The Veterinary Marketing Podcast

VMP 286: Cultivating Culture: The Secret Sauce for Thriving Veterinary Practices With Josh Vaisman


Listen Later

In a recent episode, I had an insightful chat with Josh Vaisman, co-founder of Flourish Veterinary Consulting and author of "Lead to Thrive: The Science of Crafting a Positive Veterinary Culture." We explored how marketing, workplace culture, and leadership intersect in veterinary practices, and I'm excited to share some key takeaways and actionable advice that can help you enhance your practice's culture and client engagement.

One of the main points we discussed was the importance of defining core values within your practice. Josh and I agreed that a strong culture not only attracts clients but also creates a positive environment for your team. We talked about how to articulate these values clearly and involve your team in the process, ensuring everyone understands and embodies them. Additionally, Josh introduced the concept of operational nudges and incentives to encourage behaviors that align with your values, like using peer recognition to reinforce positive actions.

We also delved into the significance of psychological safety and how leaders can support their teams, especially during challenging client interactions. Josh shared some great tips on fostering a safe and supportive work environment, which is crucial for maintaining a positive culture. We even touched on the idea of filtering clients to ensure they align with your practice's values, which can help maintain a harmonious workplace.

For those of you looking to enhance your practice's culture and leadership strategies, Josh's insights offer a valuable roadmap. Remember, building a positive culture is an ongoing journey that requires intentionality and commitment to shared values. If you're interested in diving deeper, I highly recommend checking out Josh's book and exploring the resources offered by Flourish Veterinary Consulting. Let's work together to create thriving environments for both our clients and teams!

...more
View all episodesView all episodes
Download on the App Store

The Veterinary Marketing PodcastBy Brandon Breshears

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

42 ratings


More shows like The Veterinary Marketing Podcast

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,299 Listeners

Pod Save America by Crooked Media

Pod Save America

86,750 Listeners

Pod Save the World by Crooked Media

Pod Save the World

24,707 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

The Uncharted Veterinary Podcast by Uncharted Veterinary Community

The Uncharted Veterinary Podcast

139 Listeners

Clinician's Brief: The Podcast by Clinician's Brief

Clinician's Brief: The Podcast

101 Listeners

Veterinary Innovation Podcast by Veterinary Innovation Podcast

Veterinary Innovation Podcast

19 Listeners

The Cone of Shame Veterinary Podcast by Dr. Andy Roark

The Cone of Shame Veterinary Podcast

175 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,414 Listeners

Smarter Vet Financial Podcast by Florida Veterinary Advisors

Smarter Vet Financial Podcast

37 Listeners

The Veterinary Leadership Success Show by By Dr Dave Nicol

The Veterinary Leadership Success Show

1 Listeners

Veterinary Financial Podcast by Veterinary Financial Summit

Veterinary Financial Podcast

12 Listeners

Money For Couples with Ramit Sethi by Ramit Sethi

Money For Couples with Ramit Sethi

3,361 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners

The Bird Bath by The Bird Bath

The Bird Bath

18 Listeners