In one of our recent episodes, I had the pleasure of chatting with Chris Do, an Emmy award-winning designer, CEO, and chief strategist of Blind. Chris is also the founder of The Futur, an online educational platform that aims to teach one billion people how to make a living doing what they love. Today, I want to share with you some of the key insights from our conversation.

Chris is a legendary figure in the world of branding and graphic design, with over 15 years of teaching experience at prestigious art and design colleges. During our chat, he emphasized the importance of building an emotional connection with customers. According to Chris, successful branding lies in understanding and catering to the unique values and interests of different clients. This approach can help businesses move away from the commoditization trap and towards value-based pricing.

Speaking of value-based pricing, Chris advocates for a shift from pricing based on labor hours to pricing based on the value delivered to the client. He believes that different clients have different values and interests, and pricing should reflect that. For example, someone may value a logo differently based on their financial situation. We also discussed the role of branding in local businesses, the importance of efficient systems and exceptional customer service, and the significance of investing in research and development and marketing services.

Chris's insights into branding and marketing strategies, particularly for creative professionals, were truly eye-opening. His expertise and experience make him a highly respected figure in the industry, and I'm grateful to have had the opportunity to learn from him. I hope you find these insights as valuable as I did.