What does it take to escape a life of control and build a future on your own terms? McKenna Zannini’s journey is nothing short of extraordinary. From growing up in the confines of a cult in rural Pennsylvania to graduating from Wharton, thriving on Wall Street, and launching a successful digital marketing agency, McKenna embodies resilience, courage, and determination. In this episode, she opens up about her upbringing, the pivotal moment that led her to leave, and how she cultivated the grit to turn challenges into opportunities. Whether you’re an entrepreneur, dreamer, or someone seeking inspiration to take bold action, this episode will leave you empowered to break barriers and rewrite your story.

Makenas Links: 

Website: ⁠https://www.theboutiquecoo.com/

Linkedin: https://www.linkedin.com/in/makena-finger-zannini-7291981b0/

https://www.linkedin.com/company/the-boutique-coo/ 

Instagram: ⁠https://www.instagram.com/theboutiquecoo

Facebook: https://www.facebook.com/theboutiquecoo/?show_switched_toast=0&show_invite_to_follow=0&show_switched_tooltip=0&show_podcast_settings=0&show_community_review_changes=0&show_community_rollback=0&show_follower_visibility_disclosure=0 

Shannons Links:

Website: ⁠medspamastery.co⁠ 

Linkedin: ⁠https://www.linkedin.com/company/medspamastery/?viewAsMember=true⁠ 

Instagram: ⁠instagram.com/shannonventures⁠ ⁠instagram.com/themedspamasteryreport⁠ 

Facebook: ⁠https://www.facebook.com/profile.php?id=61566212074885⁠ 

Pinterest: ⁠https://www.pinterest.com/themedspamasteryreport/⁠ 

More from Vitality Ventures Group:

Website: ⁠vitalityventuresgroup.com⁠ 

Linkedin: ⁠https://www.linkedin.com/company/vitalityventuresgroup/?viewAsMember=true⁠ 

Instagram: ⁠instagram.com/vitalityventuresgroup.com⁠ 

Facebook: ⁠https://www.facebook.com/vitalityventuresgroup⁠ 

Pinterest: ⁠https://www.pinterest.com/vitalityventuresgroup/⁠ 

More from Vitality Lens:

Website: ⁠vitalitylens.com⁠ 

Linkedin: ⁠https://www.linkedin.com/in/madison-riley-39a479180/⁠ 

Instagram: ⁠https://www.instagram.com/vitalitylens⁠ 

Facebook: ⁠https://www.facebook.com/maddierileystudios⁠ 

Pinterest: ⁠https://www.pinterest.com/vitalitylensmedia/⁠ 

#WomenInBusiness #FemaleEntrepreneur #Leadership #WomenLeaders #EmpowerWomen #BusinessWoman #EntrepreneurLife #WomenInLeadership #InspiringWomen #WomenInnovators #LeadershipDevelopment #WomenInTech #FemaleFounders #WomenInIndustry #InnovativeWomen #EmpathyInLeadership #WomenCEOs #CultSurvivor #OvercomingAdversity #BiasForAction #FemaleEmpowerment #CultEscape #FromCultToCEO #WhartonGraduate #WallStreetToWestCoast #DigitalMarketingAgency #MotivationMonday #SuccessStory #InspiringWomen #StartYourJourney #TakeTheLeap #GritAndGrowth #ActionBias

Music: Lofi Study Musician: FASSounds Site: ⁠https://pixabay.com/music/lofi-study-112191/

In this insightful episode of the "Vitality Vault," Shannon Hayes is joined by Jennifer Perry and Alec Wagner, co-owners of Ethereal Aesthetics in Vancouver WA. Jennifer, an anesthesiologist since 2008, shares her transformative journey from experiencing professional burnout in Tillamook to founding a medspa as a new venture. Alec, with his unique background in culinary arts, details his shift from kitchen to medspa management, highlighting the duo's dynamic approach to business. Together, they discuss the challenges of running a medspa, the importance of a personal touch in growth, and balancing work with personal life, all while navigating the evolving industry landscape.

Ethereal Online:

Website:⁠ ⁠⁠etherealaestheticsllc.com

Instagram:⁠ ⁠⁠@ethereal|aestheticsllc

Shannons Links:

Website:⁠ ⁠medspamastery.co⁠⁠

Linkedin:⁠ ⁠https://www.linkedin.com/company/medspamastery/?viewAsMember=true⁠⁠

Instagram:⁠ ⁠instagram.com/shannonventures⁠⁠⁠ ⁠instagram.com/themedspamasteryreport⁠⁠

Facebook:⁠ ⁠https://www.facebook.com/profile.php?id=61566212074885⁠⁠

Pinterest:⁠ ⁠https://www.pinterest.com/themedspamasteryreport/⁠⁠

Ethereal Aesthetics Introduction and Background

Shannon introduces Jennifer Perry and Alec Wagner, discussing their dynamic and background in running Ethereal Esthetics, a med spa in the Salmon Creek area of Vancouver.

Jen Perry's Career Journey and Move to Vancouver

Jen Perry discusses her career in nursing and anesthesia, her move from Tillamook to Vancouver due to COVID-19 and burnout, and her diverse living experiences across 36 addresses.

Alec Wagner's Background and Meeting Jen

Alec Wagner shares his culinary background, including his experience with Cirque du Soleil, and recounts how meeting Jen in a Vancouver bar led to his involvement in Ethereal Aesthetics.

Transition to Ethereal Esthetics and Business Growth

Jen explains the evolution of Ethereal Aesthetics from a hobby to a full-fledged business, highlighting the challenges of starting from home and the importance of maintaining a personal touch in their services.

Challenges and Dynamics of Running a Business Together

Jen and Alec discuss the dynamics of their business partnership, including balancing work with personal life, the challenges they face, and their plans for growing the team and services.

Future Plans and Business Goals

The co-owners outline their future goals for Ethereal Aesthetics, such as expanding services and staff, and share their vision for eventually transitioning roles within the business to focus more on management.

Impact of COVID-19 and Business Adaptations

Jen and Alec reflect on the impact of COVID-19 on both their personal lives and business, discussing how they adapted to new safety protocols and the importance of staying flexible.

Networking and Building Relationships

The importance of networking and relationship-building is emphasized, with Jen and Alec discussing how connecting with colleagues and sharing resources has benefited their business growth.

Balancing Personal and Professional Life

Challenges of managing personal and professional life are explored, with Jen and Alec sharing their routines and the importance of taking breaks to maintain work-life balance.

Final Thoughts and Future Plans

The conversation concludes with Jen and Alec expressing gratitude for the opportunity to share their story and discussing the potential for future updates on their business journey.

More from Vitality Ventures Group:

Website:⁠ ⁠vitalityventuresgroup.com⁠⁠

Linkedin:⁠ ⁠https://www.linkedin.com/company/vitalityventuresgroup/?viewAsMember=true⁠⁠

Instagram:⁠ ⁠instagram.com/vitalityventuresgroup.com⁠⁠

Facebook:⁠ ⁠https://www.facebook.com/vitalityventuresgroup⁠⁠

Pinterest:⁠ ⁠https://www.pinterest.com/vitalityventuresgroup/⁠⁠

More from Vitality Lens:

Website:⁠ ⁠vitalitylens.com⁠⁠

Instagram: @vitalitylens

Music: Lofi Study Musician: FASSounds Site: ⁠⁠https://pixabay.com/music/lofi-study-112191/

In this episode of Vitality Vault, Shannon Hayes is joined by Ana Delgado, a trailblazer in the medspa industry and the CEO and founder of DentaSpa Seminars and CosMedic Consulting.

Ana shares her experiences and challenges in orchestrating large-scale educational symposiums and the importance of leadership, team building, and the critical role of empathy and multitasking in her success.

This episode offers an in-depth look at the dynamics of running a successful business in the aesthetic industry and the personal growth that comes from navigating the highs and lows of entrepreneurship.

Join us for a conversation filled with insightful leadership strategies and personal anecdotes aimed at empowering women in business.

Anas Links:

Website: iafa.com thecosmedicsolution.com dentaspa-seminars.com 

Linkedin: https://www.linkedin.com/in/ana-natalie-delgado-46062943/ 

Instagram: instagram.com/ananatalie04 

Shannons Links:

Website: medspamastery.co 

Linkedin: https://www.linkedin.com/company/medspamastery/?viewAsMember=true 

Instagram: instagram.com/shannonventures instagram.com/themedspamasteryreport 

Facebook: https://www.facebook.com/profile.php?id=61566212074885 

Pinterest: https://www.pinterest.com/themedspamasteryreport/ 

Guest Introduction: Ana Delgado, CEO and founder of Dentist Spa and the International Academy of Facial Aesthetics.

Event Discussion: Insights into the planning and execution of the IAFA annual symposium.

Leadership Focus: The importance of empathy, patience, and teamwork in successful leadership.

Team Dynamics: The role of a supportive team in managing large events and the significance of delegating tasks.

Gender Insights: Observations on gender differences in leadership styles, emphasizing multitasking and empathy more prevalent among women.

Personal Growth: Ana discusses her personal development as a leader and the continuous learning involved.

Challenges in Leadership: Strategies for handling stress and the importance of resilience in entrepreneurship.

Work-Life Balance: Managing professional demands while being a mother and the impact of entrepreneurship on personal life.

Vision and Adaptability: Ana’s journey from starting her business to adapting her vision over time.

Inspiration and Advice: Empowering insights for aspiring entrepreneurs, particularly women, on leadership and the importance of understanding individual strengths and weaknesses.

More from Vitality Ventures Group:

Website: vitalityventuresgroup.com 

Linkedin: https://www.linkedin.com/company/vitalityventuresgroup/?viewAsMember=true 

Instagram: instagram.com/vitalityventuresgroup.com 

Facebook: https://www.facebook.com/vitalityventuresgroup 

Pinterest: https://www.pinterest.com/vitalityventuresgroup/ 

More from Vitality Lens:

Website: vitalitylens.com 

Linkedin: https://www.linkedin.com/in/madison-riley-39a479180/ 

Instagram: https://www.instagram.com/vitalitylens 

Facebook: https://www.facebook.com/maddierileystudios 

Pinterest: https://www.pinterest.com/vitalitylensmedia/ 

#WomenInBusiness #FemaleEntrepreneur #Leadership #WomenLeaders #EmpowerWomen #BusinessWoman #EntrepreneurLife #WomenInLeadership #InspiringWomen #WomenEmpowerment #GirlBoss #WomenWhoLead #WomenInnovators #LeadershipDevelopment #WomenInTech #FemaleFounders #WomenInIndustry #InnovativeWomen #EmpathyInLeadership #WomenCEOs #BusinessInnovation #WomenInspiringWomen #WomenWithAmbition #FutureIsFemale #WomenSupportingWomen #SuccessMindset #LeadersInHeels #WomenEntrepreneurs #VisionaryWomen #StrongWomenStrongWorld

Music: Lofi Study Musician: FASSounds Site: https://pixabay.com/music/lofi-study-112191/

In this episode, Shannon and Rhonda dive deep into the world of customer loyalty and engagement. Despite initial reservations about traditional loyalty programs, they explore creative alternatives that could set a business apart. Listen as they discuss why Rhonda, a retail store owner, initially resisted loyalty programs and how her perspective has evolved after two and a half years in business. The duo brainstorm practical, memorable strategies for building customer loyalty without relying on conventional methods. From personalized gifts like recipe cards to potential tech innovations like a business-specific app, this episode is packed with actionable ideas designed to turn casual customers into passionate advocates. Whether you're a small business owner or just curious about innovative marketing strategies, this discussion on blending old-school charm with modern tech offers plenty of inspiration.

In this episode of The Business of Women, Shannon Hayes and Rhonda Hallstrom tackle a hot topic—women in leadership and politics. They dive into the challenges of self-promotion, the importance of empathy in leadership, and how women can own their space in both business and public spheres.

This discussion offers candid advice for entrepreneurs who want to lead with authenticity and build strong, supportive networks. Whether you're looking to grow your business or step into the spotlight, this episode is packed with insights that resonate with today's women leaders. Tune in for real talk and actionable takeaways!

More from Rhonda:

👩‍💻: hallstromhome.com

📲: @hallstromhome

Shannons Links:

medspamastery.co

@shannonventures

Produced by vitalitylens.

vitalitylens.com

@vitalitylens

Join us on this empowering episode of The Business of Women- Midlife Mavericks: Business Beyond Menopause, where hosts Shannon and Rhonda delve into the transformative period of menopause and its surprising role as a springboard for entrepreneurship. In a candid conversation, they share personal insights and humorous anecdotes on navigating the tumultuous waters of menopause while chasing the dream of business ownership. Discover why this life stage could be the best time to start your entrepreneurial journey, with discussions around overcoming societal expectations, harnessing years of accumulated wisdom, and the unique challenges and opportunities that come with starting a business in your 50s. Whether you're feeling invisible or invincible, this episode offers a fresh perspective on how menopause can mark a bold new chapter of growth and self-discovery. Tune in to hear how turning hot flashes into flashes of brilliance isn't just possible—it's happening.

More from Rhonda:

👩‍💻: hallstromhome.com

📲: @hallstromhome

Shannons Links:

medspamastery.co

@shannonventures

More from VItality Ventures Group:

📲: (971) 202-0950

📧: [email protected]

👩‍💻: vitalityventuresgroup.com

a vitalitylens. production

@vitalitylens

vitalitylens.com

Join Shannon Hayes and Rhonda Hallstrom for a spirited ride through the dos and don'ts of service boundaries in our latest episode of "The Business of Women." Packed with laughs, sugar cube confessions, and some serious business acumen, they tackle the tough question of when enough is enough. From the odd habits of their childhoods to the business-savvy tactics needed today, this episode blends humor with hard-hitting insights on ethical service provision. Perfect for the businesswoman who juggles customer satisfaction with the need to maintain professional integrity. Tune in for a dose of fun, wisdom, and a little napping strategy—because who doesn't need a power nap?

More from Rhonda:

👩‍💻: hallstromhome.com

📲: @hallstromhome

Shannons Links:

medspamastery.co

@shannonventures

More from Vitality Ventures Group:

📲: (971) 202-0950

📧: [email protected]

👩‍💻: vitalityventuresgroup.com

A vitalitylens production

@vitalitylens

vitalitylens.com

Get your copy of Down the Rabbit Hole: https://www.downtherabbitholebook.com/

Join us in this enlightening episode of the Vitality Vault Podcast, where host Shannon Hayes interviews Lacey J. Faught, co-author of the compelling new book, Down the Rabbit Hole: Slowing the Spread of Misinformation and Propaganda on Social Media. 

As women entrepreneurs and seasoned professionals in the digital marketing sphere, both Lacey and Shannon delve into the pervasive issue of misinformation across social platforms and its profound impact on society and businesses alike.

Find Lacey J online everywhere!

LinkedIn: https://www.linkedin.com/in/laceyjfaught/

Website: https://thinkspry.com/social-media-for-good/

https://www.laceyj.com/

Podcast: https://spryspacepodcast.podbean.com/

Instagram: https://www.instagram.com/laceyjfaught/

Co-Author Adrienne Harvey LinkedIn: https://www.linkedin.com/in/adriennemillsharvey/

Lacey, bringing over a decade of experience in social media marketing, shares her insights on how misinformation spreads and the practical steps individuals and businesses can take to identify and combat misleading content. This episode is not just a book promotion—it's a crucial conversation for anyone looking to understand the nuances of digital literacy and the importance of critical thinking online.

Whether you're a business owner, marketer, or just an everyday social media user, this episode offers valuable strategies to enhance your understanding of social media’s influence and safeguard against the tidal wave of misinformation. Key discussions include the "Three-Click Method" for evaluating the credibility of online information and the importance of maintaining digital awareness in a post-truth era.

Tune in to empower yourself with the knowledge to navigate the complex landscape of social media responsibly and effectively. Perfect for listeners interested in social media ethics, digital marketing, and media literacy. Don't miss this essential conversation as Lacey and Shannon explore how we can all contribute to a more informed and less polarized online community.

More from Vitality Ventures Group:

📲: (971) 202-0950 

📧: [email protected] 

👩‍💻: vitalityventuresgroup.com  

A vitalitylens. production

@vitalitylens

In this engaging episode of "The Business of Women," hosts Shannon and Rhonda unpack the critical role of sales and marketing in the success of small businesses.

More from Rhonda:

👩‍💻: hallstromhome.com

📲: @hallstromhome

Shannons Links:

medspamastery.co

@shannonventures

Coming from her experiences in New Jersey, Shannon helps women navigate the complex business landscape, while Rhonda shares insights from her journey running a retail store in Ridgefield, WA. Together, they explore how modern AI tools can revolutionize business practices, from expansion strategies to enhancing marketing efforts.

The episode delves into the importance of AI in decision-making processes, the impact of website design on business credibility, and practical tips for leveraging AI in graphic design and content creation.

Join Shannon and Rhonda as they provide invaluable advice for small business owners looking to leverage digital tools to boost their operations and marketing.

More from Vitality Ventures Group:

📲: (971) 202-0950

📧: [email protected]

👩‍💻: vitalityventuresgroup.com

In this introspective episode, we explore the significant shifts in priorities that come with approaching milestone birthdays, focusing on the transition from career-driven goals to personal and familial aspirations. The guest opens up about preparing for retirement and reallocating time towards what truly matters, such as personal well-being, family, and spiritual growth.

If you’d like to contact Stacie, the best way is by email at ⁠[email protected]⁠! You can also find her on Instagram @staciecriscolo, give her a follow to stay caught up!

The conversation also delves into managing relationships with aging parents, addressing the emotional complexities and adjustments needed when health issues transform family dynamics.

The episode then pivots to the professional realm, specifically targeting MedSpa owners and businesswomen. It discusses the crucial balance between personal and professional social media use, underscoring the importance of maintaining a polished and professional online image to uphold credibility and attract a discerning clientele. Practical marketing strategies are also covered, advising on the dos and don’ts of social media for business, ensuring content is not only engaging but also appropriate and reflective of professional standards. This episode is a must-listen for women in business seeking to navigate the challenges of professional branding and personal transitions.

-Turning 60 and Reflecting on Life Priorities: Stacie discusses a pivotal shift in life priorities as she approaches retirement age, focusing on spending more time on personal interests and reducing work pressures.

-Perception of Remaining Time: Explore the concept of visualizing the remaining years of life through calendars and the impact it has on prioritizing what truly matters.

-Family Dynamics and Aging: The conversation delves into the complexities of relationships with aging parents, including dealing with expectations versus reality after significant health changes like strokes.

-Professional Identity and Social Media Presence: The duo discusses the appropriate use of social media for medical professionals, emphasizing the importance of maintaining a professional image to preserve credibility.

-Marketing in the MedSpa Industry: Shannon and Stacie delve into specific marketing strategies for MedSpa owners, highlighting what not to do, such as sharing inappropriate personal content or unprofessional behavior on social media platforms.

-Maintaining Professionalism: The episode stresses the importance of MedSpa professionals keeping their personal life separate from their business profiles to ensure that their public persona reflects their professional services and ethics.

-Audience Engagement and Content Value: They advise on creating engaging, educational, and appropriate content that aligns with professional standards and enhances the business's value to clients.

More from Vitality Ventures Group:

📲: (971) 202-0950

📧: [email protected]

👩‍💻: vitalityventuresgroup.com

Produced by @vitalitylens

vitalitylens.com