartoons, are perfect for conveying the root of an idea in a way that starts a dialogue between the right people. Hugh harnesses art in a way that helps businesses confront tough problems, parses complex human relationships and engages employees to collaborate on solutions. Together with his business partner Jason Korman, Gapingvoid Ltd. has created custom artwork for some of the largest companies, including Intel, HP, Microsoft, Roche, Zappos, VMWare, and VW- and is hung in over 5,000 companies around the world.

Hugh is a highly-regarded author, writing on the themes of innovation, creativity, and motivation. His book “Ignore Everybody” was downloaded over 5 million times since being posted on his popular marketing blog and enjoyed by readers all over the world. Re-imagined in print form, the book “Ignore Everybody” made the Wall Street Journal’s best-sellers list.

In this episode, Alex talks with Hugh about: 

• How he moved from copywriting to cartooning
• What are the emotional drivers behind his most effective art and cartoons
• How he uses visual imagery to drive organizational culture change for major brands
• Top takeaways marketers can use to harness power of visual media

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com

"A truely interactive video offers users a non-linear navigation experience, supported by embedded digital resources (e.g., images, videos, text bubbles, links, online forms etc.) for users to learn more.”
~Gavrilo Bozovic

A recent study from Vidyard found that businesses are now creating an average of 18 videos per month. Over half of business videos created in the past year were 2 minutes or shorter, and Cisco recently predicted that 84% of Internet Traffic will be video by 2018.

With all this action around video, in this episode, Shlomi Ron talks with Gavrilo Bozovic, founder & CEO at Teleport, a Swiss-based innovator of an interactive video platform. 

What you will learn:

• What is the state of video marketing landscape?
• Where are we going wrong today in the delivery of compelling video content?
• What is the definition of "interactive video" narrative? What are the common use cases?
• How do you measure the success of an interactive
  video program?

Watch the interactive video of this episode: http://bit.ly/2oUfcAb.

This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at www.visualstorytell.com