The Veterinary Marketing Podcast

VMP 287: Building Community and Connection: The Future of Veterinary Marketing in 2025


Listen Later

In episode 287, I dive into some exciting strategies to help veterinary practices not just survive but truly thrive as we head into 2025. With my background in managing over $38 million in ad spend specifically for veterinary hospitals, I've gathered some valuable insights into effective marketing strategies, content creation, and client engagement. In this episode, I break down these strategies into actionable steps, aiming to guide you through the ever-evolving marketing landscape with confidence and clarity.

One of the key topics I explore is the impact of artificial intelligence (AI) on marketing. While AI's evolution has been a bit slower than anticipated, its potential to revolutionize content creation and customer engagement is undeniable. I predict that 2025 will be a pivotal year for AI-driven tools, especially in areas like content automation and customer service chatbots. Imagine being able to generate blog posts, social media updates, and email newsletters effortlessly with AI tools like Jasper or Copy.ai. Plus, implementing AI chatbots on your website can handle common inquiries and appointment bookings, freeing up your staff for more complex tasks. But as AI makes content creation easier, the quality and relevance of your content become crucial. That's why I emphasize the importance of standing out by leveraging your unique experiences and insights to connect with clients on a deeper level. Whether it's through niche expertise or compelling storytelling, these strategies can help you build a loyal community around your practice.

Another significant focus of the episode is on creating hyper-personalized offers. Understanding your clients' specific needs and preferences allows you to tailor services that truly resonate with them. By segmenting clients using your CRM based on factors like pet type, age, and health conditions, you can craft targeted offers that speak directly to each segment. Additionally, developing a value ascension ladder can guide clients from initial services to more comprehensive care options, encouraging them to explore additional services that benefit their pets. I also discuss the importance of retention marketing systems, such as personalized follow-up campaigns and client appreciation events, to nurture long-term relationships. Investing in a robust CRM system is crucial for automating follow-ups, managing client communications, and tracking engagement. By focusing on these strategies, you can enhance client engagement, drive growth, and ensure your practice is well-prepared for the future. If you're looking for more personalized advice, feel free to reach out to me via LinkedIn or through the Veterinary Marketing Podcast website. I'm here to help your practice succeed in the coming years!

...more
View all episodesView all episodes
Download on the App Store

The Veterinary Marketing PodcastBy Brandon Breshears

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

42 ratings


More shows like The Veterinary Marketing Podcast

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,299 Listeners

Pod Save America by Crooked Media

Pod Save America

86,750 Listeners

Pod Save the World by Crooked Media

Pod Save the World

24,707 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

The Uncharted Veterinary Podcast by Uncharted Veterinary Community

The Uncharted Veterinary Podcast

139 Listeners

Clinician's Brief: The Podcast by Clinician's Brief

Clinician's Brief: The Podcast

101 Listeners

Veterinary Innovation Podcast by Veterinary Innovation Podcast

Veterinary Innovation Podcast

19 Listeners

The Cone of Shame Veterinary Podcast by Dr. Andy Roark

The Cone of Shame Veterinary Podcast

175 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,414 Listeners

Smarter Vet Financial Podcast by Florida Veterinary Advisors

Smarter Vet Financial Podcast

37 Listeners

The Veterinary Leadership Success Show by By Dr Dave Nicol

The Veterinary Leadership Success Show

1 Listeners

Veterinary Financial Podcast by Veterinary Financial Summit

Veterinary Financial Podcast

12 Listeners

Money For Couples with Ramit Sethi by Ramit Sethi

Money For Couples with Ramit Sethi

3,361 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners

The Bird Bath by The Bird Bath

The Bird Bath

18 Listeners