🔔🔔 Laura Dowling, founder of fabÜ, built a business by talking about topics most people avoid; and it changed everything 🔔🔔

Laura Dowling joins Business Builders to share how she turned women’s health - one of the most overlooked and under-discussed areas in healthcare - into a fast-growing brand, a platform, and a movement.

What started as years of frustration working as a pharmacist and seeing women suffer in silence with issues no one was talking about, evolved into a business, a movement, and a platform for education.

Laura explains how she spent over a decade developing formulations before launching fabÜ from her couch, without retail backing or a traditional business plan. By building an audience on Instagram and speaking openly about topics many considered taboo, she created demand first - and the business followed.

Along the way, she uncovered something deeper: women’s health has been historically misunderstood, under-discussed, and often dismissed. From menopause to intimate health, many women simply aren’t given the language, knowledge, or confidence to understand their own bodies.

In this episode, Laura shares how she turned that insight into a brand, a live show, and a bestselling book - all while staying true to her voice and refusing to sanitise the message.

She also opens up about failure, launching without a plan, living with ADHD as a founder, and why building a business doesn’t always follow a straight line.

This is a conversation about entrepreneurship, identity, and the power of saying the things no one else is willing to say.

“People are embarassed  to talk about it - but that’s exactly why it matters.”

🎧 In this episode, you’ll learn:

Why Laura started fabÜ and the problem she saw in women’s health
 How she built a business without a traditional plan
 The realities of launching a product with no retail backing
 Why Instagram played a key role in growing her audience
 How taboo topics became her biggest advantage
 What women’s health issues are still not being talked about
 How to build a brand by being unapologetically yourself
 The role of ADHD in her entrepreneurial journey
 Why founders should trust instinct over “perfect” market research
 How purpose and mission can drive long-term business growth

⏱️ Timestamps

00:00 - Cold open
 00:55 - Introducing Laura Dowling and fabÜ
 02:10 - Launching the business from her couch
 05:30 - Preventative health vs “sick care”
 08:45 - Building an audience on Instagram
 14:00 - ADHD and the entrepreneurial mind
 21:00 - Why we don’t talk about women’s health
 24:45 - The talk that changed everything
 27:30 - Turning taboo into a business
 30:15 - Breaking stigma and building a brand
 35:30 - Growing without a traditional plan
 39:15 - Ask for forgiveness, not permission
 43:15 - Trusting instinct over market research
 53:00 - Hiring, team building and culture
 01:00:00 - Asking for help and final advice

Topics covered:

Entrepreneurship, women’s health, fabÜ, supplements, startup founders, personal branding, Instagram marketing, ADHD and business, health education, building a brand, taboo topics, consumer products.